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Total Search - Maximize Visibility_Blog

Total Search: Maximizing Visibility and Delivering Helpful Content

In today’s digital age, search engines have become the go-to for almost everyone. This is especially true when it comes to finding answers to our queries. Even so; however, customers often don’t always know exactly what they are looking for. This is where Total Search™ has stepped in and created an approach that is designed […]

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SEO Investment - Is t Worth It?

Is SEO (really) Worth the Investment? These 10 Benefits Say “YES”

When I first entered the automotive industry, businesses relied heavily on traditional advertising to promote themselves. This included using expensive methods like radio, TV, billboards, and direct mail to reach potential customers. The goal of this ‘hope and spray’ marketing was to attract customers with a mass marketing message and then sit back in anticipation […]

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high-level diagram showing how manual bidding on Google can allow you to miss opportunities in the ad auction if your bid is too low

Is CPC still important?

In this week’s Thought Starter video, we break down CPC and how marketing automation changes the way you should look at this metric. Check out the video here. Video Transcript Hi, I’m Kayla from Dealer Teamwork bringing you a Thought Starter for the week. Today let’s address an important question is cost per click, CPC […]

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Google My Business Finally Added This Key Reporting Feature

I’ve been waiting for the next round of updates to the Google My Business (GMB) platform and some of them are starting to make their way to the surface. One such feature involves an improvement to GMB’s Insights reporting. Until now, GMB Insights reporting didn’t allow users to: View data beyond a 90-day window See […]

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person with a megaphone saying ICMYI (in case you missed it)

5 Must-Use Dealer Teamwork Solutions—ICYMI

ICYMI? In case you missed it, as the “kids” say. Staying up to date with everything vendors have to offer is likely not something you think about regularly. That’s why we compiled this list of 5 Dealer Teamwork solutions you may have missed that are important to consider. These solutions help dealers gain a competitive […]

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8 Reasons Dealer Marketing Campaigns Fail

Feeling frustrated with your marketing campaigns? We hear you. The world of automotive digital marketing can be a twisted trail with gnarled roots jutting out of the ground waiting to trip you up at any moment. Dealer Teamwork is here to help you navigate the trail and shine light on those dangerous trip-ups so you […]

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Why Microsoft Advertising Should Be in Your Marketing Strategy - Dealer Teamwork

Why Microsoft Advertising Should Be In Your Dealer’s Marketing Strategy

Microsoft Advertising can be a secret ingredient in your dealer’s marketing strategy when used with Google Ads. When your dealer advertises on multiple channels, you’re able to balance out the strengths and weaknesses of single marketing channels while reaching additional customers in more places. Here are the unique advantages that Microsoft Advertising holds over Google […]

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Google My Business Optimization Blog OG Image - Dealer Teamwork

Top 10 Ways Dealerships Can Optimize Google My Business Profiles To Drive Website Traffic

Google My Business is a critical tool for dealerships that helps inform and attract potential automotive shoppers to your website. Your Google My Business listing is a free service that contains essential information about your business at a glance. This includes information like store hours, directions, customer reviews, services and more. More importantly, Google My […]

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9 Ways to Lower Your Digital Ad Costs - Dealer Teamwork

9 Ways to Lower Your Dealership’s Digital Ad Costs

If your dealership struggles to keep your digital ad costs costs down, this article is for you. Use the following tips and best practices to organize your Google Analytics account better, eliminate wasted digital ad spend and create better ads that target in-market vehicle shoppers. 1. Set-up Conversion Tracking When setting up conversion tracking on […]

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7 Google Best Practices for Creating Successful Ads

Determining the recipe for success for your Google Ads campaigns can be a challenge if you don’t have the right tools or knowledge at your disposal. Everyone seems to have their own set of best practices or tricks to game the system. However, at Dealer Teamwork, we believe learning directly from the source (in this […]

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