The holiday season is a time for joy, reflection, and maximizing your dealership’s digital marketing strategy! This year, we’re refreshing our festive tradition to drive automotive success with The 12 Days of Digital Marketing Christmas for 2025. Each day, we’ll unwrap a new “gift” of proven marketing solutions designed to boost engagement, streamline operations, and accelerate sales—in this year and beyond.
So, tune up your holiday spirit and get ready to sing along, as these tips are sure to hit all the right notes for success!
🎁 On the 1st Day of Digital Marketing Christmas, Dealer Teamwork gave to me:
A Fully Optimized Website
Your website is the foundation of your digital strategy. Ensure it’s fast, mobile-friendly, optimized for search, and loaded with helpful and valuable content that converts visitors into leads. An optimized website isn’t just a gift for your shoppers—it’s your most powerful marketing tool.
Valuable Statistic: When done right, customers will convert at higher rates on an optimized website. Optimization makes it easier for customers to do what they need to do when they land there! For example, some companies report a whopping 2% increase in conversions for every 1-second improvement in load time!
Not sure if your website is fully optimized? We’d love present you with the gift of a website audit. You’ll receive a full report across 5 essential areas to help identify and improve performance – all wrapped up in a nice little bow.
🎁🎁 On the 2nd Day of Digital Marketing Christmas, Dealer Teamwork gave to me:
Two Analytics Tools
Dealer Teamwork’s Precision Spending™ Dashboard helps monitor daily ad spend and identify trends, ensuring every dollar drives value. Pair it with the Total Search™ Dashboard to analyze organic and paid search performance side-by-side, uncovering opportunities for better optimization and synergy between campaigns. Leverage these tools to make smarter, data-driven decisions that maximize impact.
Valuable Statistic: Companies integrating paid and organic search efforts see a 32% improvement in campaign efficiency and performance. (Source: Search Engine Journal).
🎁🎁🎁 On the 3rd Day of Digital Marketing Christmas, Dealer Teamwork gave to me:
Three GBP Posts & Photos
Keep your Google Business Profile (GBP) fresh with timely posts and photos. Highlight holiday hours, special promotions, or community events. Active GBP management can improve visibility and engage local shoppers. Plus, customers love to see photos of your dealership, especially other happy customers and their new rides!
Valuable Statistic: Listings with photos receive 42% more requests for directions and 35% more click-throughs to websites. (Source: Google)
🎁🎁🎁🎁 On the 4th Day of Digital Marketing Christmas, Dealer Teamwork gave to me:
Four Model Campaigns
Target top-performing models with strategic campaigns across PPC, Organic, and social media. Merchandise and market your vehicle offers in the best way possible via Dealer Teamwork’s patented marketing platform. This season and beyond, your inventory is the ultimate gift to attract buyers to your dealership—but only when it’s showcased with accurate, up-to-date offers that resonate with shoppers!
Valuable Statistic: Average new vehicle prices are expected to fall by 6–8% through the end of 2025 as OEMs continue to increase the amount of new car incentives. (Source: S&P Global)
🎁🎁🎁🎁🎁 On the 5th Day of Digital Marketing Christmas, Dealer Teamwork gave to me:
Five Golden Reviews
Positive reviews are digital gold! Encourage satisfied customers to share their experiences on platforms like Google, Facebook, or DealerRater. These testimonials enhance your dealership’s credibility and significantly influence potential buyers’ decisions. Ensure you respond to all reviews within 24 hours, addressing customers by name and mentioning your dealership’s name, location, and the specific make and model of their vehicle. This personalized approach not only fosters stronger customer relationships but also boosts your online relevance—something Google rewards!
Valuable Statistic: 97% of shoppers say reviews influence their buying decisions, and 52% wouldn’t buy from a business with less than four stars. (Source: BrightLocal)
🎁🎁🎁🎁🎁🎁 On the 6th Day of Digital Marketing Christmas, Dealer Teamwork gave to me:
Six New Landing Pages
Create personalized landing pages for your holiday offers, financing options, and specific models to enhance user experience. Dealer Teamwork’s dynamic landing pages provide high-quality, tailored content based on specific interests—whether it’s a car model, special, or service coupons.
Optimized landing pages boost both SEO and paid search performance by improving ad relevance and keyword ranking, leading to better quality scores and increased conversion rates.
Valuable Statistic: Businesses with between 31 and 40 landing pages receive seven times more leads than those with only one to five landing pages. (Source: Hubspot)
🎁🎁🎁🎁🎁🎁🎁 On the 7th Day of Digital Marketing Christmas, Dealer Teamwork gave to me:
Seven MPOP® Specials
Every vehicle at your dealership deserves attention, and clearly showcasing lease prices, finance offers, and purchase prices is essential to building trust with your customers. By answering the common question, “What’s my payment going to be?” you not only attract more visitors to your website but also drive foot traffic to your dealership.
Tip: Use Dealer Teamwork’s Marketing Personalization & Optimization Platform (MPOP) to easily display accurate, dynamic pricing, including seasonal offers and holiday incentives. This ensures your online shoppers always see real-time, relevant pricing that drives them to visit in person.
