FordDirect AdVantage Digital Advertising Program
Build & manage omnichannel campaigns easier & faster
Create, distribute and manage vehicle and service offers across digital channels in real-time with the MPOP®. Using relevant offers in ads makes campaigns more engaging to car buyers. Automatically coordinating those offers cross-channel via 1 platform means better results and less work for you!
Generate higher-quality sales opportunities
Quantity of traffic is important, but quantity without quality is a waste of your precious digital dollars. Dealer Teamwork campaigns focus on reaching more in-market shoppers and driving more ready-to-buy shoppers to your dealership.
Proven results, patented technology.
Dealer Teamwork is honored to serve the Ford dealer network as a premier partner in the FordDirect AdVantage Digital Advertising program, and our services are part of the Ford Retail Co-op and Lincoln Ad Covenant programs. Our combination of best-in-class dealer support and automation technology (the MPOP®) has already helped many dealers improve their digital campaign quality and performance. Let us help you too!
FordDirect AdVantage Program Packages
Ford Digital Marketing Package Includes
- 5 New Vehicle Offers Landing Pages
- 3 Used Vehicle Offers Landing Pages
- 1 Service Offers Landing Page
Media Channels
- Google Ads - Desktop Text Search, Mobile Text Search, Display, Retargeting
- Microsoft (Bing) Advertising
- YouTube Ads
- Facebook & Instagram Ads - Automotive Inventory Ads (AIA)
For media spends of $1,000 - $5,000
Ford Digital Marketing Package Includes
- 10 New Vehicle Offers Landing Pages
- 3 Used Vehicle Offers Landing Pages
- 1 Service Offers Landing Page
- 10 Additional Landing Pages
Media Channels
- Google Ads - Desktop Text Search, Mobile Text Search, Display, Retargeting
- Microsoft (Bing) Advertising
- YouTube Ads
- Facebook & Instagram Ads - Automotive Inventory Ads (AIA) & On-Facebook Destination for AIA
For media spends of $5,000 – $10,000
Ford Digital Marketing Package Includes
- 10 New Vehicle Offers Landing Pages
- 3 Used Vehicle Offers Landing Pages
- 1 Service Offers Landing Page
- Up to 25 Additional Landing Pages
Media Channels
- Google Ads - Desktop Text Search, Mobile Text Search, Display, Retargeting
- Microsoft (Bing) Advertising
- YouTube Ads
- Facebook & Instagram Ads - Automotive Inventory Ads (AIA), On-Facebook Destination for AIA & 3 Custom Campaigns/mo
For media spends of 10,000+
*Per rooftop. Pricing & packages subject to change at any time.
Frequently Asked Questions – FordDirect Dealer Program
What are the advantages of enrolling with FordDirect & Dealer Teamwork?
Good question. Ford and Lincoln dealers using Dealer Teamwork’s approved digital advertising services and our patented marketing automation technology experience these added benefits:
- Direct billing, consolidated with
your parts statement - Automatic co-op submission
- More campaign accountability with
built-in phone tracking - Access to FordDirect’s exclusive
audience data for better ad targeting - More support from Ford/Lincoln
account reps + dedicated Dealer
Teamwork digital strategists
Do in-program dealers experience better results vs. out-of-program dealers?
Yes. In one study, a dealer experienced 136% more leads and a 57% lower cost-per-lead (CPL) vs. a non-FordDirect AdVantage program dealer.
*Compares Q4 2020 performance of an in-program FordDirect AdVantage program dealer vs Q4 2020 performance of a non-program Ford dealer, both measuring Google Ads search campaigns. Leads include calls from ads, website click-to-call, click-to-chat, Google My Business (GMB) click-to-call & form submissions.
What’s the best FordDirect AdVantage premier partner package for my dealership?
Choosing the best Ford digital marketing package for your dealership depends on many factors, for example: dealership size, location, inventory, market competition, budget limitations, etc. can all come into play. The best way to determine the best package for your dealership is to speak with our team here.
Do I have to sign a long-term contract in Dealer Teamwork's FordDirect program packages?
No, we work on 30-day terms. Review the packages here.
Does the MPOP® include SEO?
The MPOP® landing pages deliver exceptional SEO performance over the long term. The pages were designed to drive high-quality organic traffic by creating more organic visibility and attracting more in-market car buyers. If you’re looking for a partner to help manage the SEO for your entire website, please contact us for more information about our new Enhanced SEO suite of services.
Can I use Ford co-op funds to cover my expenses?
Yes! Dealer Teamwork is 100% co-op eligible for Ford dealers when funds are available. Please check with your program representative for more information.
