Dealership advertising has traditionally been built around a simple idea: set a monthly budget, divide it evenly across the calendar, and let the campaigns run.

While that approach feels safe and predictable, it no longer reflects how today’s car shoppers behave. Search demand isn’t consistent from day to day, inventory changes constantly, and consumer intent can spike without warning. When budgets stay flat, opportunity doesn’t.

That’s why more dealerships are moving toward Precision Spending™—a smarter, data-driven way to manage advertising budgets in real time.

The Problem with Even Daily Spend

Shopper behavior is dynamic. Some days bring higher search volume, stronger intent, and more qualified buyers, while other days naturally slow down. A flat daily budget treats every day the same, regardless of what’s happening in the market.

This often leads to two common issues. On high-demand days, campaigns can cap out early, limiting visibility when shoppers are actively searching. On slower days, the budget continues to be spent even though fewer buyers are in the market. Over time, this creates inefficiency, lost exposure, and missed opportunities.

What Precision Spending™ Does Differently

Precision Spending™ is designed to align your monthly advertising budget with real shopper demand instead of the calendar.

Rather than spending the same amount every day, budgets flex based on market activity and performance signals. When demand increases, spend scales up to capture visibility. When demand softens, spend pulls back to avoid waste—while still maintaining a consistent presence for your inventory.

The key is that the monthly budget doesn’t change. Precision Spending simply ensures that budget is working harder on the days that matter most.

Consistent Visibility Without Burnout

One of the biggest challenges dealerships face is maintaining inventory exposure throughout the entire month. Overspending early can cause campaigns to fade later, while conservative pacing can limit reach during peak shopping periods.

Precision Spending™ balances both sides. Inventory stays visible every day, but exposure increases when buyer intent is highest. This approach protects against sudden drop-offs and helps ensure each vehicle gets consistent attention during its selling window.

Learning Your Market Over Time

Precision Spending™ isn’t just reactive—it’s intelligent.

As campaigns run, performance data is analyzed to uncover patterns in shopper behavior. Over time, this reveals which days consistently drive stronger engagement and conversions within your specific market. These insights allow future budget pacing to become even more refined, helping improve ROI month after month without increasing spend.

Smarter Budgeting for Modern Dealers

Precision Spending™ reflects a simple shift in mindset: instead of forcing the market to fit your budget, let your budget respond to the market.

By aligning spend with real demand, dealerships can reduce wasted ad dollars, capture more high-intent traffic, and maintain consistent inventory visibility—all while staying within the same monthly investment.

Stop spending evenly.
Start spending intelligently.

Find Us at NADA 2026!

If you’re attending NADA, we’d love to show you Precision Spending™ in action. Stop by booth #6520N to see how smarter budget pacing helps dealerships stay visible on high-intent shopping days, reduce wasted spend, and drive stronger results without increasing monthly budgets. Our team will be on hand to walk through real examples, answer questions, and show how Precision Spending™ adapts to your specific market.