Vinnie Bhadra - Digital Strategy Director
Vinnie Bhadra is a seasoned digital media professional specializing in performance-driven paid media strategies and execution. Her media experience encompasses verticals like B2B, Hospitality, Lifestyle as well as Casino and Entertainment. Vinnie has spent the last decade learning and honing her skills in paid media technologies and strategies and believes that a successful media campaign speaks to industry above industry-benchmarks and trends.
Her passion for paid media stems from her 8-year experience as a journalist where she reported on stories relevant to human interest and crisis management, child and woman labor across Southeast Asia. She believes her journalistic astuteness helped her become more astute towards audience behavior that translated to more efficient media strategies.
Vinnie has a master degree (Msc) in Digital Media from Columbia University, New York and was a recipient of SAJA Fellowship 2013/14 to research state of digital media in developing countries.
She lives in New York with her husband, 3 kids and dog and in her free-time loves to explore new places with her family. She has traveled to more than 80 countries and speaks 8 languages.