DEALER TEAMWORK TAKEOVER! 

If there was one constant at the Digital Dealer Conference & Expo, it was Dealer Teamwork… everywhere you looked.

Our team showcased the patented MPOP®, led hands-on demos, swapped success stories with dealers, and filled every corner of the expo hall with momentum. And for the third year in a row, our very own Co-Founder & VP of Search, Eric Miltsch, returned to the Hackathon to defend his title as reigning champion, proving once again that innovation runs deep in our DNA.

Adding to the excitement, Olivia Stapleton was honored to serve as the official Emcee of Digital Dealer 2025, guiding the event with her signature energy, insight, and enthusiasm. 

But we didn’t stop there. 

This year marked the debut of our brand-new Digital Spotlight LIVE Stage, where we hosted exclusive dealer conversations that put real success stories front and center. 

Hearing our partners share how they’re dominating their markets with Dealer Teamwork’s platform was nothing short of inspiring – authentic, unfiltered proof of the MPOP® magic in action.

And if you missed it? Don’t worry. We’ve bottled up all that Vegas energy, the innovation, and the inspiration to bring the best of Digital Dealer straight to you.

TEE’D THE SHOW OFF RIGHT!

FORE the dealers who make it all possible – this one was for you.

The night before the show kicked off, we celebrated the real champions – our dealer partners – with an exclusive night at Swingers, the Crazy Golf Club! From toasting success to trading swings (and maybe a few friendly rivalries), it was the perfect way to tee off Digital Dealer week and honor the partnerships that drive our shared success.

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DIGITAL SPOTLIGHT LIVE STAGE

The next morning, it was game time – and Dealer Teamwork came to play.

Our new booth design turned heads, our Digital Spotlight LIVE Stage took center stage… literally.

Throughout the show, dealers and partners joined us for powerful, no-fluff conversations about growth, innovation, and what it really takes to stay ahead in today’s market. Our lineup of guests brought the Dealer Teamwork story to life in the best way possible – straight from the people living it every day. 

We kicked things off with Rae Selvey of Epsilon, who joined Sean Stapleton for a dynamic conversation about partnerships that power ROI – exploring how collaboration, data, and innovation combine to help dealers outperform expectations.

Next, Ashley McArthur, of Long McArthur Ford, sat down with Anissa Collins, a Women of the Wheel honoree, for “Journey to the Top” – a deep dive into the strategy and mindset behind maintaining their position as the #1 Ford Dealer in the state. Their discussion highlighted how consistency, a strong culture, and community connection – supported by Dealer Teamwork’s platform – continue to shape their success story.

And to keep the momentum going, we handed the mic to the next generation. 

Bailee Utter from Bill Utter Ford and Olivia Stapleton took the stage for a no-filter, Gen Z-style conversation about the future of automotive, best practices for staying relevant, and what it really takes to connect with today’s customers in an ever-evolving digital space.

And of course, we had to hand the mic to the Hackathon Hero himself, Brent Wees, as he teamed up with Eric Miltsch. Together, the unstoppable duo proved that while AI might be getting smarter, it’s still got nothing on them. In true tech-meets-comedy fashion, they delivered a session packed with laughs, insights, and plenty of “did AI write this?” moments while diving into automation, innovation, and the future of digital marketing.

We couldn’t wrap up without giving a huge shoutout to Tim Bartz (aka The FordVideoCarGuy) of Long McArthur Ford, who recorded his hit podcast LIVE from our booth! It was an awesome opportunity to swap insights, talk shop, and connect with his dedicated audience. As the #1 Ford dealer in Kansas, Tim’s team keeps setting the standard – and we’re honored to help them stay at the top.

Listen to the full episode HERE!

THE HACK WAS BACK! 

The AI Hackathon was sold out this year – and once again, Eric Miltsch, Dealer Teamwork’s Co-Founder and VP of Search, stepped up as an unstoppable captain. As a 2023 champion and recognized AI innovator, Eric thrives in this environment – blending creativity, strategy, and hands-on problem solving like no one else. This is his arena, and it showed.

The event once again proved why it’s a fan favorite. No sales pitches, just smart people solving real challenges that help dealers level up. Major kudos to Brent Wees, who continues to make this event one of the most inspiring, high-energy experiences at Digital Dealer.

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And while Eric’s team gave it their all, we’ve got to give it up to this year’s winners – innovation never sleeps, and the competition keeps getting sharper!  But hey, it’s Vegas! You win some, you learn some, and we’re already doubling down for next time!

‘TEAMWORK’ ISN’T JUST IN OUR NAME

And speaking of Eric… talk about grace under pressure! 

When something came up just five minutes before Sean was set to take the stage, Eric didn’t hesitate. No notice, no prep – he grabbed the mic and delivered like he’d been rehearsing all week. That’s the magic of this team. We trust each other and show up when it counts – fearless, flexible, and fully in sync. 

At Dealer Teamwork, teamwork isn’t just in our name – it’s in everything we do.

And HEY… SHIFT HAPPENS! 

When Olivia Stapleton took the Keynote Stage, the energy was electric. Her session, “Shift Happens: Navigating Gen Z’s New Road to the Dealership,” drew a packed house and rave reviews for its passion, insight, and no-fluff honesty.

Olivia spoke from the heart about bridging the generational gap and helping dealers connect with the next wave of car buyers – a mission that sits at the core of Dealer Teamwork’s DNA. Every insight she shared echoed what we champion every day: adapting, innovating, and leading the future of digital retailing.

The takeaway was simple – shift happens.

And with Dealer Teamwork, dealers aren’t just ready for it, they’re already in the lead. 

WHAT’S NEXT? 

At the Digital Dealer Conference & Expo, we didn’t just demonstrate our innovation – we proved it, showing exactly how Dealer Teamwork’s solutions drive real results and measurable success for dealers nationwide. AND… we’re just getting started.

As we continue to grow and help our dealer partners win, our mission remains clear – to prove why more #1 dealers choose Dealer Teamwork.

With our latest advancements – Total Search™, Precision Spending, and our patented MPOP® technology – we’re continuing to redefine what’s possible in automotive marketing.

• MORE OEM PARTNERSHIPS COMING SOON: We’re proud to be a provider for every major OEM in the industry – and we’re not done yet. Stay tuned for exciting new additions that will continue to elevate the Dealer Teamwork platform and dealer success.
• PREMIUM OTT/CTV & DYNAMIC CREATIVE SOLUTIONS: Learn how these advanced tools are driving smarter campaigns, stronger engagement, and record-breaking results for dealerships nationwide. And how they can help your dealership too! 
• GAME CHANGING ADVERTISING SOLUTIONS: Built on our patented foundational automation and dynamic content, you’ll have to see it to believe just how powerful and profitable your digital marketing can be.

A HUGE THANK YOU to the entire Digital Dealer team, the dealers, and every partner who helped make this year’s show such a success. Your energy, curiosity, and passion for innovation inspire us to keep raising the bar. And to our incredible Dealer Teamwork team – none of this happens without you. Your hard work, creativity, and commitment to helping dealers win are what make all the difference.

We’re excited to show you what we’re building next and hope to see you at NADA in Las Vegas, February 3–6, 2026!

Can’t wait? 

Contact us today for a sneak peek at what’s coming.

We’re BUILT FOR THAT!