Is your car dealership website stuck in neutral? Slow traffic? Tired of pouring money into ads with little control, transparency, results, and ROI? If this sounds familiar, you’re not alone. Most car dealerships struggle with getting found online consistently and effectively, keeping their websites buried in the dust on page two of Google.
Why? Because Search Engine Marketing (SEO) is the fuel that drives online sales. In fact, 93% of car shoppers begin their journey with a search engine*, emphasizing the crucial role of Automotive SEO in digital marketing. If you’re invisible, they’ll never test drive your deals.
IF THEY BUILD IT…
Most website providers promise SEO optimization, too. But many fall flat. The idea that if they build it…they will come, is a real field of dreams. But the headache of switching websites when all options seem exhausted is sometimes just not worth the squeeze – a sentiment to which Dealer Teamwork actually agrees. That’s why we work with dealers – that work with top website providers – to close the gap between. More than that, we help them win the race.
What’s our secret? It’s no secret. It’s Total Search™.
A BETTER BUILD!
Dealer Teamwork’s Total Search™ isn’t just another tool, it’s the unified future of digital marketing that includes an entire 6th consecutive year Google Premier Partner pit crew, 100% of whom are GA4 certified experts and veterans in the automotive industry. We’re a team of SEO strategy specialists who understand the unique challenges of driving traffic to car dealer websites. We don’t just tinker under the hood. We don’t build websites. We help overhaul your website, making sure your it’s optimized with traffic magnets built to win even the tightest race against your biggest competitors.
Here’s how Total Search™ can help your online success:
Boost your website’s organic ranking: Our expert SEO team fine-tunes your website with multi-tier on-page SEO optimized for a highly engaged mobile experience, speed, and high-value consumer-searched and relevant content built with proper use of meta titles, header tags for structuring content, correct URLs, relevant image and alt text, vehicle videos, and more. We transform standard native pages that typically underperform in the search results into high-converting assets for our dealership clients.
Did we mention our content is dynamic and kept updated, aligned with what car shoppers are actively searching for in real time?
And it’s not all about sales. Our SEO strategy and Total Search™ approach enhances the marketing of your fixed operations departments, employing the same proven best-practices we use for New, Used, and Certified Pre-Owned (CPO) vehicle sales/
Precisely Targeted Ads: We craft high-octane paid search campaigns that reach the right car buyers at the right time, maximizing your ad spend and putting your dealership in front of eager eyes.
We do a lot. Because it’s what we do. We do it all to increase your visibility in search engines that convert shoppers into buyers. With Next Generation of Analytics (GA4) transparent reporting that makes us unique in the auto industry, especially in measuring the value of SEO; real-time performance visibility that helps make smart decisions easier and faster.
A WELL-OILED MACHINE
A well-optimized website is crucial for any dealership. A healthier site improves visibility, user experience, and conversion opportunities.
- Pole Position Visibility: Better Search Engine Ranking means that your dealership will show up higher when people search for things you offer, making it easier for them to find you. Car shoppers can’t buy what they don’t find.
- Smoother User Experience: Your website will be easier to use, which means people will engage and stay longer.
- Quality Traffic Magnet: Because your website is easy to find and nice to use, more people can find exactly what they searched for online.
- Boost Trust and Credibility: A high-ranking website builds brand confidence, making you the dealership to trust.
- Staying Ahead of the Competition: An optimized website builds the market advantage vs your competitors’; dominate your online presence and crush your competition by owning more digital real estate. More online visibility means more leads and more sales.
- Actionable Insights: Understand what drives conversions and what needs improvement. Make data-driven decisions to keep your marketing engine purring.
- Be Discovered Locally: Own your own backyard and build your local presence to attract, engage, and convert the right shoppers into loyal customers…more often
BONUS LAPS
TIP: If you do nothing else and don’t take the Total Search™ route, do yourself a favor – optimize for mobile! Give car shoppers a seamless experience with a user-friendly mobile website and on-page SEO elements like helpful, relevant content, proper meta tags, and internal links.
Get a complete picture of your search performance: With Total Search™, you’ll have a clear view of how both your SEO and paid search efforts are working together to drive results.
Don’t scrap your website – Take the Ditch the Switch Challenge instead!
Eric Miltsch, Dealer Teamwork VP of Search once said, “In a time when your dealership’s digital presence is vital to success, it’s frustrating to see many car dealer websites still lacking essential SEO elements. These items aren’t just checkboxes to tick; they’re important building blocks that can make or break online visibility. From meta tags and helpful content to landing pages, the absence of these details is like driving with a flat tire – you may move, but not efficiently, and it’ll only cost you more in the long run.”
Contact us today for a website SEO audit and learn more about Total Search™. Eric and his team of can help you uncover ways to improve on the standard track you’re already on.
*Source: Search Engine Journal
