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Subaru Certified Paid Search Program Partner

Dealer Teamwork is a Subaru Certified Provider

Subaru Certified Paid Search Program Total Search™

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Total Search™ Domination

The future of digital marketing is Total Search™. Harnessing the power of AI, SEM and SEO are integrated and considered one channel; a centralized analytics-led approach that aligns unique markets, inventories, and goals into a progressive strategy. The benefit is SERP domination and superior results. Drive more quality traffic, better engagement, and increased sales and service opportunities while driving down costs.

Learn more.

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Generate Higher-Quality Sales Opportunities

Quantity of traffic is important, but quantity without quality is a waste of your precious digital dollars. The MPOP® is built to effectively personalize and optimize digital advertising easily and efficiently. It’s a patented technology that creates and fully merchandises offers with lease and finance payments, savings, MSRP, compliant disclaimers, relevant CTAs, service coupons, and more – down to the make, model, and trim level – and syndicates content consistently across all online channels in real-time.

See it in action.

100% Approved in the Subaru Certified Paid Search Program

Dealer Teamwork is honored to serve the Subaru dealer network as a 100% SAF and SDC Co-Op eligible in the Subaru Certified Paid Search Program.

Our combination of best-in-class dealer support and automation technology (the MPOP®) has already helped many dealers improve their digital campaign quality and performance.  Let us help you too!

It’s not about spending more or less, it’s about what you get for your money. Dealer Teamwork helps us capture the right audience to meet our business objectives.

– Charlie Sann, GM Kocourek Subaru –

Which Subaru Certified Paid Search Package is right for your dealership?
DIG AD PACKAGE SILVER

Patented MPOP® Technology
New Vehicle & Branded/Regional Paid Search
1 Dynamic New Vehicle & Make/Model Offer Page
Display Advertising
Remarketing
Performance Reporting/Analytics
Monthly Digital Performance & Strategy Meeting

DIG AD PACKAGE GOLD

Patented MPOP® Technology
New Vehicle & Branded/Regional Paid Search
5 Dynamic New Vehicle & Make/Model Offer Page
Display Advertising
Remarketing
Performance Reporting/Analytics
Twice Monthly Digital Performance & Strategy Meeting

Pre-Owned Paid Search
3 Dynamic Pre-Owned Inventory Offer Pages
1 Additional Landing Page from DT Content Library

CHOICE OF:
Paid Social (Facebook/Instagram AIA)
-or-
Video Advertising (YouTube)

DIG AD PACKAGE PLATINUM

Patented MPOP® Technology
New Vehicle & Branded/Regional Paid Search
10 Dynamic New Vehicle & Make/Model Offer Page
Display Advertising
Remarketing
Performance Reporting/Analytics
Up to Weekly Digital Performance & Strategy Meeting

Pre-Owned Paid Search
5 Dynamic Pre-Owned Inventory Offer Pages
2 Additional Landing Pages from DT Content Library

Paid Social (Facebook/Instagram AIA)
-and-
Video Advertising (YouTube)

Service/Fixed Ops Paid Search
3 Dynamic Service/Fixed Ops Offer Pages

DIG AD PACKAGE ADD-ONs
*requires the MPOP® and appropriate Dig Ad Package

+ PMax with Google Vehicle Ads (GVA)
+ Add Pre-Owned Ads and Pages to Silver
+ Add Social or Video to Silver or Gold
+ Add Service Ads and Pages to Silver or Gold

ADVANCED SEO SUITE OPTIONS
*requires the MPOP® and appropriate Dig Ad Package

SEO SUITE for SILVER Includes:

On-page Website Content Optimization:
• up to 10 pages

Strategic Keyword Research and Analysis:
• up to 20 keywords

Competitor Research and Analysis:
• up to 1 competitors

Technical SEO Website Audit:
• up to 10 pages

SEO SUITE for GOLD includes:

On-page Website Content Optimization:
• up to 25 pages

Strategic Keyword Research and Analysis:
• up to 50 keywords

Competitor Research and Analysis:
• up to 3 competitors

Technical SEO Website Audit:
• up to 25 pages

Analytics and Tracking Website Audit
Quarterly SEO Performance and Strategy Review

SEO SUITE for PLATINUM includes:

On-page Website Content Optimization:
• up to 50 pages

Strategic Keyword Research and Analysis:
• up to 100 keywords

Competitor Research and Analysis:
• up to 5 competitors

Technical SEO Website Audit:
• up to 50 pages

Analytics and Tracking Website Audit
Monthly SEO Performance and Strategy Review

Additional Landing Pages from the DT Content Library:
• up to 2 pages

Off-Site Content Links:
• up to 2/month (max 10 total)

LOCAL SEO SUITE ADD-ON
*requires a Dealer Teamwork Advanced SEO Suite Package

Includes:
• Google Business Profile (GBP) Optimizations
• Business Listings/Local Directory Update Syndication
• New and Pre-Owned Sales Profile Posts
• Google Cars for Sale/Vehicle Listings
• Service GBP Optimization
• Service Profile Posts

Subaru Certified Paid Search Program – FAQs

What’s the best package for my dealership?

Choosing the best package for your Subaru dealership depends on many factors, for example: dealership size, location, inventory, market competition, budget limitations, etc. can all come into play.  The best way to determine the best package for your dealership is to speak with our team here.

Do I have to sign a long-term contract?

No, we work on 30-day terms. 

Can Subaru dealerships receive reimbursement for advertising on social media using the MPOP®?

Yes!  Subaru dealerships can receive SAF and SDC Co-Op fund reimbursement for Dealer Teamwork’s MPOP® Social Media Marketing product. Subaru dealerships can use Dealer Teamwork’s MPOP® digital advertising platform to advertise new and used vehicle offers on Facebook and Instagram.