The automotive industry is fiercely competitive. Standing out online and attracting qualified car shoppers is crucial for dealerships to thrive. But with so many marketing options available, it can be overwhelming to know where to begin.
Enter Google Ads: a powerful tool that allows you to target car shoppers actively searching for specific makes, models, and features. However, mastering Google Ads and navigating its complexities can feel daunting.
That’s where Dealer Teamwork comes in!
We’re passionate about helping dealerships thrive online, and we’ve created a helpful resource to equip you with the basic knowledge and strategies you need to succeed: The Field Guide to Google Ads.
A common scenario
You’re running Google Ads, but the results aren’t what you hoped for. Clicks are high, but conversions are low. You might be wondering:
- Am I targeting the right keywords?
- Is my ad copy compelling enough?
- Are my landing pages optimized for conversions?
These are all crucial questions for maximizing the effectiveness of your Google Ads campaigns.
But what if there’s more to the story?
There could be hidden opportunities lurking within your overall online presence impacting your Google Ads performance. We’re talking about things like:
- Incomplete or inaccurate business listings across the web (think Google Business Profile, Yelp, etc.)
- Weak website content that doesn’t resonate with car shoppers ️
- Technical SEO issues preventing your dealership from getting found online ️
These factors can all contribute to a lower “Quality Score” in Google Ads, which ultimately drives up your advertising costs and reduces your reach.
At Dealer Teamwork, we believe in a unified approach to organic Search Engine Optimization (SEO) and paid Search Engine Marketing (SEM) in automotive digital marketing. That’s why we created a comprehensive Field Guide to Google Ads specifically designed to help automotive dealers like you. This free resource equips you with the knowledge you need to launch and optimize high-performing Google Ads campaigns. We’ve combined this with a no obligation Total Search™ Audit to dealerships like yours, too.
What’s Included
In our Google Ads Field Guide, you’ll discover:
- The fundamentals of Google Ads: Get a clear understanding of how Google Ads works and how it can benefit your dealership.
- Landing page optimization: Discover the secrets to creating landing pages that convert clicks into showroom visits.
- The power of Quality Score: Understand why Quality Score matters and how to improve it for peak campaign performance.
- Negative keyword strategies: Learn how to eliminate irrelevant traffic and save money by using negative keywords effectively.
- And much more!
But that’s not all!
We also offer a free Total Search™ audit and consultation. Our team of Google Ads specialists will analyze your current online presence and provide personalized recommendations to help you attract more qualified leads and drive sales.
Here’s what you’ll get with your Total Search™ audit:
- In-depth analysis of your Google Ads performance.
- Identification of areas for improvement.
- Actionable insights to optimize your campaigns for better results.
- A free consultation with a Google Ads expert to discuss your specific needs.
Get Empowered
By providing a complete picture of your online presence, the Total Search™ Audit empowers you to:
- Attract more qualified leads to your dealership.
- Improve your Google Ads Quality Score and potentially lower your advertising costs.
- Boost your overall search visibility and drive more traffic to your website.
Ready to unlock the hidden potential of your online presence?
Download your free Field Guide to Google Ads today and unlock the full potential of Google Ads for your dealership!
Plus, claim your free Total Search™ audit and consultation to receive expert guidance.
Together, let’s put your dealership on the fast track to online success.
