Marketing Archives

Category: Marketing

Payment Accuracy in Automotive Marketing

Why Payment Accuracy Now Defines Automotive Marketing, and How Dealer Teamwork Solves It

by DT Marketing
Apr 27, 2026
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For years, automotive digital marketing has been driven by visibility: show the vehicle, highlight the price, and earn the click. But today, that model has fundamentally changed. Approximately 80% of new and 40% of used car purchases in the U.S. are financed, making loans the primary method of vehicle acquisition. Shoppers are no longer asking, […]

Last Click Attribution Is Not the Trophy

by eric.miltsch@dealerteamwork.com
Mar 02, 2026
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In dealership marketing meetings, someone always asks, “What sold the car?” Last click attribution pretends the answer is simple: the channel that delivered the final click gets 100 percent of the credit. It’s clean and easy to report. But it’s also incomplete. Google’s own direction signals this shift. Google retired several rule-based attribution models in […]

Precision Spending™: A Smarter Way to Manage Your Dealership’s Advertising Budget

by DT Marketing
Jan 22, 2026
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Dealership advertising has traditionally been built around a simple idea: set a monthly budget, divide it evenly across the calendar, and let the campaigns run. While that approach feels safe and predictable, it no longer reflects how today’s car shoppers behave. Search demand isn’t consistent from day to day, inventory changes constantly, and consumer intent […]

The Simple Reason Why Your Dealership Can’t Seem to Get Ahead in Digital Advertising

by DT Marketing
Dec 09, 2025
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Ever wonder why it feels nearly impossible to truly pull ahead of your competitors in digital advertising? Why every month feels like a race where everyone ends up crossing the finish line at the exact same time? The answer might be far simpler, and far more frustrating, than you think. Because Most Dealers Are Using […]

The Key Search Question: Will Your Dealership Be Part of the Answers AI Finds?

by eric.miltsch@dealerteamwork.com
Nov 13, 2025
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When a shopper asks AI, “Where can I buy a used truck near me?” — will your dealership show up in the answer? That’s the new challenge in digital marketing. AI tools like Google’s AI Overview and ChatGPT don’t just list links anymore, they give answers. And if your dealership isn’t part of those answers, […]

How Landing Pages Power Smarter AI Advertising

by eric.miltsch@dealerteamwork.com
Nov 06, 2025
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In the era of AI-driven marketing, your landing page is no longer just a destination — it’s the engine that fuels your campaign performance. Platforms like Google Performance Max and Meta Advantage+ now rely on your landing page content to train their AI systems. Every headline, keyword, and image signals to these platforms who you […]

Built For Dealers, Built For Results

by DT Marketing
Sep 08, 2025
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When Gina Reuscher, Associate Director of Marketing at Dealer Teamwork, sat down for our latest Fireside Chat, one theme became crystal clear: Dealer Teamwork was built for this moment – and the next. A NAME THAT MEANS SOMETHING “Dealer Teamwork has been a solid brand and company for over a decade,” Gina began. “And what […]

One Page One Purpose Dynamic Landing Pages

One Page. One Purpose. The Power of Dynamic Landing Pages

by eric.miltsch@dealerteamwork.com
Aug 05, 2025
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Attention is fleeting and action is everything. This is especially true with digital marketing. For automotive dealerships aiming to dominate local markets and maximize ROI from their ad dollars, one tool stands at the intersection of SEO and SEM and conversion: the landing page. At Dealer Teamwork, we like to say “One Page. One Purpose.” […]

The Next Generation of Automotive Shoppers: Building Loyalty Through Pricing Clarity

by DT Marketing
Jun 19, 2025
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Welcome back to our #NextGenAuto Series! So far in our series, we’ve discussed how personalization drives engagement and how consistency builds loyalty. Now, we’re zeroing in on a topic that dealerships can’t afford to ignore: pricing clarity in a world where the buyer holds all the power. Remember when dealerships were the sole source of […]

Dealer Teamwork Fireside Chats - OEM Partnerships and Innovation with Peter Boesen

Powering Progress with OEM Partnerships and Automotive Retail Innovation

by eric.miltsch@dealerteamwork.com
May 20, 2025
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“Hi, my name is Peter Boesen. I am the Vice President of OEM Relationships and Large Dealer Groups in the Western Region.” These are the opening words of a seasoned automotive professional, someone who understands the intricacies of the car industry from over 35 years spent on the retail side. And with this experience comes […]

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