Automotive Industry Archives

Category: Automotive Industry

Automotive GA4 - GA4 for Automotive Dealers

GA4 for Automotive Dealers: The Cliff Notes

by eric.miltsch@dealerteamwork.com
Jul 12, 2023
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Google Analytics 4 (GA4) was launched on July 1, 2023, after being in beta for almost 4 years. GA4 replaced Google Universal Analytics (UA), and is designed to be more privacy-focused and event-based than UA. While GA4 is still considered under development, it’s a significant improvement over UA. IN A NUTSHELL GA4 tracks the entire […]

Headwinds: Change Course to Meet the Consumer Where They Are (Part Two)

by eric.miltsch@dealerteamwork.com
Jul 07, 2023
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In part one of Headwinds: Change Course to Meet the Consumer Where They Are, I continue with insight I gained while talking to a pilot over recent flight delays, with some tips on how to work smarter while facing the market ahead! The Flight Goes On…and On… Mid-flight, the captain makes an announcement. “Looks like […]

Automotive Market Headwinds illustrated with a fast car and airplane facing winds on the highway

Headwinds: Change Course to Meet the Consumer Where They Are (Part One)

by eric.miltsch@dealerteamwork.com
Jun 30, 2023
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No one likes experiencing delays. Be it a business transaction that’s taking longer than it should, an important package that you are waiting to take delivery of, or quite literally waiting at the airport for a delayed flight. That’s what I’ve been doing for the last few hours. While waiting, I struck up a conversation […]

Is SEO (really) Worth the Investment? These 10 Benefits Say “YES”

by eric.miltsch@dealerteamwork.com
Jun 07, 2023
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When I first entered the automotive industry, businesses relied heavily on traditional advertising to promote themselves. This included using expensive methods like radio, TV, billboards, and direct mail to reach potential customers. The goal of this ‘hope and spray’ marketing was to attract customers with a mass marketing message and then sit back in anticipation […]

The Patented MPOP® endorsed by Mel Hambelton Ford in AutoSuccess Magazine

The Patented MPOP® Endorsed Interview with AutoSuccess Magazine

by eric.miltsch@dealerteamwork.com
Jun 07, 2023
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Driven to Succeed on a Foundation of Trust Lisa Hambelton, Owner and Dealer Principle at Mel Hambelton Ford, the #1 Ford Dealership in the Region and #1 Quick Lane in the Nation, sits down with AutoSuccess Magazine and gives credit to Dealer Teamwork’s patented MPOP® for helping her dealership stay “on top of the heap”. Trusting […]

Generative Search Experience (SGE) - Dealer Teamwork Automotive SEO

6 Key Things About Google’s AI Generative Search Experience

by eric.miltsch@dealerteamwork.com
May 30, 2023
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The introduction of Generative Search Experience (SGE) elements by Google is expected to have a significant impact on the Search Engine Results Pages (SERPs), how users engage with the results, and the way automotive SEO is managed. Here are some examples of how these changes may develop and their potential impact. This is also a […]

April Insights Bring May Opportunities

by eric.miltsch@dealerteamwork.com
May 10, 2023
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It’s no secret that market forecasts in the automotive industry continue to be in flux. And, with outside sources warning consumers of sky-high car prices with historic increases occurring over the summer months, those same watchdogs are advising buyers that Memorial Day is still among the best times to purchase a vehicle! Is your digital […]

Sean Stapleton Joins Northwood University as Featured Professor

by eric.miltsch@dealerteamwork.com
Jan 23, 2023
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Eden Prairie, MN—Dealer Teamwork, a leading provider of digital marketing SaaS products and services for the automotive industry, is pleased to announce CEO and Co-Founder, Sean Stapleton, has joined the Spring 2023 semester as a professor at Northwood University. Renowned for developing generations of successful professionals in automotive, Sean is invited to share his expertise […]

Dealer Teamwork Named As Preferred Vendor

by DT Marketing
Nov 23, 2022
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Eden Prairie, MN—Dealer Teamwork, a leading provider of digital marketing SaaS products and services for the automotive industry, has been featured alongside one of the top auto dealer groups in the nation, Neessen Automotive, as a preferred vendor for digital marketing, advertising, and chartered SEO solutions. For more than 40 years, the family-owned dealership in […]

Dealer Teamwork's playbook cover on a phone next to a phone with Dealer Guidebook 2.5 on it

Dealer Teamwork’s 2021 Automotive Success Playbook vs Google’s Dealer Guidebook 2.5

by eric.miltsch@dealerteamwork.com
Feb 12, 2021
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Google recently released their Dealer Guidebook 2.5, about 1 month after we released our 2021 Automotive Success Playbook. The timing is perfect! Google’s Dealer Guidebook 2.5 is a standalone resource, but it’s also a great complement to the Dealer Teamwork 2021 Automotive Success Playbook. Our Playbook covers a wide swath of topics to help dealers […]

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