We recently had the pleasure of speaking with Christine (Chrissy) Roth, a Senior Account Digital Performance Manager at Dealer Teamwork, and her insights offered a refreshing perspective on automotive dealership marketing. In a business often dominated by standardized solutions, Chrissy highlighted what truly sets Dealer Teamwork apart: a deeply personalized and passionately executed approach.
CUSTOMIZED APPROACH
One of the most striking takeaways from our conversation was Chrissy’s emphasis on the fundamental rejection of “cookie cutter” strategies.
“Every strategy approached is very, very customized to a dealer because no two dealerships are the same.”
This isn’t just lip service. Dealer Teamwork takes the time to understand the unique nuances of each dealership – their people, inventory, market challenges, specific location, and most importantly their unique end goals – then crafts bespoke strategies to match. This level of individual attention is a powerful differentiator in an industry where one-size-fits-all often falls short.
PASSIONATE AND DEDICATED TEAM
Beyond the tailored strategies, Chrissy underscored the dedication and passion of the Dealer Teamwork team.
“All account managers, and really all people on the team, they love what they do and so they care very, very much about all of our accounts.”
This genuine care translates into a commitment to not just meet, but exceed dealer expectations. They see themselves as an extension of the dealership’s staff, working collaboratively to achieve shared goals.
Chrissy also addressed the current economic climate and its impact on dealerships. While acknowledging the limitations of external factors, she emphasized Dealer Teamwork’s proactive approach to maximizing results within those constraints.
“What we can do is find ways to still maximize your conversions, your engagements from customers and give your business the push that it needs, especially right now.”
The team focus on delivering tangible value and superior results, even in challenging times.
SUPPORT THROUGH EDUCATION
A key aspect of the value Dealer Teamwork’s expert team brings is in bridging the gap between traditional dealership practices and the complexities of digital marketing. Chrissy highlighted the importance of education in this process, emphasizing the crucial role of education in their approach.
“A lot of what we do has to do with educating the dealers; what they should expect and what our expectations are, what we see happening for them in the long run, and really working together as a team so that we’re not just a vendor, but we’re just an extension of their staff.”
This collaborative spirit and commitment to clear communication and transparency are vital in fostering trust and ensures dealerships are empowered to understand and benefit from their marketing efforts.
BUILT FOR THAT
Encapsulated the core philosophy of Dealer Teamwork:
“Dealer Teamwork is built to never settle,” Chrissy said. “We don’t ‘set and forget’ any aspect of the business. We always think ahead of the future: What do we see? What kind of trends are happening? What do we need to change, ourselves as a company, to maintain our high level of perfection and excellence within the business.”
This forward-thinking mindset ensures that Dealer Teamwork remains at the forefront of automotive marketing, constantly adapting and innovating to provide the best possible results for their clients.
Ultimately, our conversation with Chrissy reinforced what we believe to be true: our strength lies in our people and their unwavering commitment to our clients. Dealers seeking a truly tailored and dedicated approach to navigating the complexities of digital marketing in automotive, we strive to be your #1 ally. Chrissy’s philosophy reflects our own – to be more than just a service provider, but a true partner in helping your dealership thrive.
Then, connect with Chrissy and the team HERE!
