Dealers gain a competitive edge with expanded platform functionality, delivering dynamic finance and lease offers shown directly in Vehicle Shopping Ads.

Dealer Teamwork, a leading SaaS provider of digital marketing automation for automotive retailers, has announced enhancements to its patented MPOP® platform, which was purpose-built to seamlessly support Google’s latest Shopping Ads capabilities. The update  allows automotive dealers to display monthly payment information and detailed financing terms directly within their ads, addressing evolving consumer expectations and competitive pressures in online vehicle merchandising.

Ad Enhancements Include Payment Visibility, Finance/Lease Disclaimers

This update introduces several key features that distinguish Dealer Teamwork’s Google Vehicle Ads (GVA) offering from traditional inventory ad formats:

• Monthly Payment Display: Ads will now feature finance and lease payments alongside MSRP or sale pricing.

• Detailed Offer Breakdown: Support for APR, down payment, and term length adds granularity to the offers presented.

• Contextual Disclaimers: Dynamic legal disclaimers adjust automatically based on offer type (finance, lease, or hybrid).

These capabilities aim to improve the quality and performance of vehicle ads by aligning ad content with how most consumers evaluate vehicle affordability online.

Supporting Performance Across the Buyer Journey

The enhancements build on Dealer Teamwork’s MPOP® platform, which already automates Google Ads and listing optimizations for thousands of vehicles. The integration of payment-focused ad content is expected to improve campaign visibility, engagement, and ultimately, lead volume, especially as more modern consumers prioritize monthly affordability over MSRP.

“Digital transparency is no longer optional,” said Sean Stapleton, Co-Founder and CEO  at Dealer Teamwork. “Dealers need ad strategies that reflect how people actually shop, and most consumers are starting with payment. This rollout meets that expectation head-on.”

Strategic Advantage for Dealers

Beyond performance, the update allows dealers to experiment with offer formats, testing lease vs. finance messaging, and compare results to better meet sales targets. The new flexibility in ad messaging also creates opportunities for strategic pricing analysis based on click and conversion trends.

Dealer Teamwork expects adoption among its dealers to be swift, giving them a clear market advantage extended with The MPOP® workflows and seamless implementation. Contact Dealer Teamwork to learn more.