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Tag: sem

high-level diagram showing how manual bidding on Google can allow you to miss opportunities in the ad auction if your bid is too low

Is CPC still important?

In this week’s Thought Starter video, we break down CPC and how marketing automation changes the way you should look at this metric. Check out the video here. Video Transcript Hi, I’m Kayla from Dealer Teamwork bringing you a Thought Starter for the week. Today let’s address an important question is cost per click, CPC […]

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person with a megaphone saying ICMYI (in case you missed it)

5 Must-Use Dealer Teamwork Solutions—ICYMI

ICYMI? In case you missed it, as the “kids” say. Staying up to date with everything vendors have to offer is likely not something you think about regularly. That’s why we compiled this list of 5 Dealer Teamwork solutions you may have missed that are important to consider. These solutions help dealers gain a competitive […]

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8 Reasons Dealer Marketing Campaigns Fail

Feeling frustrated with your marketing campaigns? We hear you. The world of automotive digital marketing can be a twisted trail with gnarled roots jutting out of the ground waiting to trip you up at any moment. Dealer Teamwork is here to help you navigate the trail and shine light on those dangerous trip-ups so you […]

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Why Microsoft Advertising Should Be in Your Marketing Strategy - Dealer Teamwork

Why Microsoft Advertising Should Be In Your Dealer’s Marketing Strategy

Microsoft Advertising can be a secret ingredient in your dealer’s marketing strategy when used with Google Ads. When your dealer advertises on multiple channels, you’re able to balance out the strengths and weaknesses of single marketing channels while reaching additional customers in more places. Here are the unique advantages that Microsoft Advertising holds over Google […]

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Google My Business Optimization Blog OG Image - Dealer Teamwork

Top 10 Ways Dealerships Can Optimize Google My Business Profiles To Drive Website Traffic

Google My Business is a critical tool for dealerships that helps inform and attract potential automotive shoppers to your website. Your Google My Business listing is a free service that contains essential information about your business at a glance. This includes information like store hours, directions, customer reviews, services and more. More importantly, Google My […]

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9 Ways to Lower Your Digital Ad Costs - Dealer Teamwork

9 Ways to Lower Your Dealership’s Digital Ad Costs

If your dealership struggles to keep your digital ad costs costs down, this article is for you. Use the following tips and best practices to organize your Google Analytics account better, eliminate wasted digital ad spend and create better ads that target in-market vehicle shoppers. 1. Set-up Conversion Tracking When setting up conversion tracking on […]

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7 Google Best Practices for Creating Successful Ads

Determining the recipe for success for your Google Ads campaigns can be a challenge if you don’t have the right tools or knowledge at your disposal. Everyone seems to have their own set of best practices or tricks to game the system. However, at Dealer Teamwork, we believe learning directly from the source (in this […]

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Setting Your 2019 Automotive Digital Marketing Strategy Up for Success

This is it! 2019 is almost here.  It’s time to clear your lot and get digitally organized. 2018 is quickly coming to a close, and year-end is in full effect.  You’re running around like a maniac, trying to get old units off the lot to make room for the new inventory.  Marketing messages flash before […]

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Reporting Blogs - Dealer Teamwork

How to Find Meaningful Information In Google Data Studio

Usually lack of reporting is not because of intentional negligence but usually comes from lack of time or lack of understanding.  For both situations, the solution is simple – simplify and consolidate your reporting.  However, in practice, this solution isn’t always easy to achieve.  Luckily there are tools and partners out there to help you […]

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How to Generate Your Own Leads

Have you ever asked yourself, are my providers providing?  Today, many car dealers want to know the first step to generating their own leads.  To begin, dealerships need to audit their current tools and suppliers to ensure they are maximizing their indexing capabilities.  The next logical question to ask is, how do you measure the […]

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