Dynamic Social Media Marketing

Facebook and Instagram Ads on Tablet and Phone

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Advertise on social media automatically

Dealer Teamwork’s MPOP® platform helps dealers syndicate their current vehicle and service offers to social media channels with less manual effort.  When enrolled, vehicle offers are pushed to Facebook and Instagram ads.

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Reach more car buyers in more places

Tap into Facebook and Instagram audience networks to reach new and returning customers.  You can retarget previous website visitors to remind them of offers they recently viewed, target lookalike audiences and in-market shoppers among Facebook Marketplace listings.

How does Dynamic Social Media Marketing work?

Facebook Share Editing, Posting and Landing Page Connection
Facebook Marketplace listing on a mobile phone

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Convert more car shoppers into car buyers

With an average of 80% of car shopping touchpoints being digital, you can’t afford to miss out on social media audiences.1  The MPOP® makes it easier and faster to get your current offers in front of car buyers on Facebook and Instagram opening your dealership up to more lead generation opportunities.

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MPOP® Social Media Marketing Features & Integrations

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Facebook & Instagram Ads

  • Automotive Inventory Ads
  • Facebook & Instagram retargeting ads & catalog marketing
  • Current offer pricing/details pulled into ads

Frequently Asked Questions – Social Media Marketing

What is Dynamic Social Media Marketing?

Dynamic Social Media Marketing connects your offer creation efforts in the MPOP® with Facebook and Instagram.  Facebook & Instagram Advertising allows you to: feature current new and used vehicle offers in your Facebook & Instagram ads that can be served to previous website visitors (VIN-specific targeting) and similar audiences. This includes Facebook’s unique ad format, Automotive Inventory Ads (AIA) & On-Facebook Destination AIA.

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How does Dynamic Social Media Marketing work?

When you create offers in the MPOP® they are available to syndicate to Facebook and Instagram in the following ways:

  • Facebook & Instagram Advertising: feeds your current MPOP® offers into a product / vehicle catalog so they can be pulled into your Facebook & Instagram advertising.

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How will Dynamic Social Media Marketing help my dealership?

Dealer Teamwork’s social media marketing offering helps dealers manage creating and posting content on current new and used offers easier and faster.  It’s easier and faster because the MPOP® brings in a layer of automation that the competition can’t match. This layer of automation takes a lot of the manual effort out of managing social media content and ads.

Our Dynamic Social Media Marketing solution offers dealers the following benefits:

  • Faster speed-to-market with little manual intervention
  • Less heavy lifting to manage social posts and ads because most offer driven content can be managed by our integrations with Facebook and Instagram
  • Expanded reach to a wide audience on social media with targeting options to focus your message on the right people at the right time
  • More quality leads at a lower cost – in fact a lot of the social media solutions we offer are included at no extra cost in your Dealer Teamwork package

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Are any of your staff Facebook Blueprint Certified?

Yes! Several of our staff hold Facebook Blueprint Certifications.  Our certified team members earned certifications by demonstrating proficiency in the skills, technologies, advertising policies and best practices required to be successful on the Facebook, Instagram and Messenger platforms.  As certified professionals in this program, our team members can provide expert insight on automotive social media tactics and strategies.

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1 “Out of an average 24 touchpoints [in the automotive road to purchase], 19 touchpoints are digital” according to a study by Google, Millard Brown Digital and Polk.