Effective local SEO is essential for dealerships to attract customers in their specific regions. This, we know. We also know that execution can be a challenge. The key to success lies in scaling these efforts without sacrificing quality. Auto dealers must prioritize automation in their most critical tasks to achieve impactful local SEO at scale.
Automating repetitive tasks, such as creating geo-targeted landing pages, allows dealerships to maximize their reach while freeing up valuable resources for more strategic initiatives. This approach enhances efficiency and ensures consistent, high-quality results across multiple locations, driving more traffic, and ultimately boosting sales.
Critical Point for Auto Dealers
- Automation is Crucial: Implementing automation for repetitive tasks like creating geo-targeted landing pages can significantly reduce the workload, allowing your team to focus on high-value activities.
- Consistency Across Locations: Automation ensures that all your local SEO efforts are consistent and aligned with your overall brand messaging.
- Maximize ROI: By streamlining processes, you can achieve better results with fewer resources, leading to higher returns on your investment.
Incorporating these strategies enables car dealerships to scale their local SEO efforts effectively, driving more traffic and increasing sales while maintaining high-quality standards.
Many car dealers should be paying more attention to the value of
combining paid and organic search and how their combined efforts amplify results. Optimizing for Local SEO (LSEO) directly benefits paid search campaigns by improving the dealership’s online visibility and relevance. This enhanced presence leads to better Quality Scores in paid search, lowering cost-per-click (CPC) and increasing ad effectiveness.
The consistency in local listings boosts consumer trust, translating to higher conversion rates in both organic and paid search efforts, ultimately driving more targeted traffic and sales.
Key LSEO statistics every dealer needs to know in 2024
- 46% of Google searches are local.
- 80% of local mobile searches convert.
- 97% of people learn more about a local company online.
- 90% of brands found online reviews impact local rankings.
- 35% of businesses believe local SEO is important.
- 61% of businesses say generating traffic and leads is their top challenge.
- 50% of business owners have seen incorrect information on their local listings.
- 78% of local mobile searches result in an offline purchase.
- 58% of people search for a local business on their smartphone daily.
- 62% of consumers will only consider a business if they can find them online.
These statistics emphasize the critical role of local SEO in driving high-quality traffic, creating more conversion opportunities, and maintaining a solid online presence.
Download the free infographic now!
Automation for SEO
In today’s competitive automotive market, car dealerships cannot afford to overlook the power of local SEO and paid search. By automating repetitive tasks and focusing on strategic initiatives, dealerships can effectively reach their target audience, drive more traffic to their websites, and ultimately increase sales. To this end, leveraging technology to scale local SEO efforts without compromising quality is well within reach! Contact us to learn more.
Written By:
Eric Miltsch | VP of Search
