Key Cadillac, a leading Cadillac dealership in Minnesota, has seen tremendous success over the past five years, thanks in part to their strong partnership with Dealer Teamwork. In this interview, Michael Stanzak, Dealer Principal at Key Cadillac, and Lisa Jensen, General Manager, share their experience working with Dealer Teamwork and the “key factors” that have contributed to their ongoing success.
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From Skepticism to Sold
Lisa admits to initial skepticism when Sean Stapleton, Co-Founder and CEO of Dealer Teamwork, first approached them. She had dealt with her fair share of “vendor pitches” in the past and says that “one is the same as another.” However, Sean’s approach was different. He focused on understanding Key Cadillac’s needs and presenting a solution, not just selling a product. Lisa was impressed by his genuine proof and passion. She says, “He believes in it. And I believe in it.”
Lisa adds, “It’s the honesty and the integrity and the transparency. I know those are buzzwords right now and they’re very overused, but they are the right words!”
A Shift in Perspective
Lisa further recounts a time when a transactional approach with marketing agencies was the norm. However, Dealer Teamwork’s passion and commitment to building a genuine partnership has left a lasting impression.
“They’re not just trying to sell you more so that they get more commission,” Lisa says. “It’s a whole different level of…transparency. There’s no agenda with Dealer Teamwork. It’s just trying to drive the results.”
Partners, Not Vendors is More Than a Cliche
Both Lisa and Michael emphasize that Dealer Teamwork isn’t just another vendor. They view them as a true partner.
Weekly meetings with their dedicated advocate, Ian, allow for open communication and optimization of campaigns. This collaborative approach ensures Key Cadillac gets the most out of their marketing efforts.
Michael highlights the responsiveness and knowledge of the Dealer Teamwork support system. They are always available to answer questions and explain complex data in a way that’s easy to understand. He recounts, “I’ve brought a couple problem cars to Ian’s attention and they usually sell within the next few days.” This level of support gives Key Cadillac the confidence to know they’re in good hands.
Results that Speak for Themselves
The partnership has yielded impressive results. As the ultimate measure of success, they’ve seen significant increases in sales, brand recognition, and customer satisfaction. Key Cadillac has consistently ranked as the #1 Cadillac dealer in Minnesota for the past four years, and while they credit much of this success to their own hard work, they acknowledge that Dealer Teamwork has played a substantial role.
Lisa credits Dealer Teamwork’s MPOP® marketing automation technology with allowing them to drill down to specific inventory challenges, make real-time adjustments to marketing strategies, and find solutions quickly.
Michael highlights the success in attracting customers from beyond their immediate area.
“We’re convinced because of Dealer Teamwork, driving people to our website and thus interacting with them that we’re able to sell a lot more new Cadillacs across the state of Minnesota.” He continues, “Michael says, “We’ve made a big splash in the marketplace. We’re now very firmly embedded as people’s Cadillac dealership of choice.
A Supportive Partnership
Beyond the numbers, Lisa and Michael value the personal connections they’ve made with the Dealer Teamwork team. A major theme throughout the interview was that “transparency breeds trust.” When asked why other dealers should choose Dealer Teamwork, Michael doesn’t hesitate. He points to their proven track record and his own willingness to pick up the phone and vouch for them.
“Key Takeaways” for Dealers
Key Cadillac’s success story offers valuable insights for other dealerships seeking similar results. Here are some key takeaways:
- Prioritize Transparency and Integrity: Look for partners who are honest and upfront about their services and goals.
- Focus on Results: Choose a partner who is invested in your success and demonstrates their value through measurable results.
- Seek Strong Communication and Support: A dedicated advocate who understands your business and is readily available is invaluable.
- Build Strong Relationships: Value the human connections within your partnerships.
By following these recommendations, automotive dealerships can position themselves for long-term success.
Ready to experience the transformative power of The MPOP® for yourself? Contact Us Today for a live demonstration – it’s the first step on your path to transparent and profitable marketing success!
