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Category: Automotive Industry

Generative Search Experience (SGE) - Dealer Teamwork Automotive SEO

6 Key Things About Google’s AI Generative Search Experience

The introduction of Generative Search Experience (SGE) elements by Google is expected to have a significant impact on the Search Engine Results Pages (SERPs), how users engage with the results, and the way automotive SEO is managed. Here are some examples of how these changes may develop and their potential impact. This is also a […]

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April Insights Bring May Opportunities

It’s no secret that market forecasts in the automotive industry continue to be in flux. And, with outside sources warning consumers of sky-high car prices with historic increases occurring over the summer months, those same watchdogs are advising buyers that Memorial Day is still among the best times to purchase a vehicle! Is your digital […]

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Sean Stapleton Joins Northwood University as Featured Professor

Eden Prairie, MN—Dealer Teamwork, a leading provider of digital marketing SaaS products and services for the automotive industry, is pleased to announce CEO and Co-Founder, Sean Stapleton, has joined the Spring 2023 semester as a professor at Northwood University. Renowned for developing generations of successful professionals in automotive, Sean is invited to share his expertise […]

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Dealer Teamwork Named As Preferred Vendor

Eden Prairie, MN—Dealer Teamwork, a leading provider of digital marketing SaaS products and services for the automotive industry, has been featured alongside one of the top auto dealer groups in the nation, Neessen Automotive, as a preferred vendor for digital marketing, advertising, and chartered SEO solutions. For more than 40 years, the family-owned dealership in […]

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Dealer Teamwork's playbook cover on a phone next to a phone with Dealer Guidebook 2.5 on it

Dealer Teamwork’s 2021 Automotive Success Playbook vs Google’s Dealer Guidebook 2.5

Google recently released their Dealer Guidebook 2.5, about 1 month after we released our 2021 Automotive Success Playbook. The timing is perfect! Google’s Dealer Guidebook 2.5 is a standalone resource, but it’s also a great complement to the Dealer Teamwork 2021 Automotive Success Playbook. Our Playbook covers a wide swath of topics to help dealers […]

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5 Automotive Predictions for 2021 - Dealer Teamwork

5 Automotive Industry Predictions For 2021

Automotive Prediction time again! Who could have predicted last year’s insanity?  A well-deserved shoutout goes out to everyone in the auto industry. Everyone did the impossible and worked hard to show the perseverance that the auto industry is known for. While 2020 is in the rear-view mirror, we have a long road ahead as we […]

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Person looking at an On-Facebook Destination for AIA VDP

Everything You Need To Know About On-Facebook Destination for Automotive Inventory Ads

Facebook recently rolled Click to Marketplace Ads out of beta, which they now renamed to On-Facebook Destination for Automotive Inventory Ads (AIA). These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail […]

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Dealer Teamwork and ProMax logos

Dealer Teamwork Announces Strategic Marketing Services Partnership with ProMax to Boost Dealership Results

Industry-leading automotive digital marketing company, Dealer Teamwork, announced today that it has formed a strategic partnership with ProMax, a leading automotive software company. This partnership allows car dealers to leverage ProMax’s automotive software solutions and integrate them within Dealer Teamwork’s patented MPOP® digital advertising platform and marketing services.

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Dealer Teamwork Selected a FordDirect AdVantage Premier Partner

Dealer Teamwork, an industry-leading automotive digital marketing company, proudly announced today that it has been selected as a premier partner in the FordDirect AdVantage Digital Advertising program. Dealer Teamwork’s patented MPOP® digital advertising platform and marketing services are now available to all Ford and Lincoln dealers nationwide. This partnership will allow Ford & Lincoln dealers to […]

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Is Cash for Clunkers 2 Coming?

People aren’t buying vehicles right now. At least not as much as they were before the COVID-19 pandemic. New car inventory is getting thin for many dealerships as shoppers have taken advantage of aggressive incentives. With many states just starting up production again, shoppers may need to turn to used car inventory until more new […]

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