You asked for more behind-the-scenes insights into Dealer Teamwork, and we’re delivering! Expanding on our quarterly “Built for That” MPOP™ Updates, we’re launching a new monthly breakout series dedicated to transparency and showcasing the relentless innovation behind our platform; automotive’s premier patented digital marketing automation driving online success for more #1 dealerships across the nation.
We’re committed to continuous improvement through rapid, iterative development, delivering powerful features and enhancements to The MPOP® via our agile bi-weekly sprints. This new series will pull back the curtain to highlight the most impactful advancements and provide a clear picture of how our world-class Product and Technology team is constantly working to give your dealership a competitive edge.
- PMAX Audience Signaling
- Enhanced Lease Options in MPOP Offers
…out of approximately 121 game-changing improvements and enhancements, across 9 releases, already launched in 2025! 🚀
And we’re just getting started. April kicked off Q2 with an impressive 3 full releases alone, including incredible advancements towards a major announcement COMING SOON! But for now, here is a glimpse of just a few from last month:
Even MORE Control of Your Budget with Precision Spending™ and Smart Automation!
We understand that a strategic approach to budgeting, like the common 50/50 split for New and Used Google Vehicle Ads (GVA), is key to your success. That’s why we’ve made managing these percentage-based allocations even smarter in MPOP! With our latest enhancement to Budget Automation, any percentage-based configurations you set will automatically be carried over to the next month when your total budget changes. This gives you unparalleled control over your budget strategy while dramatically reducing administrative hassle. Set your ideal percentages, and let MPOP handle the rest, ensuring your budget stays aligned with your goals.
We’ve Got Your Back! Enhanced Security Keeps Your MPOP® Account on Lockdown
Your security is our top priority, and we’re constantly working behind the scenes to make the MPOP® even more robust. That’s why we’ve implemented a significant upgrade to how we protect your password. Think of it as giving your account an even stronger vault! This enhancement utilizes the latest and greatest in secure password storage, all happening automatically. You don’t need to lift a finger – just continue logging in as usual, knowing your valuable information is shielded with state-of-the-art protection.
This is all part of our dedication to building a platform you can trust, without adding any extra steps for you. Continue to access the MPOP with the same ease, knowing that we’re constantly evolving to provide you with the most secure experience possible.
Your Success is Our Success
At Dealer Teamwork, your success is our driving force. We’re incredibly excited about how ALL our latest enhancements to MPOP will make a real difference for your dealership; and remain committed to providing you with a cutting-edge platform that not only meets your current needs but also anticipates future opportunities.
Want to ensure you’re capitalizing on every lead and achieving peak performance with MPOP? Let’s connect! Our dedicated team is eager to partner with you to optimize your strategy and unlock your full potential. Reach out today for a personalized review of your MPOP setup and discover how to generate even more results.
But….the innovation doesn’t stop here! We’re already hard at work on the next wave of enhancements. Make sure you’re dialed-in and ready for our next “Built for That” update coming next month—you won’t want to miss it!
