Minnetonka, MN — February 3, 2026 — Dealer Teamwork today announces the launch of Intelligent Price, Offer, and Payment (IPOP™), a new set of capabilities that expands how dealers intelligently create, manage, and deploy pricing, offers, and payments across their full vehicle inventory and throughout the entire shopper journey and website experience.
IPOP™ builds on Dealer Teamwork’s Merchandising Personalization & Optimization Platform (MPOP®) by extending intelligent price and payment management beyond featured offers and landing pages. With IPOP™, dealers can execute competitive, compliant pricing and payment strategies at full inventory scale while driving stronger website engagement and improved conversion performance.
“Today’s car buyers are increasingly payment-driven, and dealers need the ability to deliver accurate, competitive, and compliant pricing and payments everywhere a shopper engages,” said Sean Stapleton, CEO and Co-Founder of Dealer Teamwork. “IPOP™ enables dealers to bring payment-first experiences to life across their entire inventory while maintaining control, compliance, and consistency throughout the digital journey.”
Dynamic Offers and Payments on All VDPs: IPOP™ introduces dynamic, shopper-facing enhancements designed to increase engagement and reduce friction during the buying process. Dynamic offers and payments are displayed directly in-line on every Vehicle Detail Page (VDP) and consistently across the website experience. Shoppers gain immediate access to clear, relevant payment information, helping reduce confusion and build trust, while dealers benefit from higher engagement, more qualified leads, and fewer drop-offs caused by unclear or inconsistent pricing.
“Unlock” One-to-One Private Offers: IPOP™ also enables one-to-one private offers that shoppers can unlock through site engagement. Dealers maintain full control over offer logic, discounts, and payment calculations, allowing them to deliver compelling prices, discounts, and payments while operating within OEM compliance and MAAP guidelines. These private offers create a sense of exclusivity and urgency for shoppers while helping dealers improve competitiveness, flexibility, and lead capture.
Search by Payment: In addition, IPOP™ allows shoppers to search inventory by monthly payment or price, such as “New Honda Civics at $249 per month or less,” with results that include eligible public and private offers. This capability helps shoppers quickly find vehicles that fit their budget, while dealers benefit from more relevant vehicle views, increased appointments, shorter sales cycles, and improved close rates.
Behind the scenes, IPOP™ brings together inventory data, incentive logic, pricing rules, and finance and lease calculations to deliver intelligent offers and payments at scale. The platform enables rules-based creation of public and private offers by year, make, model, trim, or VIN; intelligent pricing, discount, finance, and lease payment calculations across all vehicles; and consistent, compliant pricing, payments, and disclosures across the digital journey. This automation reduces manual effort, minimizes errors, improves compliance, shortens time to market, and enables more effective monetization of the full inventory.
“With IPOP™, dealers don’t just convert shoppers faster—they finally understand what’s driving those conversions,” said Anissa Collins, Vice President of Sales and Marketing. “Dealers can better present extended offers even on a one-to-one basis, and create intelligent rules that will allow faster speed to market. Anytime a dealer can shorten a turn, it’s profitable.”
As inconsistent or limited payment information across ads, landing pages, and VDPs continues to create friction and lost opportunity, IPOP™ ensures that intelligent pricing, offers, and payments are available where they matter most—directly in-line on every VDP and consistently throughout the shopper journey—helping dealers build trust and improve conversion performance.
IPOP™ is offered as an optional add-on to Dealer Teamwork’s patented MPOP® platform. Dealer Teamwork is expanding its IPOP™ Early Experience Program to 20 additional clients, with full general availability planned for April 2026. IPOP™ is offered in Silver, Gold, and Platinum packages based on dealership inventory volume, with Early Experience Program participants able to lock in special pricing for the full term of their agreement. Enrollment will be available at NADA 2026.
Dealer Teamwork will showcase IPOP™ at NADA 2026, Booth #6520N.
About Dealer Teamwork
Dealer Teamwork is the creator of the industry’s only auto-specific digital advertising company – built from the ground up exclusively for dealerships, not adapted from generic retail technology.
Their patented MPOP® platform turns live inventory data into automated, measurable campaigns across search, social, and display – all optimized in real time to deliver more conversions at a lower cost.
Dealer Teamwork isn’t an agency; it’s a software company built for automotive dealers only. Every innovation they deliver is purpose-built to solve real dealership challenges with speed, precision, and transparency.
