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BMW Certified Digital Advertising Partner

The Ultimate Marketing Platform

BMW Landing Page and Ads Edited via the MPOP

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Build & manage omnichannel campaigns easier & faster

Create, distribute and manage vehicle and service offers across digital channels in real-time with the MPOP®.  Using relevant offers in ads makes campaigns more engaging to car buyers. Automatically coordinating those offers cross-channel via 1 platform means better results and less work for you!

Learn more.

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Generate higher-quality sales opportunities

Quantity of traffic is important, but quantity without quality is a waste of your precious digital dollars.  Dealer Teamwork campaigns focus on reaching more in-market shoppers and driving more ready-to-buy shoppers to your dealership.

See it in action.

BMW Landing page on tablet BMW ad on phone

Proven results, patented technology.

Dealer Teamwork is honored to serve the BMW dealer network as a BMW Certified Digital Advertising Provider offering 50% co-op eligibility.  Our combination of best-in-class dealer support and automation technology (the MPOP®) has already helped many dealers improve their digital campaign quality and performance.  Let us help you too!

1
For
$1,299*
per month

Silver Package

Suggested Media Budget to Maximize Performance

$1,000 - $5,000

Website & SEO
  • MPOP® New, Used & Service offers landing pages
  • 5 Model-specific landing pages

Search Engine Marketing
  • Branded, Dealer terms, GEO-targeted campaigns
  • Make/Model campaigns (New Vehicles)
  • Used inventory campaigns

Offer Generation
  • Fixed Operations/Service offers
  • Used Vehicle Offers
  • New Vehicle OEM offers

Client Services Support
  • Monthly reporting
  • Monthly review & strategy call

One-time Set-up Fee - $750

GMB/Local SEO Add-on - $299/mo + $99 Set-up Fee
  • Adding UTM tracking links to primary CTAs
  • Adding Products & Services UTM links
  • Adding Appointment UTM links
  • Adding Product content (when available)
  • MPOP® connection to GMB profile
  • Local SEO directory listing management
2
For
$2,398*
per month

Gold Package

Suggested Media Budget to Maximize Performance

$5,000 - $15,000

Website & SEO
  • MPOP® New, Used & Service offers landing pages
  • 10 Model-specific landing pages
  • 3 New Vehicle body-style landing pages
  • 3 Used Vehicle body-style landing pages
  • Service loaner landing pages

Search Engine Marketing
  • Branded, Dealer terms, GEO-targeted campaigns
  • Make/Model campaigns (New Vehicles)
  • Used inventory campaigns
  • Inventory-specific Used Vehicle campaigns
  • Fixed Operations/Service campaigns
  • Display retargeting

Social Media
  • Facebook Ads
  • Instagram Ads

Offer Generation
  • Fixed Operations/Service offers
  • Used Vehicle Offers
  • New Vehicle OEM offers
  • New Vehicle personalized offers
  • MPOP® Assistant (Shift Administered)

Client Services Support
  • Monthly reporting
  • Semi-monthly review & strategy calls

One-time Set-up Fee - $750

GMB/Local SEO Add-on - $299/mo + $99 Set-up Fee
  • Adding UTM tracking links to primary CTAs
  • Adding Products & Services UTM links
  • Adding Appointment UTM links
  • Adding Product content (when available)
  • MPOP® connection to GMB profile
  • Local SEO directory listing management
3
For
$3,398*
per month

Platinum Package

Suggested Media Budget to Maximize Performance

$15,000+

Website & SEO
  • MPOP® New, Used & Service offers landing pages
  • Model-specific landing pages
  • New Vehicle body-style landing pages
  • Used Vehicle body-style landing pages
  • Service loaner landing pages
  • Customization/Additional pages

Search Engine Marketing
  • Branded, Dealer terms, GEO-targeted campaigns
  • Make/Model campaigns (New Vehicles)
  • Used inventory campaigns
  • Inventory-specific Used Vehicle campaigns
  • Fixed Operations/Service campaigns
  • Display retargeting
  • Dynamic display
  • YouTube campaigns

Social Media
  • Facebook Ads
  • Instagram Ads

Offer Generation
  • Fixed Operations/Service offers
  • Used Vehicle Offers
  • New Vehicle OEM offers
  • New Vehicle personalized offers
  • MPOP® Assistant (Shift Administered)

Client Services Support
  • Monthly reporting
  • Weekly review & strategy calls

One-time Set-up Fee - $750

GMB/Local SEO Add-on - $299/mo + $99 Set-up Fee
  • Adding UTM tracking links to primary CTAs
  • Adding Products & Services UTM links
  • Adding Appointment UTM links
  • Adding Product content (when available)
  • MPOP® connection to GMB profile
  • Local SEO directory listing management

*Per rooftop. Pricing & packages subject to change at any time.

Frequently Asked Questions – BMW Dealer Program

What’s the best package for my dealership?

Choosing the best package for your dealership depends on many factors, for example: dealership size, location, inventory, market competition, budget limitations, etc. can all come into play.  The best way to determine the best package for your dealership is to speak with our team here.

Do I have to sign a long-term contract?

No, we work on 30-day terms.  Review the packages here.

Does the MPOP® include SEO?

The MPOP® landing pages deliver exceptional SEO performance over the long term. The pages were designed to drive high-quality organic traffic by creating more organic visibility and attracting more in-market car buyers. If you’re looking for a partner to help manage the SEO for your entire website, please contact us for more information about our new Enhanced SEO suite of services.

Are BMW dealerships retail co-op eligible to advertise on social media using the MPOP®?

Yes!  BMW dealerships are 50% retail co-op eligible for Dealer Teamwork’s MPOP® Social Media Marketing product. BMW dealerships can use Dealer Teamwork’s MPOP® digital advertising platform to advertise new and used vehicle offers on Facebook and Instagram. MPOP® Social Media Marketing is automatically included at no additional cost for BMW dealerships that sign up for Dealer Teamwork’s Gold or Platinum packages.