Automotive Industry Archives

Category: Automotive Industry

Dealer Teamwork Is Already Solving What Google Just Made Mandatory

by DT Marketing
Mar 31, 2026
0

Google is now enforcing what the industry has struggled with for years: complete alignment between ads, websites, and pricing. While many dealers are scrambling to react, Dealer Teamwork clients are already ahead… because this isn’t new for us. It’s exactly what our platform was built to handle. For most dealers, it’s a problem.For us, it’s […]

The Advantages of a Google Premier Partner

by DT Marketing
Mar 11, 2026
0

Digital marketing vendors promise a lot. Better leads and dashboards. Lower costs. Smarter campaigns. But in a crowded vendor landscape, it can be difficult for dealers to separate marketing claims from proven expertise. For the ninth consecutive year, Dealer Teamwork has been named a Google Premier Partner — a distinction reserved for the top 3% of […]

Last Click Attribution Is Not the Trophy

by eric.miltsch@dealerteamwork.com
Mar 02, 2026
0

In dealership marketing meetings, someone always asks, “What sold the car?” Last click attribution pretends the answer is simple: the channel that delivered the final click gets 100 percent of the credit. It’s clean and easy to report. But it’s also incomplete. Google’s own direction signals this shift. Google retired several rule-based attribution models in […]

Dealer Teamwork NADA 2026 Recap: Where Effort, Ethics, and Excellence Took Center Stage

by DT Marketing
Feb 11, 2026
0

NADA 2026 brought fresh energy, important conversations, and a strong pulse on the future of automotive retail, and as always, Dealer Teamwork leaned in. We showed up with intention, led from the front, and delivered for dealers the way we always do: with focus, purpose, and momentum. Through impactful discussions, engaged sessions, and steady booth […]

Dealer Teamwork Introduces Their New Intelligent Price, Offer, and Payment (IPOP™) Product at NADA 2026

by DT Marketing
Feb 03, 2026
0

Minnetonka, MN — February 3, 2026 — Dealer Teamwork today announces the launch of Intelligent Price, Offer, and Payment (IPOP™), a new set of capabilities that expands how dealers intelligently create, manage, and deploy pricing, offers, and payments across their full vehicle inventory and throughout the entire shopper journey and website experience. IPOP™ builds on […]

Precision Spending™: A Smarter Way to Manage Your Dealership’s Advertising Budget

by DT Marketing
Jan 22, 2026
0

Dealership advertising has traditionally been built around a simple idea: set a monthly budget, divide it evenly across the calendar, and let the campaigns run. While that approach feels safe and predictable, it no longer reflects how today’s car shoppers behave. Search demand isn’t consistent from day to day, inventory changes constantly, and consumer intent […]

Dealer Teamwork - Eric Miltsch 2026 Predictions

7.5 Automotive Marketing Predictions for 2026

by eric.miltsch@dealerteamwork.com
Jan 02, 2026
0

It’s been a few years since my last automotive marketing predictions article. Why? There hasn’t been anything exciting enough that grabbed everyone’s attention the way AI has recently. Everyone can feel it now. AI is the King of Buzz now. With another year in the books, I felt that another wave of “what’s next” conversations […]

AutoSuccess Names Dealer Teamwork a “Best of the Best” Company at NADA 2026

by jenny.mccall@dealerteamwork.com
Dec 15, 2025
0

We’re proud to announce that Dealer Teamwork has been recognized by AutoSuccess as one of the “Best of the Best” companies for the 2026 NADA Show. This distinction underscores a simple truth: no one else in the industry can do what Dealer Teamwork does. Our patented technology sets the pace, and our support keeps dealers […]

The Simple Reason Why Your Dealership Can’t Seem to Get Ahead in Digital Advertising

by DT Marketing
Dec 09, 2025
0

Ever wonder why it feels nearly impossible to truly pull ahead of your competitors in digital advertising? Why every month feels like a race where everyone ends up crossing the finish line at the exact same time? The answer might be far simpler, and far more frustrating, than you think. Because Most Dealers Are Using […]

The Key Search Question: Will Your Dealership Be Part of the Answers AI Finds?

by eric.miltsch@dealerteamwork.com
Nov 13, 2025
0

When a shopper asks AI, “Where can I buy a used truck near me?” — will your dealership show up in the answer? That’s the new challenge in digital marketing. AI tools like Google’s AI Overview and ChatGPT don’t just list links anymore, they give answers. And if your dealership isn’t part of those answers, […]

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