Your Questions Answered: Does the MPOP® create more work?
Nov 16, 2020
Have you see our FAQ video series on YouTube where our staff answer common questions we hear about Dealer Teamwork? Check out this video to learn why the claim that Dealer Teamwork and the MPOP® adding more work is a misconception. You can check out other FAQ videos on our YouTube channel.
Hi, I’m Kayla from Dealer Teamwork, and today I want to answer a common question we’ve heard from dealers.
“Does using the MPOP® add more work to my plate?”
The short answer is no. It seems like a silly question, but some have claimed that bringing Dealer Teamwork into your dealership means you will need to “do more work”. The Dealer Teamwork approach doesn’t add work; it changes the type and quantity of each type of work you do. So, it’s not more work; it’s different work.
For example, you may not currently include lease prices or finance payments for new and used vehicles on your website or in your ads because it takes too much time to do this manually. So that type of task would technically take more time. However, Dealer Teamwork can automate much of this and other types of marketing tasks to help you work smarter, not harder. In the end, most dealers don’t end up adding more work to their plate or the amount of work goes down.
We help dealers save time managing marketing so they can focus on other efforts like sales! How?
We use marketing automation.The MPOP® lets you build an offer once and publish it everywhere. We speed up the entire process of creating, distributing, and managing offers on your website and in your ad campaigns. It can even fully automate the creation, publication, and removal of offers for you.
We simplify performance reporting.MPOP® Analytics consolidates your most important metrics into convenient reporting dashboards. These dashboards automatically pull data from your website’s Google Analytics and digital channels into one easy-to-use reporting tool. Many KPIs that typically require manual calculation are also visible in your reports. You can easily see the cost per lead by channel, the number of leads per channel, and the total advertised vehicles sold. These reports let you see high-level KPIs in one dashboard, but they also allow for deep dives into granular metrics. Rather than manually consolidating reports from multiple sources, MPOP® Analytics does it for you automatically.
We simplify omnichannel marketing management. Dealer Teamwork makes it easy to manage more marketing activities with less resources. We help you manage landing pages, paid search advertising, display advertising, social media advertising, Google My Business management, and more. When you eliminate duplicate vendors, it means fewer meetings and less time consolidating insights and recommendations into your high-level marketing plan. With one partner, you can get a lot more done at once. You have all the stakeholders together at the same time, rather than chasing down results from multiple vendors.
As you can see, Dealer Teamwork isn’t here to give you more work; we are here to help you be more efficient so you can spend time on the work that matters most and that drives more ROI for your dealership.