Eric Miltsch

Author: eric.miltsch@dealerteamwork.com

How To Optimize Your Used Vehicle Offers

by eric.miltsch@dealerteamwork.com
Mar 21, 2018
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Dealer Teamwork recently introduced Body Style Landing Pages. These are another must-have element for your customers’ online shopping experience. Unfortunately, most car buyers don’t know what they’re looking for when they begin their shopping process. When they start searching, 6 out of 10 people are open to considering multiple vehicle options. (Cox) It’s so crucial that dealers […]

How To Add Videos To Your MPOP® Offers

by eric.miltsch@dealerteamwork.com
Feb 22, 2018
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Did you know that you can add videos to your MPOP® vehicle and service offers? Adding videos is one of the most straightforward features to use within the platform, and it can also be one of the most influential elements you add to your campaigns. MPOP® users get the added benefit of further placement […]

MPOP® Inspired Window Merchandising

by eric.miltsch@dealerteamwork.com
Feb 20, 2018
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Dealers work so hard to drive the customer to their website and even harder to get them in the showroom and ultimately out on the lot. Unfortunately, there can be a disconnect between the information found online and what they see on the vehicles. Check out this excellent merchandising example from ChevyLand. They’re using the MPOP®’s transactional […]

The Importance of Ad Preview Tool

by eric.miltsch@dealerteamwork.com
Feb 15, 2018
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Whether you are new to SEO/SEM or you’re a digital marketing guru, evaluating and testing your digital marketing efforts is always vital. Luckily, search engines like Google already provide a wealth of free tools giving you the ability to take an unbiased look at your current marketing efforts. One such tool that Google provides is […]

9 Tips To Improve Your Landing Pages

by eric.miltsch@dealerteamwork.com
Feb 08, 2018
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There is a massive disconnect when using Landing Page best practices for automotive websites. How so? Too many marketing agencies and vendors are using outdated marketing tactics to solve the problems dealers face. Dealers are forced to use Landing Pages that contain content simply for the sake of creating content. It doesn’t help answer key questions […]

Introducing Body Style Landing Pages from Dealer Teamwork

by eric.miltsch@dealerteamwork.com
Jan 31, 2018
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We are excited to announce a great new added value feature for Dealer Teamwork clients – Body Style Landing Pages! This new landing page format allows dealers to have body style specific pages, similar to our model-specific landing pages, on their site. You can now feature multiple makes and models on one, highly optimized page. This […]

Ann De St. Aubin Senior Director Client Services - Dealer Teamwork

Dealer Teamwork Names Ann de St. Aubin Senior Director of Client Services

by eric.miltsch@dealerteamwork.com
Jan 25, 2018
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We are so pleased and excited to welcome Ann de St. Aubin to the team as Senior Director of Client Services. A good place to begin is with our leader, CEO Sean Stapleton—“We brought Ann to The Team so she could use her experience and knowledge to help educate, manage and train our Account Managers.” […]

2018 Automotive Marketing Predictions

by eric.miltsch@dealerteamwork.com
Jan 07, 2018
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A new year and time again for my favorite blog post of the year! I love seeing the constant progress dealers make improving their operations. The changes in consumer behavior are fascinating to witness. Vendors deliver the solutions needed to adapt to changing consumer behaviors. These solutions vendors provide to the industry play a pivotal role in the success of […]

How To Send Your PPC Ads To the Top of the Search Results Page

by eric.miltsch@dealerteamwork.com
Jan 04, 2018
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So, you’re trying to drive traffic to your website using Text Ads? Sounds like a fantastic idea, optimizing your website with SEO and SEM in mind is practically a must in 2018. When evaluating your website’s SEO, there are a few things you’ll want to keep in mind… What is missing from most text ads […]

Why Your PPC Ads May Not Be Producing Results

by eric.miltsch@dealerteamwork.com
Dec 15, 2017
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Let’s imagine that a shopper in your area is looking to buy a new car. Before they come to visit your store or the store of one of your competitors, they are probably going to seek out information on their own. Before they type anything into the search bar, we can assume that they are […]

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