At Dealer Teamwork, a commitment to empowering automotive dealerships to dominate digital marketing and reach #1 in their market is at the heart of everything we do. We recently had the opportunity to sit down with Joshua Hulsizer, Client Services Area Director, to discuss what truly sets us apart in helping our clients thrive in today’s dynamic market.

THE POWER OF THE MPOP®

Joshua immediately pointed out The MPOP® as a key differentiator. A true game-changer, The MPOP is a powerful platform built on patented technology that leverages AI making digital advertising easy and efficient. Empowering dealers to effectively and dynamically personalize and optimize digital ads for every piece of inventory, The MPOP® automatically generates fully merchandised offers—including lease and finance payments, savings, MSRP, compliant disclaimers, relevant CTAs, service coupons, and more; tailored to each vehicle make, model, and trim—then syndicates content consistently across all online channels in real-time.

 “Dealer Teamwork is absolutely set apart by the MPOP,” he stated. 

This isn’t just another marketing tool; it’s a comprehensive solution that provides a crucial advantage: real-time compliant payment delivery across multiple channels.

“The ability to deliver a real-time compliant payment to a customer and put that on more than one channel makes all the difference. And we’re the only ones who can do it,” Joshua emphasized. “This capability streamlines the customer journey, enhances transparency, and ultimately drives conversions in a way our competitors simply can’t match.”

BUILDING FOR THE FUTURE

Another significant advantage Joshua pointed out is a dedication to in-house technology development.

“Compared to our competitors, developing our own technology, and not farming it out to a third party gives us the ability to build what is actually needed for automotive and for what our clients are telling us they need to succeed.”

From our beginnings, we’re proud to continue the legacy of building the future of automotive 100% from our Minnesota headquarters almost a decade later. This strategic decision allows us to be agile, responsive, and tailor our solutions precisely to the unique needs of the automotive industry. We’re not reliant on external timelines or generic features; we’re building the tools our clients need.

MEASURING WHAT MATTERS

Dealer Teamwork goes beyond vanity metrics, focusing on tangible results that drive sustained growth. 

“Dealer Teamwork helps our clients to track long-term success by measuring cost per lead, cost per call, cost per store visit, but we’re also looking at a lot of other metrics too,” Joshua explained.

This approach involves a holistic view of performance, analyzing the interplay between different marketing channels. 

“We’re looking at the impact of SEO on paid search and how those interact. We’re taking benchmarks to make sure that we can compare things, not just month over month, but year over year and look for that continuous improvement and optimization.” 

This commitment to continuous improvement ensures our clients stay ahead of the curve.

THE FOUNDATION OF PARTNERSHIP

At Dealer Teamwork, we believe that true success is a collaborative effort, concluding with an emphasis on the core of our client relationships:

“At Dealer Teamwork, the number one thing we can do to ensure that we are doing what we need to do for our clients is by listening to them. If you listen to what your customer is saying their goals are and take note of it and follow up, then you’re able to deliver on those goals.”

“Dealer Teamwork is built for collaboration. That’s ultimately what we’re here to do with our clients.”

Joshua’s insights highlight the core values and unique strengths that make Dealer Teamwork a leader in Automotive AdTech and MarTech. A commitment to innovation through in-house technology, focus on measurable long-term success, and dedication to genuine partnership are the driving forces behind our clients’ achievements.

Watch the full Fireside Chat on YouTube to learn more about Dealer Teamwork. 

Then….Contact us today to learn how The MPOP® and collaborative approach can help your dealership reach new heights.