In today’s digital age, search engines have become the go-to for almost everyone. This is especially true when it comes to finding answers to our queries. Even so; however, customers often don’t always know exactly what they are looking for. This is where Total Search™ has stepped in and created an approach that is designed to help solve problems and answer questions.
Search engine results do two things:
- Help you answer a question.
- Help you solve a problem.
One way to accomplish the above and maximize your visibility is with helpful content. In fact, its crucial. Why? Because Google’s search algorithm is focused on delivering just that… helpful content.
BENEFITS OF TOTAL SEARCH
One of the biggest benefits of Total Search is that it allows businesses to reach customers at the exact moment they are searching for products or services online. Search engines like Google offer paid search ads that appear at the top of the search results page based on the keywords a user searches. By targeting these keywords, businesses can ensure that their ads are seen by people who are actively looking for what they offer.
Keeping that in mind, that is also how you should approach the way to improve a website.
In fact, Google’s search algorithm recently updated to what is called The Helpful Content Update. If they’re calling the helpful content update, our job is very simple; we need to give them helpful content!
Dealer Teamwork’s Total Search will help you give Google:
- Helpful content
- A way to find your helpful content.
If Google can’t find it, they can’t show it to the people who are looking for it.
Another benefit of Total Search digital advertising is that it can be highly targeted. This means that businesses can choose specific demographics, interests, and behaviors to target with their ads. By targeting only the most relevant audiences, businesses can maximize their advertising budgets and increase the chances of conversion.
MORE THAN MEETS THE EYE
Another misconception of search optimization or search marketing is that paid organic doesn’t take into consideration where the content could potentially be seen or where it should be seen. Businesses think they’ll show up in Google, but they don’t break it down in terms of how they will be shown.
That’s a big step to understanding the concept of how Total Search fits in. From a sales and marketing perspective, Dealer Teamwork can maximize the visibility of search results and the type of results shown.
GET FOUND!
Overall, Total Search is an effective way for businesses to reach their target audience and achieve their marketing goals. With its ability to generate leads, increase website traffic, and improve brand awareness, it is a valuable tool for any business looking to grow its online presence.
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