Welcome back to our #NextGenAuto Series!

We’ve already explored how transparency builds trust and how consistency earns loyalty. Now, let’s dive into the third—and arguably most critical—pillar for earning the business of the next generation of car buyers: personalization.

Today’s shoppers, especially Millennials and Gen Z, aren’t just browsing. They’re expecting shopping experiences tailored to them; that reflect who they are, what they need, and when they need it. 

According to McKinsey, 71% of consumers expect personalized interactions, and 76% get frustrated when they don’t receive them. Even more compelling? Brands that personalize effectively can drive 40% more revenue than those that don’t.

These numbers don’t just suggest a shift—they demand one.

“Relevance is the new currency. If your message doesn’t reflect your shopper’s needs, you’ve already lost their attention.” – Olivia Stapleton, Western Canadian Dealer Summit, 2024

Personalization for Today’s Buyer

Personalization has moved from a nice-to-have to a non-negotiable. According to Epsilon, 80% of consumers are more likely to buy when brands deliver personalized experiences.

From the first search to the final test drive, every interaction should feel intentional and tailored. If it doesn’t, you’ve likely already lost them—to a dealership that understands the power of relevance. 

“One-Size-Fits-None” 

Generic marketing doesn’t just miss the mark, it sends shoppers elsewhere. A Salesforce study found that 66% of consumers will abandon a brand if they feel like they’re just another number. If your digital ads, campaigns, or website content don’t reflect a shopper’s intent or preferences, you’re losing their attention, and potentially their business.

And with more choices than ever before, the margin for error? It’s razor thin.

So, How Do Dealers Deliver at Scale—Without Burning Out? That’s where Dealer Teamwork comes in.

Personalization, Powered by Dealer Teamwork

Personalization doesn’t have to mean more work. It just means smarter tools, better data, and intelligent automation. Here’s how we make it happen:

Dynamic Inventory Marketing Based on Real-Time Intent

Dealer Teamwork’s patented MPOP® platform uses real-time data to automatically deliver inventory ads that reflect exactly what your shoppers are searching for. Whether it’s an eco-friendly hybrid or a powerful pickup, your ads will match intent—model for model, offer for offer.

And the best part? Updates happen instantly and automatically. New inventory, updated pricing, new offers—all pushed live across all digital channels, Google, Meta, and more, in real time–down to the penny. 

Intelligent Ad Targeting That Converts

Dealer Teamwork doesn’t just automate advertising—we orchestrate it.

Our platform leverages real-time behavioral data, search intent signals, and predictive audience targeting to ensure every ad reaches the right shopper at exactly the right moment. Whether it’s a lease special, model offer, or inventory push, every ad feels relevant—because it is.

It’s not just smart. It’s strategic. And it’s built to drive results.

Real-Time Content Personalization Built for Search

Your homepage shouldn’t be a starting point—it should be a destination.

The MPOP® solution builds hyper-relevant vehicles and offers landing pages based on real-time search intent. Ensuring that each shopper sees content tailored to what they’re looking for: pricing, availability, trim levels, features, and local incentives.

No friction. No fluff. Just a fast, focused path to purchase.

Your Competitive Advantage

Today’s shoppers don’t just prefer personalization—they expect it. It’s how trust is built, engagement grows, and conversions happen.

With Dealer Teamwork, personalization is second nature. Seamless, scalable, strategic, and built for modern retail. We help you move from generic messaging to marketing that connects—and converts. The right message. Right moment. Real results. 

This isn’t about doing more marketing. It’s about doing smarter marketing. 

“Personalization is no longer exclusive to the next generation—it’s the standard across every demographic. If your message doesn’t align with the moment, it won’t land.”  – Anissa Collins, Vice President of Sales & Marketing, Dealer Teamwork

This is how you win the future of retail.

Meet buyers with the right message, right now. Make every interaction feel intentional. Because today’s shoppers don’t just expect it—they demand it.

Personalization is the path forward. Let us show you how Dealer Teamwork makes it effortless.

Let’s make it personal.