🎄 Jingle Bells, Jingle Bells, Marketing All The Way! 🎄

Welcome to the festive season of holiday marketing! As the lights twinkle and the new year approaches, it’s the perfect time to sprinkle holiday cheer into your automotive digital marketing strategies. In the spirit of the season, we’ve decked the halls with Dealer Teamwork’s tribute, the ’12 Days of Digital Marketing Christmas’!

We included all your favorites, such as traffic acquisition, search marketing, and of course the magic of MPOP specials; unwrap each day to discover a gift of invaluable tips and statistics designed to drive your dealership’s success into the new year.

1st Day of Digital Marketing Christmas: “A Fully Optimized Website”

A well-optimized website is crucial for any dealership, A healthier site improves visibility, user experience, and conversion opportunities.

1. Better Search Engine Ranking: Your dealership will show up higher when people search for things you offer, making it easier for them to find you. Car shoppers can’t buy what they don’t find.
2. Great User Experience: Your website will be easier to use, which means people will engage and stay longer.
3. More Quality Visitors: Because your website is easy to find and nice to use, more people can find exactly what they searched for online.
4. Trust: A more visible website in search results helps your brand and builds valuable trust.
5. Staying Ahead of Competitors: An optimized website builds the market advantage vs your competitors’; crush your competition with more digital real estate so people are more likely to choose your dealership over others.
6. Useful Insights: You’ll better understand what your visitors are doing, what’s more popular, and especially what they don’t like, helping you make smarter business decisions.
7. Be Found Locally: Own your own backyard and build your local presence to attract, engage, and convert the right shoppers more often.

• Tip: Give car shoppers a great user experience in a mobile-friendly website, and on-page SEO elements like helpful, relevant content, proper meta tags, and internal links.
• Statistic: 93% of online experiences begin with a search engine, emphasizing the crucial role of Automotive SEO in digital marketing (Source: Search Engine Journal).

2nd Day of Digital Marketing Christmas: “Two Google Analytics Tools”

• Tip: Google Analytics (GA4) to track website performance and customer behavior, and the importance of leveraging this data for marketing decisions.
• Tip: Additionally, incorporate the use of Google Search Console to monitor and maintain your site’s presence in Google Search results. Understanding how Google views your site, analyzing your search traffic, and optimizing your ranking are crucial components of effective digital marketing.
• Statistic: Over 50% of all websites use Google Analytics, highlighting its importance in understanding web traffic and user behavior (Source: W3Techs).

3rd Day of Digital Marketing Christmas: “Three PMax Campaigns”

• Tip: Using Performance Max campaigns in Google Ads helps you reach more customers across Google’s largest inventories using a single campaign. Drive online clicks, generate leads, and increase in-store visit opportunities by maximizing at least three of the campaign types available within PMax. Five campaign types are available: Search, Display, Shopping, Video, Gmail, and Discovery. All you’ll need are four types of campaign asserts to run each of them: Images, Texts, Videos, and Ad extensions
• Statistic: Advertisers using Google Performance Max campaigns have seen an average increase of 13% in total incremental conversions (Source: Google Ads Blog).

4th Day of Digital Marketing Christmas: “Four Social Media Platforms”

• Tip: Maintain your dealership’s strong social media presence across platforms like Facebook, Instagram, LinkedIn, and Twitter to engage with more audiences and boost brand visibility.
• Statistic: Social media platforms influence the buying decisions of 71% of consumers, particularly through reviews and recommendations (Source: Oberlo).

5th Day of Digital Marketing Christmas: “Five Golden Reviews”

Google reviews are incredibly important for your dealership’s credibility and organic search results. When customers leave reviews, they often use specific keywords related to their experience, such as the car’s make and model, the quality of service, or the sales process. These keywords help boost your visibility in search results, making it easier for potential customers to find you when they search for similar cars or services.

Responding to customer reviews is just as important. Mention items such as your dealership’s name, your city and state, and the year, make, and model of the car purchased. It shows excellent customer service and reinforces those important keywords in your Google Business Profile.

