“Hi, my name is Peter Boesen. I am the Vice President of OEM Relationships and Large Dealer Groups in the Western Region.”

These are the opening words of a seasoned automotive professional, someone who understands the intricacies of the car industry from over 35 years spent on the retail side. And with this experience comes valuable perspective to the always-shifting automotive landscape and how strategic partnerships can empower dealerships and elevate the customer experience. We got a chance to sit down with Peter to share his insights with our audience.

Beyond the Sale: Building Trust and Identity

One of the core tenets of a successful dealership is the ability to forge its own identity while building trust with customers. Boesen emphasizes that marketing efforts and platforms should facilitate this, not hinder it. He says that the focus should be on transparency and delivering exactly what the customer is looking for – eliminating the “bait and switch” that can erode confidence. This customer-centric approach is foundational to long-term success.

The Backbone of Success: Service and Strategy

While cutting-edge technology is essential, Peter stresses that superior customer service is the true differentiator. A company’s commitment to its partners is reflected in its dedication to problem-solving, strategic guidance, and knowledgeable account management. This means having low ratios of dealerships to account managers and ensuring those managers are not just support staff, but true strategists who can help navigate the complexities of any market.

Real-Time Partnerships: The OEM Advantage

The true strength of a robust partnership lies in its ability to facilitate real-time data exchange and adaptation. As Peter proudly states, Dealer Teamwork is partnered with between 16-18 OEMs, including those in the works. This extensive network allows for:

• Real-time data feeds: Access to immediate information on incentives, offers, and market trends.
• Instant syndication: The ability to push this crucial information out to various digital marketing channels in real-time.

• This dynamic flow of information ensures that dealerships are always equipped with the latest data to inform their strategies and provide accurate, up-to-the-minute information to customers. In an industry where change is constant, being able to adapt and respond swiftly is a significant competitive advantage.

This dynamic flow of information ensures that dealerships are always equipped with the latest data to inform their strategies and provide accurate, up-to-the-minute information to customers. In an industry where change is constant, being able to adapt and respond swiftly is a significant competitive advantage.

Ready for the Future: Embracing Change Together

The automotive industry is in a perpetual state of transformation. As Boesen aptly puts it,

“Times are changing and we’re there with you. We’ve already changed. We’re ready.”

This forward-thinking mindset is vital for dealers and their partners. By embracing new technologies, prioritizing customer trust, and fostering strong, real-time data connections, the industry can navigate these changes successfully, driving both dealership profitability and customer satisfaction.

Ultimately, the message is clear: the future of automotive retail is built on collaboration. Strategic OEM partnerships, strengthened by a commitment to service, technology, and real-time data, are the key to unlocking sustained growth and success in a dynamic marketplace.

Watch the full Fireside Chat on YouTube to learn more about Dealer Teamwork. 

Then….Contact us today to learn how The MPOP® and collaborative approach can help your dealership reach new heights.