Dealer Teamwork Enhances the MPOP® With New Advertising & Landing Page Features
- by Joe Friedrichsen
Aug 14, 2019
Dealer Teamwork, a Minnesota based software as a service company, announced today that it added new features to its award-winning MPOP® digital marketing platform. New features include updates to Dealer Teamwork’s unique model-specific landing pages and improved ability to pair with targeted ads from search engines like Google and Bing. These updates are collectively known as enhanced trim advertising and will be available to Dealer Teamwork clients in September 2019.
“We are excited to release this next evolution of the MPOP® to our dealership partners,” said Sean Stapleton, CEO and Co-founder of Dealer Teamwork. “These MPOP® enhancements add a deeper level of customization than ever before. With these new features, our partners can expect more ads, better conversions and the same great speed-to-market, and ease of use from the MPOP® that is unparalleled in the marketplace today.”
Dealer Teamwork’s patented MPOP® now allows car dealerships to advertise all of their unique models and trim combinations in their new vehicle inventory. Previously, MPOP® users could only advertise one offer per new vehicle model in their ads.
As a part of enhanced trim advertising, Dealer Teamwork also updated its model-specific landing pages. Dealer Teamwork’s new MPOP® Dynamic Banners permit car dealerships to showcase multiple offers at the top of their landing pages.
Together, these updates improve landing page quality and relevance, provide more opportunities to match shopper intent, and increase ad engagement and conversions for dealerships.
“The idea for these MPOP® enhancements originated from our dealership partners,” said Stapleton. “With the MPOP® ‘s overwhelming success, our dealers wanted more ways to create sales opportunities using our innovative platform. That feedback, combined with our desire to overcome industry challenges, ultimately drove us to come up with this more advanced solution”.
Read the original press release here.