NEWS! For IMMEDIATE RELEASE: Dealer Teamwork Launches New Products and Enhancements at NADA 2025: Dynamic Creative Solutions, Premium OTT/CTV Advertising Solutions, and Dynamic Performance Max (PMAX) Campaigns

Dealer Teamwork empowers automotive dealers with expansion of data-driven, inventory-based innovations, leading the charge in next-generation dynamic advertising automation and syndication with added capabilities to its patented MPOP®

Dealer Teamwork, the leading provider of innovative digital marketing solutions for the automotive industry, is excited to announce the launch of new products and product enhancements to its patented platform (The MPOP®) at the 2025 National Automobile Dealers Association (NADA) Show in New Orleans.

Driven by the company’s commitment to client success, Dealer Teamwork anticipates the future of digital advertising in automotive, with continuous investments in the development of its technology to stay ahead of accelerating demands of the evolving digital landscape. Search engines are increasingly prioritizing dynamic and personalized experiences; by leveraging The MPOP, Dynamic Creative Solutions, Premium OTT/CTV Advertising Solutions, and Dynamic PMAX Campaigns work synergistically to programmatically deliver highly-effective and contextually relevant connected experiences across various merchandising and advertising platforms in real-time; ensuring dealers resonate with today’s sophisticated consumers and remain at the forefront of their competitive markets.

By integrating dynamic creative display and video advertising with existing cutting-edge Total Search™ strategies – including SEM, SMM, SEO, and Local SEO – Dealer Teamwork empowers dealerships to achieve unprecedented results. This approach delivers the highest possible engagement, improved ROI, and ultimately increases sales. 

New Product Launches

Dynamic Creative Solutions:

Dynamic Creative Solutions revolutionizes digital marketing through the generation of agency-quality, OEM-compliant, contextually relevant digital advertising campaigns and website content at scale with unprecedented speed and ease. By leveraging Dealer Teamwork’s MPOP Offer technology, the platform automatically generates and publishes a comprehensive suite of inventory-based image assets with the most current national, regional, and dealer-specific offers including display ads, social media ads, website pages and banners from an extensive library.  

• Key Differentiators:
  • Hyper-Personalized Experiences: Delivers tailored messages with dynamic updates to inventory, offers, and incentives
  • Granular Control: Generation of dealer-specific creative content selection from a vast library of the most up-to-date national and regional offers and incentives to optimize campaigns for every unique market and audience.
  • Seamless Integration: Effortless generation of advanced page content that aligns with dynamic ads, creating a consistent brand experience across all touchpoints.
  • Streamlined Operations: Automated campaign management and budget allocation via intuitive platform capabilities that simplify data feed management for maximum efficiency.
  • Performance-Driven: Managed Services combines the power of The MPOP, proprietary content assets, and certified expert guidance to deliver exceptional impact and results.

Premium OTT/CTV Advertising Solutions:

• Dealer Teamwork OTT/CTV Advertising Solutions delivers the strongest audience-driven TV advertising and target model at the exclusive premium network level, including direct partnerships with over 150 premium streaming TV networks. This provides access to the highest-quality inventory delivering the richest content, and drives first-rate results to maximize ROI through ad-supported website traffic attribution.

• Key Differentiators:
  • Direct Publisher Relationships: Ultra-premium inventory and programming is purchased directly from premium publishers (like CNN, Fox, ABC, NBC, Discovery, and local news channels) before they reach intermediaries, allowing Dealer Teamwork to offer significantly lower ad prices while ensuring access to high-quality, brand-safe content.
  • Focus on Premium Reach: Prioritized placements on premium channels, including live sports (ESPN, NFL Network, MLB Network, etc.), delivered to an audience reach exceeding 120 million (MM) U.S. households (HH) to ensure ads are seen, in living quality format to a broad audience, including a highly engaged in-market audience.
  • Advanced Attribution: Comprehensive tracking analyzes online user behavior with one-to-one tagging at the household and individual level across devices to measure the impact of CTV ads on website visits and other key dealership metrics for better measuring the effectiveness of advertising.
  • Strategic Retargeting: Amplify message across channels with a multi-media Total Search™ strategy across devices and channels guides consumers through the entire sales funnel effectively with the most efficient and intentional ad spend.

New Product Enhancement

Dynamic PMAX Campaigns:

Dynamic Performance Max (PMAX) Campaigns dynamically inserts high-quality images, pricing, stock information, and payment options directly into new vehicle Performance Max campaigns on Google. Powered by The MPOP, this additional feature allows hyper-personalization of PMAX ads, ensuring that shoppers always see the most up-to-date, best price, and relevant information as inventory changes. This drives higher engagement and conversions while securing pay-per-click of true in-market shoppers only. 

“At Dealer Teamwork, we’re committed to a single mission – delivering superior digital advertising results for our automotive clients,” said Sean Stapleton, Co-Founder and Chief Executive Officer. “To achieve this, we leverage the power of our patented MPOP platform to combine cutting-edge technology with deep industry expertise. With the introduction of these latest products and enhancements, we’re taking another significant leap ahead. We believe these advanced offerings will empower dealerships to achieve unprecedented success and give them a clear market advantage in the digital age.”

Dealer Teamwork will demonstrate Dynamic Creative Solutions, Premium OTT/CTV Advertising Solutions, and Dynamic PMAX Campaigns, as an exhibitor at the National Automobile Association (NADA) Show 2025 in New Orleans, January 23rd to January 26th at Booth #6201. For more information or to schedule a demonstration, please visit https://dealerteamwork.com or call 833-201-2253.