Marketing Archives

Category: Marketing

Dealer Teamwork Fireside Chats - OEM Partnerships and Innovation with Peter Boesen

Powering Progress with OEM Partnerships and Automotive Retail Innovation

by DT Marketing
May 20, 2025
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“Hi, my name is Peter Boesen. I am the Vice President of OEM Relationships and Large Dealer Groups in the Western Region.” These are the opening words of a seasoned automotive professional, someone who understands the intricacies of the car industry from over 35 years spent on the retail side. And with this experience comes […]

Driving Automotive Success Through Innovation and Partnership - Fireside Chat

Driving Automotive Success Through Innovation and Partnerships

by DT Marketing
May 08, 2025
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At Dealer Teamwork, a commitment to empowering automotive dealerships to dominate digital marketing and reach #1 in their market is at the heart of everything we do. We recently had the opportunity to sit down with Joshua Hulsizer, Client Services Area Director, to discuss what truly sets us apart in helping our clients thrive in […]

The Next Generation of Automotive Shoppers: Personalization is the New Standard

by DT Marketing
Apr 22, 2025
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Welcome back to our #NextGenAuto Series! We’ve already explored how transparency builds trust and how consistency earns loyalty. Now, let’s dive into the third—and arguably most critical—pillar for earning the business of the next generation of car buyers: personalization. Today’s shoppers, especially Millennials and Gen Z, aren’t just browsing. They’re expecting shopping experiences tailored to […]

Power of Partnership for Your Dealership's Digital Marketing Success

Power of Partnership for Your Dealership’s Marketing Success

by DT Marketing
Apr 01, 2025
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We recently had the pleasure of speaking with Christine (Chrissy) Roth, a Senior Account Digital Performance Manager at Dealer Teamwork, and her insights offered a refreshing perspective on automotive dealership marketing. In a business often dominated by standardized solutions, Chrissy highlighted what truly sets Dealer Teamwork apart: a deeply personalized and passionately executed approach. CUSTOMIZED […]

The Next Generation of Automotive Shoppers: Winning with Consistency Across Every Touchpoint

by DT Marketing
Mar 11, 2025
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Welcome back to our #NextGenAuto Series! In our last post, The Next Generation of Automotive Shoppers: Why Transparency Matters More Than Ever, we explored how transparency builds trust with Gen Z buyers. Now, we’re shifting gears to another critical factor: consistency. Because trust isn’t built in a single moment—it’s reinforced at every touchpoint. For Gen […]

Dealer Teamwork Unveils Dynamic Creative Solutions, Simplifying High-Impact, OEM-Compliant Ad Generation for Auto Dealers

Speed and Savings made Simple for Car Dealers with Dynamic Creative Solutions

by DT Marketing
Mar 03, 2025
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Eliminate Ad Production Bottlenecks and Costs to Achieve Consistent Omnichannel Branding and Rapid Deployment with Dynamic Creative Solutions Automotive dealerships face the constant challenge of creating compelling, compliant, and up-to-date advertising. Dealer Teamwork’s newly launched Dynamic Creative Solutions is here to change that, by simplifying high-impact ad generation and empowering dealers to connect with customers […]

Generative Search Experience (SGE) - Dealer Teamwork Automotive SEO

6 Key Things About Google’s AI Generative Search Experience

by Eric Miltsch
May 30, 2023
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The introduction of Generative Search Experience (SGE) elements by Google is expected to have a significant impact on the Search Engine Results Pages (SERPs), how users engage with the results, and the way automotive SEO is managed. Here are some examples of how these changes may develop and their potential impact. This is also a […]

Maximize Automotive Marketing Efforts in 2023

Maximizing Your Automotive Marketing Efforts in 2023 and Beyond

by DT Marketing
Feb 21, 2023
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It’s no secret that new car prices are at record highs with used car prices racing to catch up while Vehicle Affordability and Credit Availability Indexes at near record lows. So it only makes sense that consumer market searches continue to drop lower than previous months as a result of fast market changes, making it […]

comparison showing to change trade in language to sell your car language on your website

It’s Time to Get Creative with Used Car Acquisitions

by DT Marketing
May 26, 2021
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Rapid change is a fact of doing business for car dealers right now. After chip shortages led to production delays, the demand for used vehicles spiked dramatically. This dramatic shift in demand has now led to massive price hikes for used vehicles. In fact, Consumer Reports cites the US Bureau of Labor Statistics’ research which […]

Dealer Teamwork's playbook cover on a phone next to a phone with Dealer Guidebook 2.5 on it

Dealer Teamwork’s 2021 Automotive Success Playbook vs Google’s Dealer Guidebook 2.5

by DT Marketing
Feb 12, 2021
0

Google recently released their Dealer Guidebook 2.5, about 1 month after we released our 2021 Automotive Success Playbook. The timing is perfect! Google’s Dealer Guidebook 2.5 is a standalone resource, but it’s also a great complement to the Dealer Teamwork 2021 Automotive Success Playbook. Our Playbook covers a wide swath of topics to help dealers […]

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