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Author: eric.miltsch@dealerteamwork.com

Introducing the MPOPPER™ - Dealer Teamwork April Fool's Day 2026

Introducing the MPOPPER™

After years of innovation, optimization, and at least one accidental Slack message, Dealer Teamwork proudly announces the future of automotive retail: The MPOPPER™ MPOP Personal Pricing & Payment Execution Rig. It’s like a label gun… if a label gun had a finance manager, access to incentives, and a mild superiority complex. Point. Click. Close. No […]

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Last Click Attribution Is Not the Trophy 

In dealership marketing meetings, someone always asks, “What sold the car?” Last click attribution pretends the answer is simple: the channel that delivered the final click gets 100 percent of the credit. It’s clean and easy to report. But it’s also incomplete. Google’s own direction signals this shift. Google retired several rule-based attribution models in […]

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Dealer Teamwork - Eric Miltsch 2026 Predictions

7.5 Automotive Marketing Predictions for 2026

It’s been a few years since my last automotive marketing predictions article. Why? There hasn’t been anything exciting enough that grabbed everyone’s attention the way AI has recently.  Everyone can feel it now. AI is the King of Buzz now.   With another year in the books, I felt that another wave of “what’s next” conversations […]

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The Key Search Question: Will Your Dealership Be Part of the Answers AI Finds?

The Key Search Question: Will Your Dealership Be Part of the Answers AI Finds?

When a shopper asks AI, “Where can I buy a used truck near me?” — will your dealership show up in the answer? That’s the new challenge in digital marketing. AI tools like Google’s AI Overview and ChatGPT don’t just list links anymore, they give answers. And if your dealership isn’t part of those answers, […]

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AI Powered Landing Pages

How Landing Pages Power Smarter AI Advertising

In the era of AI-driven marketing, your landing page is no longer just a destination — it’s the engine that fuels your campaign performance. Platforms like Google Performance Max and Meta Advantage+ now rely on your landing page content to train their AI systems. Every headline, keyword, and image signals to these platforms who you […]

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Win OEM Incentives Season with Automation

As we approach incentive season, the stakes for automotive dealers and their marketing teams couldn’t be higher. This is the time of year when manufacturers roll out aggressive offers, dealerships ramp up promotions, and customers are actively searching for the best deals. In this competitive landscape, accurate and dynamic inventory-based marketing isn’t just an advantage […]

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log cover image of hands shaking at a dealership: Stop Form Fills and Start Driving Real Conversations that make you money

From Search to Showroom, Stop Chasing Form Fills and Start Driving Conversations

When a shopper types “lease a blue Jeep Wrangler” into Google, they don’t want to fill out a form! They want an answer. They want to see the exact vehicle, price, and offer that matches their search. If you can deliver that in the moment, you win the sale. If you can’t, they click away. […]

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One Page One Purpose Dynamic Landing Pages

One Page. One Purpose. The Power of Dynamic Landing Pages

Attention is fleeting and action is everything. This is especially true with digital marketing. For automotive dealerships aiming to dominate local markets and maximize ROI from their ad dollars, one tool stands at the intersection of SEO and SEM and conversion: the landing page. At Dealer Teamwork, we like to say “One Page. One Purpose.” […]

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MPOP Updates Enhanced Google Shopping Ads

Dealer Teamwork Enhances Google Shopping Ads with Payment-Based Offer Integration

Dealers gain a competitive edge with expanded platform functionality, delivering dynamic finance and lease offers shown directly in Vehicle Shopping Ads. Dealer Teamwork, a leading SaaS provider of digital marketing automation for automotive retailers, has announced enhancements to its patented MPOP® platform, which was purpose-built to seamlessly support Google’s latest Shopping Ads capabilities. The update  […]

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Tired of Digital Disconnects? Why Your Dealership Ads - The cost of good enough - Dealership Needs Real-Time Ad & Offer Management

Tired of Digital Disconnects? Why Your Dealership Needs Real-Time Ad & Offer Management

As the co-founder and CEO of Dealer Teamwork and having spent decades in automotive software, I’ve been around long enough to see the digital world undergo massive transformation. What hasn’t always kept pace, however, is how dealerships manage their online presence, particularly when it comes to advertising and offers. My recent conversation with a colleague […]

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