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Category: Automotive Industry

Dealer Teamwork's playbook cover on a phone next to a phone with Dealer Guidebook 2.5 on it

Dealer Teamwork’s 2021 Automotive Success Playbook vs Google’s Dealer Guidebook 2.5

Google recently released their Dealer Guidebook 2.5, about 1 month after we released our 2021 Automotive Success Playbook. The timing is perfect! Google’s Dealer Guidebook 2.5 is a standalone resource, but it’s also a great complement to the Dealer Teamwork 2021 Automotive Success Playbook. Our Playbook covers a wide swath of topics to help dealers […]

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5 Automotive Predictions for 2021 - Dealer Teamwork

5 Automotive Industry Predictions For 2021

Automotive Prediction time again! Who could have predicted last year’s insanity?  A well-deserved shoutout goes out to everyone in the auto industry. Everyone did the impossible and worked hard to show the perseverance that the auto industry is known for. While 2020 is in the rear-view mirror, we have a long road ahead as we […]

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Person looking at an On-Facebook Destination for AIA VDP

Everything You Need To Know About On-Facebook Destination for Automotive Inventory Ads

Facebook recently rolled Click to Marketplace Ads out of beta, which they now renamed to On-Facebook Destination for Automotive Inventory Ads (AIA). These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail […]

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Dealer Teamwork and ProMax logos

Dealer Teamwork Announces Strategic Marketing Services Partnership with ProMax to Boost Dealership Results

Industry-leading automotive digital marketing company, Dealer Teamwork, announced today that it has formed a strategic partnership with ProMax, a leading automotive software company. This partnership allows car dealers to leverage ProMax’s automotive software solutions and integrate them within Dealer Teamwork’s patented MPOP® digital advertising platform and marketing services.

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Dealer Teamwork Selected a FordDirect AdVantage Premier Partner

Dealer Teamwork, an industry-leading automotive digital marketing company, proudly announced today that it has been selected as a premier partner in the FordDirect AdVantage Digital Advertising program. Dealer Teamwork’s patented MPOP® digital advertising platform and marketing services are now available to all Ford and Lincoln dealers nationwide. This partnership will allow Ford & Lincoln dealers to […]

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This New GMB Feature Could Create Problems for Dealerships

A recent Google update indicates that Google can now pull Facebook data into a business’s Google My Business (GMB) listing. Unfortunately, this could create problems for dealerships if their Facebook or GMB listing isn’t properly optimized or up-to-date (more on this in a moment). As of now, service information from Facebook is being pulled into […]

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Is Cash for Clunkers 2 Coming?

People aren’t buying vehicles right now. At least not as much as they were before the COVID-19 pandemic. New car inventory is getting thin for many dealerships as shoppers have taken advantage of aggressive incentives. With many states just starting up production again, shoppers may need to turn to used car inventory until more new […]

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2020.03.17 Blog - Top 8 Marketing Challenges Dealerships Face Every Month - OG Image

8 Marketing Challenges Dealerships Face Every Month

With the outbreak of the COVID-19 coronavirus, automotive dealerships are scrambling to innovate their processes to meet the fast-changing needs of the automotive buyer. Challenges that dealerships faced before the crisis are being exacerbated by slowing consumer demand and a decreased appetite for person-to-person contact due to personal health and safety concerns. These factors are […]

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Doctors discussing results on a computer

COVID-19 Impact on Automotive Dealerships

As the COVID-19 / coronavirus situation continues to evolve and impact our daily lives, many car dealers are starting to question how this will impact their businesses. We have been monitoring our client base for impact since late January when offshore mitigation activities to contain the virus started at scale. Additionally, we have been actively […]

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