• Tip: Keep getting those customer reviews. And respond to all of them. They can make an impact on your local SEO and credibility. Plus, you can even edit and update your older reviews too.
• Statistic: The best dealerships average more than 40 new reviews per month, and the average new car dealership in the US has a Google star rating of 4.4. (Source: Google).

6th Day of Digital Marketing Christmas: “Six Emails Sending”

We all know the tremendous value of email for automotive dealerships, yet it still gets overlooked. Keep your prospects informed and engaged with your latest lease and finance offers and service coupons on a more personal level. Tailor your messages to specific segments of your CRM. Send personalized recommendations based on the make and model. Usev\ emails segmented for service offer seasonality and vehicle mileage. Email marketing is cost-effective and one of the most efficient marketing channels. Build your relationships, drive more sales opportunities, and track all the activity with the proper tracking tags too.

• Tip: Share your newest offers using the most current offers built within the MPOP.
• Statistic: Email marketing has an average ROI of $42 for every $1 spent, making it one of the most effective marketing channels (Source: DMA).

7th Day of Digital Marketing Christmas: “Seven MPOP Specials”

Every vehicle is special because you need to sell it! Having the exact lease prices finance offers, and purchase prices clearly shown for all the cars at your dealership is truly important. It also helps customer trust because helps answer one of the most commonly asked questions shoppers have, “What’s my payment going to be?” This brings more people to your website and lets them visit your dealership in person.

• Tip: Merchandising and marketing all vehicle offers, including leases, finance payments, and current pricing via our patented marketing platform. Using a Marketing Personalization & Optimization Platform (MPOP). Helps you give your online shoppers accurate and dynamic pricing with ease. 
• Statistic: Research indicates that 86% of consumers would more likely purchase from car dealerships that provide real-time, accurate pricing on their inventory (Source: Autotrader).

8th Day of Digital Marketing Christmas: “Eight Ads Displaying”

Display advertising is like putting up digital billboards across the internet. Show off your dealership’s cars, deals, and services on potential customers’ websites. These ads are great because they catch people’s attention even when they’re not specifically looking for a car. Keep reminding them that they were thinking about buying a car and you’re there to help..

• Tip: Display advertising helps your dealership reach a wider audience and build brand recognition.
• Statistic: Consumers are 155% more likely to look up brand-specific terms after they’ve been exposed to display ads. (Source: Google).

9th Day of Digital Marketing Christmas: “Nine Keywords Ranking”

Increase your site’s ability to continuously rank for more competitive search topics by improving your content. Learn what your site ranks for and compare that to your local competitors, Once you understand the gaps you can start being more competitive.

1. Search Engines Understand More Than Just Keywords: Search engines no longer look for specific words. They’re able to understand what you’re really looking for. So, when your website talks about a topic in detail, search engines are more likely to show it to people who are looking for information on that topic.
2. Not Just Filling Pages with Keywords: Not too long ago, marketers crammed as many keywords as they could into their pages to appear in search results. But now, doing that can actually make your website less visible. Search engines don’t like it when websites try to trick them with too many keywords.
3. Writing More Useful Content: A recent Google update was named the “Helpful Content Update.” You write more useful and detailed content focusing on an entire topic. Every 30 days 19% of all Google searches have never been seen before. 

• Tip: Focus on the necessity of thorough topic research and achieving high rankings for competitive relevant automotive terms.
• Statistic: Updating and republishing older pages and articles with fresh content, images, and videos can increase organic visibility by as much as 106% (Source: HubSpot).

