digital marketing Archives

Tag: digital marketing

What is DNI and How Can it Impact Dealership Analytics?

by Eric Miltsch
Jul 05, 2018
2

Dynamic Number Insertion, or DNI, is more than just a group of fancy buzzwords that marketers throw around, it’s actually a very valuable tool that can be used in a variety of different digital marketing channels and provide valuable insights into where phone calls are coming from on your website. What Is DNI? Dynamic Number […]

How To Add Videos To Your MPOP® Offers

by DT Marketing
Feb 22, 2018
0

Did you know that you can add videos to your MPOP® vehicle and service offers? Adding videos is one of the most straightforward features to use within the platform, and it can also be one of the most influential elements you add to your campaigns. MPOP® users get the added benefit of further placement […]

MPOP® Inspired Window Merchandising

by Eric Miltsch
Feb 20, 2018
0

Dealers work so hard to drive the customer to their website and even harder to get them in the showroom and ultimately out on the lot. Unfortunately, there can be a disconnect between the information found online and what they see on the vehicles. Check out this excellent merchandising example from ChevyLand. They’re using the MPOP®’s transactional […]

How To Send Your PPC Ads To the Top of the Search Results Page

by Eric Miltsch
Jan 04, 2018
0

So, you’re trying to drive traffic to your website using Text Ads? Sounds like a fantastic idea, optimizing your website with SEO and SEM in mind is practically a must in 2018. When evaluating your website’s SEO, there are a few things you’ll want to keep in mind… What is missing from most text ads […]

How To Turn on Cruise Control - Dealer Teamwork

How to Turn on Cruise Control in the MPOP®

by Eric Miltsch
Oct 03, 2017
0

Cruise Control has arrived, and you can now auto-populate offers to your website! When you have Cruise Control turned on, it will publish offers when you do not have an offer listed for a model you sell. This is a game changer because as vehicles are sold, the MPOP® will automatically generate a replacement offer […]

4 Ways To Increase Your Blog's Conversions - Dealer Teamwork

4 Ways to Increase Your Website Conversions

by Eric Miltsch
Jul 05, 2017
0

Your dealership is missing valuable conversion opportunities. It’s time to understand why this is happening and get it fixed. We’re going to help you break down the four items on your website you need to increase your website conversions. 1. Unique Page Titles The first step to earning more conversions on your website is […]

Sean Stapleton - Dealer Teamwork at Internet Battle Plan

Sean Stapleton Presenting At Internet Battle Plan XXII

by Eric Miltsch
Jun 29, 2017
0

“Teach at the Beach II” – Internet Battle Plan XXII is right around the corner on August 8-9, 2017 in Clearwater, FL. Jim Zeigler has one of the most consistently sought-after educational events in the industry. This conference delivers every aspect of Internet Sales and Technology Marketing Techniques, Tools and Strategies for Automobile Dealerships. Sean Stapleton, CEO & Co-founder of […]

Top 10 Marketing Problems - Dealer Teamwork

10 Marketing Problems Car Dealers Struggle With Every Month

by Eric Miltsch
Jun 13, 2017
0

Note: For a more updated article on this subject, check out: 8 Marketing Challenges Dealerships Face Every Month The retail automotive industry is in the early stages of another significant shift – providing the transactional data shoppers need to make a buying decision. Large-scale customer shopping platforms such as TrueCar are a leading indicator […]

Dealer Teamwork Receives US Patent for Automotive Digital Marketing Technology

by Eric Miltsch
May 31, 2017
0

New patent provides valuable intellectual property protection Dealer Teamwork, a digital marketing pioneer, and automotive industry leader announced this week that it had received a United States Patent for its Merchandising, Personalization, and Optimization Platform technology that enables contextual marketing campaigns. Dealer Teamwork’s MPOP® is a method of creating, distributing, and publishing highly relevant digital […]

Dealer Poll: Top 5 Dealer Vehicle Offer Marketing Processes – Part 1

by Eric Miltsch
Mar 04, 2017
0

During Sean Stapleton’s recent DealerOn Webinar, “Top 5 Steps To Creating Your Biggest Competitive Advantage”, he asked the large dealer audience to describe their current process for marketing their vehicles and their current offers. These are eye-opening statistics. Let’s break each one down. 1. 36% of the dealers said they take the OEM offers, create […]

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.