NADA 2026 brought fresh energy, important conversations, and a strong pulse on the future of automotive retail, and as always, Dealer Teamwork leaned in. We showed up with intention, led from the front, and delivered for dealers the way we always do: with focus, purpose, and momentum.

Through impactful discussions, engaged sessions, and steady booth traffic, we connected with forward-thinking dealers, unveiled something new, and reinforced that modern retail strategies work best when they’re built on a strong foundation.

BEST OF THE BEST 

One of the most meaningful moments of NADA 2026 was being named “Best of the Best” by AutoSuccess. This recognition wasn’t just a milestone—it was a reflection of the standards we hold ourselves to every single day.

As our Co-Founder and CEO Sean Stapleton shared, “This recognition proves that what we’ve been chasing, doing, and dreaming about is coming true. For us, that journey has always been fueled by our dealer partners—their trust, their feedback, and their willingness to challenge us to continue to push the boundaries of what’s possible. This award belongs as much to them as it does to our team.”

We were genuinely proud to showcase what this recognition represents to our team: a commitment to building solutions that serve dealers with integrity, purpose, and long-term impact. Being recognized alongside so many respected industry leaders reinforced when you put dealers first, the results follow.

NEW PRODUCT LAUNCH

One of the biggest highlights for our team at NADA 2026 was the launch of our newest product, the IPOP™, and the response exceeded every expectation. From the moment the doors opened, our booth was packed with dealers eager to see what was new.

The IPOP™ (Intelligent Price, Offer, and Payment) is designed to help dealers deliver payment-first, compliant pricing and offers across their full inventory and throughout the entire shopper journey. 

The product quickly became a hit, with the Early Experience Program selling out during the show. Dealers told us it addressed real challenges they’re facing today—driving stronger engagement on VDPs, improving conversion, and giving them more control and consistency where it matters most.

The overwhelming interest and feedback validated what we built: a solution designed for where dealerships are right now—and where they’re headed next.

SHIFT HAPPENS

Another standout moment from NADA 2026 was Olivia Stapleton’s session, “Shift Happens,” which drew raving reviews from attendees looking to future-proof their marketing strategies.

Olivia tackled one of the most pressing challenges in automotive today: how dealerships can bridge the gap between proven legacy tactics and the evolving expectations of Gen Z buyers—without abandoning what already works.

“This is the most informed, connected buyer we’ve ever seen. Technology should support that—not complicate it. When dealers focus on alignment instead of disruption, they create experiences buyers actually respond to.” –Olivia Stapleton, Marketing & Sales Enablement 

Bridging the legacy + GEN Z: 

• Modern buyers still value trust—just built differently: How transparency, speed, and authenticity now replace traditional sales signals.
• Digital-first doesn’t mean digital-only: In-store experiences must align with how Gen Z researches, shops, and communicates online.
• Content over campaigns: Why consistent, relevant messaging outperforms one-off promotions.
• Meet Gen Z where they are—without alienating existing buyers: Evolution should expand your audience, not replace it.

Attendees walked away with actionable insights on how to modernize their approach while still honoring the fundamentals that have driven dealership success for decades. The session sparked conversations well beyond the room—and reinforced that thoughtful adaptation IS the path forward.

This is exactly where Dealer Teamwork is positioned to lead—combining modern, flexible technology with deep automotive expertise and a dealer-first operating philosophy to help dealerships meet today’s most empowered buyers with clarity, confidence, and experiences that actually convert.

NADA LIVE PITCH COMPETITION

Adding to the momentum of the week, Sean Stapleton was selected as one of just ten companies to participate in the 4th Annual Exhibitor Pitch Competition on the NADA LIVE stage. Going first, Sean delivered a live two-minute pitch highlighting how Dealer Teamwork solves real dealership challenges—clearly, confidently, and without fluff.

Following the pitch, he fielded live questions from the judges, further demonstrating not just what Dealer Teamwork builds, but why we build it. It was a proud moment for our team—watching our mission articulated on stage in front of the industry.

Dealer Teamwork was built to solve dealer problems. And on that stage, that purpose was on full display.

THANK YOU: BUILT TOGETHER

To every dealer, partner, and industry leader who spent time with us at NADA 2026—thank you. Whether you visited our booth, attended a session, shared feedback, or challenged us with honest conversations, your engagement is what drives us to be better.

To our dealer partners especially: your trust is our fuel. Everything we build begins—and continues—with your success at the center. And you are the reason we continue to always push harder. Your wins are our wins, and your challenges drive OUR innovation.

And to our partners who joined us for the J.D. Power dinner—thank you for making it our favorite one yet. The automotive industry is about more than innovation; it’s about people. The relationships around that table reflect how we operate: collaborative, driven, and aligned with the best partners in the business.

Being recognized as Best of the Best by AutoSuccess is an honor—but it’s also a responsibility. Dealer Teamwork is built to push boundaries, raise expectations, and refuse to settle for average—both for our dealers and for our team.

We move forward grounded in effort, ethics, and excellence, energized by momentum and continuing to build forward. NADA 2026 wasn’t the finish line—it was fuel.

And we’re ready for what’s next.

LET’S KEEP THIS MOMENTUM GOING: WHAT’S NEXT? 

Our newest product is already helping dealers rethink performance, engagement, and growth.

👉 Request a personalized walkthrough and discover what’s possible for your dealership.