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Category: Automotive Industry

Google’s Biggest Search Changes in 25 Years Reinforce Why Dealerships Need a Total Search™ Strategy

At Google I/O 2026, Google unveiled what may be the most significant transformation of Search since the platform was launched nearly three decades ago. While the headlines focused on AI, the bigger story for auto dealerships is much deeper: Search is no longer about finding information. It’s becoming about making decisions. For years, dealership marketing […]

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Payment Accuracy in Automotive Marketing

Why Payment Accuracy Now Defines Automotive Marketing, and How Dealer Teamwork Solves It

For years, automotive digital marketing has been driven by visibility: show the vehicle, highlight the price, and earn the click. But today, that model has fundamentally changed. Approximately 80% of new and 40% of used car purchases in the U.S. are financed, making loans the primary method of vehicle acquisition. Shoppers are no longer asking, […]

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Dealer Teamwork Is Already Solving What Google Just Made Mandatory

Google is now enforcing what the industry has struggled with for years: complete alignment between ads, websites, and pricing. While many dealers are scrambling to react, Dealer Teamwork clients are already ahead… because this isn’t new for us. It’s exactly what our platform was built to handle. For most dealers, it’s a problem.For us, it’s […]

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The Advantages of a Google Premier Partner

Digital marketing vendors promise a lot. Better leads and dashboards. Lower costs. Smarter campaigns. But in a crowded vendor landscape, it can be difficult for dealers to separate marketing claims from proven expertise. For the ninth consecutive year, Dealer Teamwork has been named a Google Premier Partner — a distinction reserved for the top 3% of […]

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Last Click Attribution Is Not the Trophy 

In dealership marketing meetings, someone always asks, “What sold the car?” Last click attribution pretends the answer is simple: the channel that delivered the final click gets 100 percent of the credit. It’s clean and easy to report. But it’s also incomplete. Google’s own direction signals this shift. Google retired several rule-based attribution models in […]

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Dealer Teamwork NADA 2026 Recap: Where Effort, Ethics, and Excellence Took Center Stage

NADA 2026 brought fresh energy, important conversations, and a strong pulse on the future of automotive retail, and as always, Dealer Teamwork leaned in. We showed up with intention, led from the front, and delivered for dealers the way we always do: with focus, purpose, and momentum. Through impactful discussions, engaged sessions, and steady booth […]

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Dealer Teamwork Introduces Their New Intelligent Price, Offer, and Payment (IPOP™) Product at NADA 2026

Minnetonka, MN — February 3, 2026 — Dealer Teamwork today announces the launch of  Intelligent Price, Offer, and Payment (IPOP™), a new set of capabilities that expands how dealers intelligently create, manage, and deploy pricing, offers, and payments across their full vehicle inventory and throughout the entire shopper journey and website experience. IPOP™ builds on […]

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Precision Spending™: A Smarter Way to Manage Your Dealership’s Advertising Budget

Dealership advertising has traditionally been built around a simple idea: set a monthly budget, divide it evenly across the calendar, and let the campaigns run. While that approach feels safe and predictable, it no longer reflects how today’s car shoppers behave. Search demand isn’t consistent from day to day, inventory changes constantly, and consumer intent […]

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Dealer Teamwork - Eric Miltsch 2026 Predictions

7.5 Automotive Marketing Predictions for 2026

It’s been a few years since my last automotive marketing predictions article. Why? There hasn’t been anything exciting enough that grabbed everyone’s attention the way AI has recently.  Everyone can feel it now. AI is the King of Buzz now.   With another year in the books, I felt that another wave of “what’s next” conversations […]

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AutoSuccess Names Dealer Teamwork a “Best of the Best” Company at NADA 2026

We’re proud to announce that Dealer Teamwork has been recognized by AutoSuccess as one of the “Best of the Best” companies for the 2026 NADA Show.  This distinction underscores a simple truth: no one else in the industry can do what Dealer Teamwork does. Our patented technology sets the pace, and our support keeps dealers […]

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