New month. New rules. As Google’s June 2025 Core Update rolls out globally, “Search has changed again. The margin for error is thinner.” said Eric Miltsch, Co-Founder & VP of Search, Dealer Teamwork. We sat down with him to break down what automotive dealers need to know when making their next SEO moves.
Google included a search algorithm upgrade called MUVERA. More than just another update, it’s a line in the sand. It marks a shift towards smarter, more context-aware search. Dealers clinging to outdated SEO tactics like page title tweaks and spammy blog posts are being left behind.
The good news? Dealer Teamwork clients are already ahead of this change. In fact, we’ve been ready for this moment for nearly a decade.
WHAT IS GOOGLE’S MUVERA ALGORITHM?
Muvera stands for Multi-Vector Retrieval via Fixed Dimensional Encodings. Yes, it sounds like something out of a computer science textbook, but what it really means is that Google now evaluates pages based on contextual depth, freshness, location relevance, and user value in ways that simple keywords can’t match.
Muvera prioritizes:
✅ Fresh, real-time content
✅ Location-aware relevance
✅ Transactional depth and intent accuracy
✅ Mobile-friendly, helpful page experiences
✅ Topical comprehensiveness,not fluff
Eric summed this up for us: “That means, if your pages aren’t actively useful, meaning real vehicle offers, real service details, real answers based on intent, then your visibility will fade.
YOU CAN’T WIN TODAY’S SEO GAME PLAYING BY 2015 RULES
Eric put it perfectly: if you’re still “quarterbacking SEO on Monday mornings” with basic audits and meaningless blog posts, you’re playing checkers in a chess match.
Here’s what no longer works:
🚫 Only updating metadata
🚫 Thin, generic blog content
🚫 Endless audits full of unprioritized “errors”
🚫 Focusing on keyword rankings over actual results
WHAT WINNING DEALERS ARE DOING INSTEAD
With Muvera now live, Total Search™ Optimization (TSO) is the new standard. And it’s been Dealer Teamwork’s standard since day one. We connect paid and organic strategies through real-time data and dynamic experiences that help dealers sell and service more vehicles.
Here’s how:
Dynamic Landing Pages That Convert
Every vehicle and offer on your site should be live, local, and up-to-date, and Dealer Teamwork’s patented MPOP® system with Dynamic Landing Pages ensures exactly that. We push real vehicle offers, real service specials, and real answers directly to your pages, aligned with actual search intent.
Localized Targeting Built on Real Market Data
Muvera rewards local intent. We create location-specific landing experiences that speak your customers’ language, based on how people in your exact market search. Premium Local SEO connects your dealership with more ready-to-buy shoppers and gives your store a clear competitive edge.
Technical SEO That Works in the Background
Speed. Indexation. Structured data. Mobile UX. Our platform quietly handles the technical details that let your content shine in Google’s new evaluation models.
Transparent, Value-Driven Reporting
Forget vanity metrics. We provide reporting that ties directly to business results and ROI. While we always start with a comprehensive digital audit to establish a baseline and re-evaluate regularly to maintain the highest performance levels and continue to move the goal post for upward momentum, our team interprets and acts on data with you, not just sends you a 60-page PDF of “findings.”
P.S. Curious where you currently stand? Connect with an actual person to check the health of your online presence, we’ll deliver a personalized consultation and custom approach.
Proactive Support from People Who Know How to Win
We’re not here to “do SEO.” We’re here to help you outperform your market. Dealer Teamwork’s support team includes search experts who’ve spent years driving results at scale in the automotive space, not just reading SEO blogs.
THE GAME HAS CHANGED. LUCKY FOR YOU, WE HAVEN’T
Dealer Teamwork has been building for this future from the start. Muvera validates the foundational principles we’ve championed all along:
- Real-time, dynamic content
- Customer-centric digital experiences
- A fusion of paid + organic strategies
- SEO as a performance-driving discipline, not a checkbox
As Eric said, “It’s not magic. It’s not tricks. It’s about consistently doing the right things with the right team, tools, and technology.”
If you’re already with Dealer Teamwork, you’re positioned to win.
If you’re not? Well…
Now Is the Time to Call Dealer Teamwork.
833.201.2253 or Schedule a Walk Through HERE.
Let’s get your dealership performing the way modern search demands.
To learn more about MUVERA, head over to Google Research and read “MUVERA: Making multi-vector retrieval as fast as single-vector search”
