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Category: Marketing

Generative Search Experience (SGE) - Dealer Teamwork Automotive SEO

6 Key Things About Google’s AI Generative Search Experience

The introduction of Generative Search Experience (SGE) elements by Google is expected to have a significant impact on the Search Engine Results Pages (SERPs), how users engage with the results, and the way automotive SEO is managed. Here are some examples of how these changes may develop and their potential impact. This is also a […]

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Maximize Automotive Marketing Efforts in 2023

Maximizing Your Automotive Marketing Efforts in 2023 and Beyond

It’s no secret that new car prices are at record highs with used car prices racing to catch up while Vehicle Affordability and Credit Availability Indexes at near record lows. So it only makes sense that consumer market searches continue to drop lower than previous months as a result of fast market changes, making it […]

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comparison showing to change trade in language to sell your car language on your website

It’s Time to Get Creative with Used Car Acquisitions

Rapid change is a fact of doing business for car dealers right now. After chip shortages led to production delays, the demand for used vehicles spiked dramatically. This dramatic shift in demand has now led to massive price hikes for used vehicles. In fact, Consumer Reports cites the US Bureau of Labor Statistics’ research which […]

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Dealer Teamwork's playbook cover on a phone next to a phone with Dealer Guidebook 2.5 on it

Dealer Teamwork’s 2021 Automotive Success Playbook vs Google’s Dealer Guidebook 2.5

Google recently released their Dealer Guidebook 2.5, about 1 month after we released our 2021 Automotive Success Playbook. The timing is perfect! Google’s Dealer Guidebook 2.5 is a standalone resource, but it’s also a great complement to the Dealer Teamwork 2021 Automotive Success Playbook. Our Playbook covers a wide swath of topics to help dealers […]

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Person looking at an On-Facebook Destination for AIA VDP

Everything You Need To Know About On-Facebook Destination for Automotive Inventory Ads

Facebook recently rolled Click to Marketplace Ads out of beta, which they now renamed to On-Facebook Destination for Automotive Inventory Ads (AIA). These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail […]

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8 Facebook & Instagram KPIs You Should Be Measuring

Updates added 11/24/20 Understanding how your digital campaigns are performing often poses a challenge for advertisers. Dealer Teamwork has compiled a list of key performance indicators (KPIs) that we use to evaluate the performance of our dealer’s social media campaigns to help make this process easier. Social media advertising’s role for automotive dealers First, let’s […]

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4 Must Know Tips for Automotive Facebook & Instagram Advertising Beginners

In today’s digital world, it’s easy to go down a rabbit hole researching social media set-up and strategy best-practices.  It’s even easier to get lost as you try to narrow to a specific industry. We all know there’s no “one-size-fits-all” approach, but sometimes you just need some quick tips to get started. If you’re an […]

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Eric Miltsch 2020 Automotive Predictions - Dealer Teamwork

8 Automotive Marketing Predictions for 2020

Happy New Year! Time for the 2020 automotive marketing predictions. For the first time in several years, dealers face decreasing new car sales numbers and higher average prices. Fortunately, the cloud of confusion surrounding digital marketing seems to be dissipating.  The industry broke away from the stigma of being slow to adopt new ideas and […]

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Why Microsoft Advertising Should Be in Your Marketing Strategy - Dealer Teamwork

Why Microsoft Advertising Should Be In Your Dealer’s Marketing Strategy

Microsoft Advertising can be a secret ingredient in your dealer’s marketing strategy when used with Google Ads. When your dealer advertises on multiple channels, you’re able to balance out the strengths and weaknesses of single marketing channels while reaching additional customers in more places. Here are the unique advantages that Microsoft Advertising holds over Google […]

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15 Automotive Predictions for 2019

Welcome back for another 2019 automotive predictions post. It appears 2018’s final automotive sales number will come in at approximately 17.2 million vehicles amid a mixed sales environment. The four interest rate increases last year may have slowed progress while the tax reform efforts had a positive impact. 2019 is expected to show approximately 16.7 […]

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