10th Day of Digital Marketing Christmas: “Ten Pages Loading Fast”

1. Improved User Experience: Fast-loading pages are smoother and more enjoyable for shoppers. Visitors are less likely to get frustrated, which means they’re more likely to stay on your site, browse more pages, and have a positive overall impression of your dealership.
2. Better Search Engine Rankings: Search engines like Google prioritize user experience, and page speed is a key factor in their algorithms. Faster-loading pages are more likely to rank higher in search results. This increased visibility can lead to more traffic to your website, which is essential for attracting potential customers.
3. Higher Conversion Rates: Speed impacts conversion rates. Customers are more likely to complete the key actions that are important, such as filling out contact forms, chatting with your teams, or making calls. Slow-loading pages drive users away from your site. They remember that your site was slow during their last visit and may hesitate to visit again. 

• Tip: Improve your user experience by compressing your images, get rid of scripts that aren’t being used anymore and consider lazy loading pages.
• Statistic: A one-second delay in page load time can lead to a 7% reduction in conversions (Source: Neil Patel).

11th Day of Digital Marketing Christmas: “Eleven Shoppers Chatting”

Having live chat on your website is perceived by visitors that you value their time and business. The key part is executing that perception by delivering great results to the visitor. Chat helps raise the bar.

1. Quick Answers for Visitors: Live chat lets website visitors get answers fast. It’s like having a helpful person ready to chat in real-time, which visitors really appreciate.
2. Boosts Sales: People are more likely to buy something when they can get their questions answered quickly and easily. Live chat helps guide them and gently persuade them to visit the store.
3. Saves Time: Instead of waiting for an email response or being on hold on the phone, live chat gives immediate help. This saves time for both you and your customers.
4. Makes Customers Happy: People like it when they can get help without much hassle. A live chat feature makes your website visitors happy, which can turn them into loyal customers.
5. Understand Customers Better: Live chat lets you better understand their needs and preferences, which can help you improve your services or products.

• Tip: Improve your live chat performance and customer satisfaction by measuring your KPIs closely every week. Prioritize measuring prompt and personalized responses. 
• Statistic: Live chat has the highest consumer satisfaction rate at 92% among all customer service channels (Source: Zendesk).

12th Day of Digital Marketing Christmas: “Twelve Landing Pages”

Personalized User Experience: Dealer Teamwork landing pages provide a tailored experience to visitors based on their specific interests or needs. Landing pages can focus on a specific car model, a used SUV special, or a service-specific coupon to help the experience for someone interested in that model.

Enhanced SEO and Paid Search Performance: Relevant, optimized landing pages are crucial for both organic search engine optimization (SEO) and paid search campaigns. For SEO, they provide focused content that can rank well for specific keywords, attracting more organic traffic. For paid search, they ensure that the content matches the ad copy, which can improve the quality score of your ads and the effectiveness of your campaigns. This relevance improves the performance of your marketing efforts and delivers a consistent message.

• Tip: Emphasize the value and importance of creating optimized, highly relevant landing page content that is helpful and answers specific questions, solving problems for car shoppers. Highlight how well-designed landing pages can enhance user experience and lead to higher conversion rates. Help your local shoppers find the new and used specials they’re looking for – and don’t forget about the service coupons too!
• Statistic: Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15 (Source: HubSpot).

Thank you

Dealer Teamwork wants to extend a heartfelt thank you to all our clients, families, and friends. Your support and trust have been the greatest gifts we could ask for.

This season, as we all enjoy the warmth of family gatherings and the joy of holiday cheer, let’s also remember the opportunities that lie in the digital world. The holidays are a magical time for growth and connection; your digital marketing efforts can shine as bright as the holiday lights.

We encourage everyone to maximize their digital marketing strategies during this bustling time of year. Whether it’s through quick-loading website pages, engaging live chat features, or perfectly crafted landing pages, each step you take strengthens the bond with your customers and drives your business forward.

And remember, if you need a helping hand or some holiday magic for your digital marketing needs, Dealer Teamwork is just a call or click away. We’re here to support you, ensuring your holiday season is not only merry and bright but also successful and prosperous.

From our Dealer Teamwork family to yours, we wish you a happy, healthy, and safe holiday season. Here’s to joy, peace, and incredible success in the digital world!

Happy Holidays!

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