Automotive Industry Archives

Category: Automotive Industry

AIADA AutoTalk Webinars Features Sean Stapleton in “What is Total Search ™ and Why is it Important?”

by DT Marketing
Nov 03, 2023
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“What is Total Search ™ and Why is it Important?” Sean Stapleton, Co-Founder and CEO at Dealer Teamwork, was recently honored to present to Affinity Partner AIADA dealership members in its AutoTalk Webinar series. Here is a summary of that session. TOTAL SEARCH ™ Total Search™. What is total search? Why is it important? How […]

Automotive Market Digital Marketing Insights and Market Trends - Aug 2023

Automotive Market is Looking UP! (literally): Insights from the Inside

by DT Marketing
Aug 14, 2023
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It’s no secret that the last few years have been a bumpy ride for automakers in the automotive market. With a shortage of computer chips, factories were forced to shut down, leaving dealerships with limited vehicles to sell. Fast forward to now, and rising interest rates are making auto loans more expensive. Both scenarios have […]

Slow Month? Time to Boost Your Lead Generation

by DT Marketing
Jul 21, 2023
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The past few months have been challenging for a lot dealers nationwide. There’s been a noticeable decline in sales and leads compared to the previous month or year. As we head into this month’s end, it’s crucial to take proactive measures to enhance visibility in advertising and boost lead generation to avoid a repeat of […]

One Small Step for Automotive Dealers, One Giant Leap to GA4

by DT Marketing
Jul 19, 2023
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In case you’ve been living under a moon rock, Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s a big leap forward for automotive dealerships. Launching into GA4 may seem daunting. But you aren’t alone! Our dedicated team of 100% Certified GA4 media, analytics, and customer support experts are here to […]

Automotive GA4 - GA4 for Automotive Dealers

GA4 for Automotive Dealers: The Cliff Notes

by DT Marketing
Jul 12, 2023
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Google Analytics 4 (GA4) was launched on July 1, 2023, after being in beta for almost 4 years. GA4 replaced Google Universal Analytics (UA), and is designed to be more privacy-focused and event-based than UA. While GA4 is still considered under development, it’s a significant improvement over UA. IN A NUTSHELL GA4 tracks the entire […]

Headwinds: Change Course to Meet the Consumer Where They Are (Part Two)

by DT Marketing
Jul 07, 2023
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In part one of Headwinds: Change Course to Meet the Consumer Where They Are, I continue with insight I gained while talking to a pilot over recent flight delays, with some tips on how to work smarter while facing the market ahead! The Flight Goes On…and On… Mid-flight, the captain makes an announcement. “Looks like […]

Automotive Market Headwinds illustrated with a fast car and airplane facing winds on the highway

Headwinds: Change Course to Meet the Consumer Where They Are (Part One)

by DT Marketing
Jun 30, 2023
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No one likes experiencing delays. Be it a business transaction that’s taking longer than it should, an important package that you are waiting to take delivery of, or quite literally waiting at the airport for a delayed flight. That’s what I’ve been doing for the last few hours. While waiting, I struck up a conversation […]

Is SEO (really) Worth the Investment? These 10 Benefits Say “YES”

by DT Marketing
Jun 07, 2023
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When I first entered the automotive industry, businesses relied heavily on traditional advertising to promote themselves. This included using expensive methods like radio, TV, billboards, and direct mail to reach potential customers. The goal of this ‘hope and spray’ marketing was to attract customers with a mass marketing message and then sit back in anticipation […]

The Patented MPOP® endorsed by Mel Hambelton Ford in AutoSuccess Magazine

The Patented MPOP® Endorsed Interview with AutoSuccess Magazine

by DT Marketing
Jun 07, 2023
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Driven to Succeed on a Foundation of Trust Lisa Hambelton, Owner and Dealer Principle at Mel Hambelton Ford, the #1 Ford Dealership in the Region and #1 Quick Lane in the Nation, sits down with AutoSuccess Magazine and gives credit to Dealer Teamwork’s patented MPOP® for helping her dealership stay “on top of the heap”. Trusting […]

Generative Search Experience (SGE) - Dealer Teamwork Automotive SEO

6 Key Things About Google’s AI Generative Search Experience

by Eric Miltsch
May 30, 2023
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The introduction of Generative Search Experience (SGE) elements by Google is expected to have a significant impact on the Search Engine Results Pages (SERPs), how users engage with the results, and the way automotive SEO is managed. Here are some examples of how these changes may develop and their potential impact. This is also a […]

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