This New GMB Feature Could Create Problems for Dealerships
Jun 22, 2020
A recent Google update indicates that Google can now pull Facebook data into a business’s Google My Business (GMB) listing.
Unfortunately, this could create problems for dealerships if their Facebook or GMB listing isn’t properly optimized or up-to-date (more on this in a moment).
As of now, service information from Facebook is being pulled into the GMB overview tab of some listings on mobile. The business owner or CEO’s name is also reportedly appearing from a number of different sources, including Facebook.
Here’s an example from Twitter. This tweet shows services being pulled from Facebook and the business owner’s name appearing on the mobile version of this plumbing business’s GMB listing:
A business owner’s name can also appear on the desktop view of a business’s GMB listing.
Here’s an example from a screenshot we took:
It appears GMB listings that have missing information can trigger Google to pull information from Facebook and other sources to fill in the gaps.
Currently, it isn’t yet known how often Google will pull information when GMB listings are incomplete.