Valuable Statistic: 63% of shoppers say being able to compare current offers and payments online influences their dealership choice. (Source: Cox Automotive)
🎁🎁🎁🎁🎁🎁🎁🎁 On the 8th Day of Digital Marketing Christmas, Dealer Teamwork gave to me:
Eight Call Extensions
Call extensions in Vehicle Listing Ads (VLAs) are a powerful tool for driving click-to-call engagement and increasing relevant conversions directly from your ads. By adding a call extension, your dealership can display a clickable phone number alongside your VLA, making it easier for potential customers to connect with your team instantly.
Valuable Statistic: Ads with call extensions can increase engagement rates by up to 20%, and mobile users are 70% more likely to call a business directly from an ad. Make it easier for shoppers to take immediate action by adding call extensions to your VLAs.
🎁🎁🎁🎁🎁🎁🎁🎁🎁 On the 9th Day of Digital Marketing Christmas, Dealer Teamwork gave to me:
Nine Keywords Ranking
Optimize your SEO strategy by targeting competitive, high-intent keywords that align with your customers’ search intent. Focusing on terms like “Ford lease deals near me” and “Chevy Silverado for sale” is essential for ranking well in your local market. These keywords drive high-quality, local traffic to your dealership, with organic visitors engaging more, spending more time on your site, and converting at higher rates.
Did you know? On average, the top organic search result gets 19 times more clicks than the top paid search result. The number one organic result receives 39.8% of all clicks.
Valuable Statistic: Keywords with search intent (like “near me” and “for sale”) can increase conversion rates by 60% (Source: Search Engine Journal)
🎁🎁🎁🎁🎁🎁🎁🎁🎁🎁 On the 10th Day of Digital Marketing Christmas, Dealer Teamwork gave to me:
Ten New OEM Incentives/Offers
Highlighting OEM incentives and holiday rebates across your website, email campaigns, and ads is key to attracting budget-conscious buyers. Dealer Teamwork’s MPOP® platform simplifies this by instantly updating rebates and incentives, ensuring your inventory is always live and accurate. What takes others days, MPOP® does in seconds, automatically updating your entire inventory across ads, websites, dynamic landing pages, and social media with just one click. Plus, every update is OEM-compliant, ensuring your ads are accurate and up-to-date.
Valuable Statistic: Retargeted ads are 76% more likely to be clicked than standard display ads. Source: HubSpot)
🎁🎁🎁🎁🎁🎁🎁🎁🎁🎁🎁 On the 11th Day of Digital Marketing Christmas, Dealer Teamwork gave to me:
Eleven Shoppers Clicking
Do you own your backyard? How do you rank vs your competition within your local market? If you don’t know the answers to these basic questions, then Dealer Teamwork’s Local Heat Map Rank tracker is a must-have resource for your dealership.
Valuable Statistic: 88% of consumers who conduct a local search on their smartphone visit or call a store within a day. So, make your GBP even more helpful and valuable for shoppers so they engage and convert. (Source: HubSpot)
🎁🎁🎁🎁🎁🎁🎁🎁🎁🎁🎁🎁 On the 12th Day of Digital Marketing Christmas, Dealer Teamwork gave to me:
Twelve Optimized Budgets
Ensure your ad spend is always aligned and in sync with your goals. With Dealer Teamwork’s Precision Spending™ Dashboard, you can monitor daily ad spend, identify trends, and adjust budgets for campaigns showing strong performance, while pausing underperforming ones.
This data-driven approach maximizes your ROI during high-traffic seasons, ensuring every dollar is driving value and helping you reach your sales targets more effectively. Whether it’s allocating more funds to top-performing ads or scaling back on those with lower engagement, precision spending helps you optimize your budget and stay ahead of the competition.
Remember: you don’t get the same number of clicks every day, so why should you be spending the same amount of your budget every day?
Valuable Statistic: Businesses that adjust budgets dynamically during holidays see up to a 30% increase in conversions. (Source: WordStream)
Review Your Holiday Marketing Checklist
The holiday season presents an incredible opportunity for automotive dealers to stand out and connect with customers in meaningful ways. By following this 12-step plan, you’ll be well-equipped to create a strong digital marketing foundation that drives results and brings joy to shoppers. Let’s make this holiday season one to remember, filled with conversions, satisfied customers, and a powerful finish to the year!
Skip Santa! Let’s get started on checking your list twice NOW with a free, no obligation (we promise) full digital marketing audit. Check the health of your directory listings and learn what’s needed to improve your visibility in your current digital marketing strategy.
Thank You!
At Dealer Teamwork, we want to express our deepest gratitude to our clients, families, and friends for their continued support. Your trust has been one of our greatest gifts.
As the busy season approaches, we recommend amplifying your digital marketing efforts. Whether it’s through quick-loading website pages, engaging live chat features, or perfectly crafted landing pages, each step you take strengthens the bond with your customers and drives your business forward.
If you’re looking for a little extra holiday magic for your marketing, Dealer Teamwork is here to help. We’re always just a call or click away, ready to ensure your holiday season is not only joyful but also successful.
From our Dealer Teamwork family to yours, we wish you a season filled with happiness, health, and prosperity. Here’s to a bright future ahead in the digital world!
Merry Christmas and Happy Holidays from Dealer Teamwork! 🎄
