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MINI Certified Marketing

High-performance marketing.

MPOP Technology, Landing Pages & Ads on Multiple Devices

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Build & manage omnichannel campaigns easier & faster

Create, distribute and manage vehicle and service offers across digital channels in real-time with the MPOP®.  Using relevant offers in ads makes campaigns more engaging to car buyers. Automatically coordinating those offers cross-channel via 1 platform means better results and less work for you!

Learn more.

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Generate higher-quality sales opportunities

Quantity of traffic is important, but quantity without quality is a waste of your precious digital dollars.  Dealer Teamwork campaigns focus on reaching more in-market shoppers and driving more ready-to-buy shoppers to your dealership.

See it in action.

Dealer Teamwork Landing Page & Ad for MINI brand

Proven results, patented technology.

Dealer Teamwork is honored to serve the MINI dealer network as a MINI Certified Digital Advertising Provider.  Our combination of best-in-class dealer support and automation technology (the MPOP®) has already helped many dealers improve their digital campaign quality and performance.  Let us help you too!

MINI Certified Programs - Digital Advertising Packages

1
Silver

Silver Package

Website
  • MPOP® New, Used & Service offers landing pages
  • 5 Model-specific landing pages

Search Engine Marketing
  • Branded, Dealer terms, GEO-targeted campaigns
  • Make/Model campaigns (New Vehicles)
  • Used inventory campaigns

Offer Generation
  • Fixed Operations/Service offers
  • Used Vehicle Offers
  • New Vehicle OEM offers

Client Services Support
  • Monthly reporting
  • Monthly review & strategy call

GBP/Local SEO Add-on
  • Adding UTM tracking links to primary CTAs
  • Adding Products & Services UTM links
  • Adding Appointment UTM links
  • Adding Product content (when available)
  • MPOP® connection to GBP profile
  • Local SEO directory listing management

Suggested media budget to maximize performance: $1,000 - $5,000

2
Gold

Gold Package

Website
  • MPOP® New, Used & Service offers landing pages
  • 10 Model-specific landing pages
  • 3 New Vehicle body-style landing pages
  • 3 Used Vehicle body-style landing pages
  • Service loaner landing pages

Search Engine Marketing
  • Branded, Dealer terms, GEO-targeted campaigns
  • Make/Model campaigns (New Vehicles)
  • Used inventory campaigns
  • Inventory-specific Used Vehicle campaigns
  • Fixed Operations/Service campaigns
  • Display retargeting

Social Media
  • Facebook Ads
  • Instagram Ads

Offer Generation
  • Fixed Operations/Service offers
  • Used Vehicle Offers
  • New Vehicle OEM offers
  • New Vehicle personalized offers
  • MPOP® Assistant (Shift Administered)

Client Services Support
  • Monthly reporting
  • Semi-monthly review & strategy calls

GBP/Local SEO Add-on
  • Adding UTM tracking links to primary CTAs
  • Adding Products & Services UTM links
  • Adding Appointment UTM links
  • Adding Product content (when available)
  • MPOP® connection to GBP profile
  • Local SEO directory listing management

Suggested media budget to maximize performance: $5,000 - $15,000

3
Platinum

Platinum Package

Website
  • MPOP® New, Used & Service offers landing pages
  • Model-specific landing pages
  • New Vehicle body-style landing pages
  • Used Vehicle body-style landing pages
  • Service loaner landing pages
  • Customization/Additional pages

Search Engine Marketing
  • Branded, Dealer terms, GEO-targeted campaigns
  • Make/Model campaigns (New Vehicles)
  • Used inventory campaigns
  • Inventory-specific Used Vehicle campaigns
  • Fixed Operations/Service campaigns
  • Display retargeting
  • Dynamic display
  • YouTube campaigns

Social Media
  • Facebook Ads
  • Instagram Ads

Offer Generation
  • Fixed Operations/Service offers
  • Used Vehicle Offers
  • New Vehicle OEM offers
  • New Vehicle personalized offers
  • MPOP® Assistant (Shift Administered)

Client Services Support
  • Monthly reporting
  • Weekly review & strategy calls

GBP/Local SEO Add-on
  • Adding UTM tracking links to primary CTAs
  • Adding Products & Services UTM links
  • Adding Appointment UTM links
  • Adding Product content (when available)
  • MPOP® connection to GBP profile
  • Local SEO directory listing management

Suggested media budget to maximize performance: $15,000+

*Per rooftop. Pricing & packages subject to change at any time.

MINI Approved Dealer Teamwork Advanced SEO Packages

Premium Edition

w/ Premium LSEO Suite

Advanced SEO Suite – Premium Edition

  • SEO optimized pages (up to 50)
  • Competitor analysis (up to 4) & keyword analysis (up to 50)
  • DT content library pages (up to 2/month)
  • Off-site links (up to 2/month, max of 10 total)
  • Monitoring & optimization (monthly)
  • Performance & strategy meetings (monthly)

Premium LSEO Suite

  • DT LSEO Package with GMB (now GBP) Sales Profile Optimization
  • GMB (now GBP) Service Profile Optimization
  • GMB (now GBP) Posting Services
  • DT Products & Services for Google Vehicle Listings

Core Edition

w/ Premium LSEO Suite

Advanced SEO Suite – Core Edition

  • SEO optimized pages (up to 20)
  • Competitor analysis (up to 2) & keyword analysis (up to 20)
  • Monitoring & optimization (quarterly)
  • Performance & strategy meetings (quarterly)

Premium LSEO Suite

  • DT LSEO Package with GMB (now GBP) Sales Profile Optimization
  • GMB (now GBP) Service Profile Optimization
  • GMB (now GBP) Posting Services
  • DT Products & Services for Google Vehicle Listings

*Per rooftop. Pricing & packages subject to change at any time. Website vendor change re-installation set-up fee $999 (only applies as a one-time fee if you switch website vendors)

Frequently Asked Questions – MINI Dealer Program

What’s the best package for my dealership?

Choosing the best package for your dealership depends on many factors, for example: dealership size, location, inventory, market competition, budget limitations, etc. can all come into play.  The best way to determine the best package for your dealership is to speak with our team here.

Do I have to sign a long-term contract?

No, we work on 30-day terms.  Review the packages here.