Marketing Archives

Category: Marketing

Before You React to an AI Visibility Audit, Verify the Evidence

by eric.miltsch@dealerteamwork.com
Sep 09, 2026
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Artificial intelligence is changing how consumers search for vehicles, dealerships, service information, and local businesses. As AI-powered search experiences become more prominent, dealerships are understandably paying closer attention to how and where their businesses appear. That growing interest has also created a new sales tactic: the unsolicited “AI visibility audit.” Dealers are increasingly receiving reports […]

Why Dealership Marketing Works Best Through Strategic Collaboration

by eric.miltsch@dealerteamwork.com
Aug 12, 2026
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A growing number of dealerships are considering bringing SEO, paid search, and other digital marketing responsibilities in-house. The appeal is easy to understand. Hiring an internal employee can appear to provide greater control, faster communication, and lower monthly costs than working with an outside company. That calculation, however, often compares an employee’s salary to a […]

Why Dealer Teamwork Customers Stand Out in Google’s AI Overviews

by DT Marketing
Aug 03, 2026
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Artificial intelligence is fundamentally changing how consumers search for vehicles. Instead of scrolling through pages of search results, shoppers are asking complex questions and expecting immediate, personalized answers. As Google continues expanding AI Overviews and conversational search, one trend has become increasingly clear: Dealer Teamwork customers appear frequently in AI-generated search results. The reason isn’t […]

The New Digital Advertising Imperative: Why Payment Transparency and Compliance Must Work Together

by DT Marketing
Jul 28, 2026
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By Anissa Collins, Vice President of Sales & Marketing at Dealer Teamwork For years, automotive websites have been built around vehicle pricing. Dealers have invested heavily in merchandising inventory, improving vehicle descriptions, and optimizing pricing strategies to attract online shoppers. But consumer behavior has changed. Today’s shoppers are increasingly evaluating vehicles based on affordability rather […]

Google’s Biggest Search Changes in 25 Years Reinforce Why Dealerships Need a Total Search™ Strategy

by DT Marketing
Jun 09, 2026
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At Google I/O 2026, Google unveiled what may be the most significant transformation of Search since the platform was launched nearly three decades ago. While the headlines focused on AI, the bigger story for auto dealerships is much deeper: Search is no longer about finding information. It’s becoming about making decisions. For years, dealership marketing […]

Payment Accuracy in Automotive Marketing

Why Payment Accuracy Now Defines Automotive Marketing, and How Dealer Teamwork Solves It

by DT Marketing
Apr 27, 2026
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For years, automotive digital marketing has been driven by visibility: show the vehicle, highlight the price, and earn the click. But today, that model has fundamentally changed. Approximately 80% of new and 40% of used car purchases in the U.S. are financed, making loans the primary method of vehicle acquisition. Shoppers are no longer asking, […]

Last Click Attribution Is Not the Trophy

by eric.miltsch@dealerteamwork.com
Mar 02, 2026
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In dealership marketing meetings, someone always asks, “What sold the car?” Last click attribution pretends the answer is simple: the channel that delivered the final click gets 100 percent of the credit. It’s clean and easy to report. But it’s also incomplete. Google’s own direction signals this shift. Google retired several rule-based attribution models in […]

Precision Spending™: A Smarter Way to Manage Your Dealership’s Advertising Budget

by DT Marketing
Jan 22, 2026
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Dealership advertising has traditionally been built around a simple idea: set a monthly budget, divide it evenly across the calendar, and let the campaigns run. While that approach feels safe and predictable, it no longer reflects how today’s car shoppers behave. Search demand isn’t consistent from day to day, inventory changes constantly, and consumer intent […]

The Simple Reason Why Your Dealership Can’t Seem to Get Ahead in Digital Advertising

by DT Marketing
Dec 09, 2025
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Ever wonder why it feels nearly impossible to truly pull ahead of your competitors in digital advertising? Why every month feels like a race where everyone ends up crossing the finish line at the exact same time? The answer might be far simpler, and far more frustrating, than you think. Because Most Dealers Are Using […]

The Key Search Question: Will Your Dealership Be Part of the Answers AI Finds?

by eric.miltsch@dealerteamwork.com
Nov 13, 2025
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When a shopper asks AI, “Where can I buy a used truck near me?” — will your dealership show up in the answer? That’s the new challenge in digital marketing. AI tools like Google’s AI Overview and ChatGPT don’t just list links anymore, they give answers. And if your dealership isn’t part of those answers, […]

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