Landings Pages Increase Relevancy and Convert More Shoppers!
Dealer Teamwork is excited to introduce the new and improved 2018 model-specific landing page content. These landing pages contain new model year information, updated vehicle content and upgraded content sections. The new sections have content that’s easier to consume on mobile devices, provides more relevant model information and helps increase user engagement to drive more conversions.
Dealer Teamwork has proven that sending car buyers to your homepage, Contact Us and SRPs/VDPs is not the best destination for in-market shoppers. These are not useful landing pages.
The MPOP® creates relevant landing pages that deliver high ROI. Research shows that companies using 40 or more landing pages can generate up to 120% more leads than those using less than five landing pages. That’s why dealers using MPOP® landing pages for new vehicles, used cars and service specials see higher performance rates than dealers using other landing page solutions. They’re not the same!
Dealers Need To Stop Breaking Buyer Trust!
How do you do this? By sending shoppers to landing pages with relevant content.
When a car shopper searches for a Ford Explorer lease, they expect to see search results that that answers their search. This is called “intent matching.”
When clicked, the shopper expects to land on a page that has the same information easily available. Send users anywhere else than a relevant landing page, and they will bounce. Plus, they won’t forget your site the next time they use a similar search and see your URL. Keep the buyer’s trust by sending them to a useful, relevant landing page.
Optimized to drive leads, phone calls, and engagement
Search optimized to improve organic exposure
All-new vehicle content
Plus, your updated 2018 landing pages help convert traffic from your email and Facebook marketing campaigns as well! Your relevant landing pages play an important role. They act as the anchor of your marketing efforts and give your visitors exactly what they’re looking for when shopping for cars online. When their expectations are met, you increase your chances of converting buyers.