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Category: Content Marketing

Generative Search Experience (SGE) - Dealer Teamwork Automotive SEO

6 Key Things About Google’s AI Generative Search Experience

The introduction of Generative Search Experience (SGE) elements by Google is expected to have a significant impact on the Search Engine Results Pages (SERPs), how users engage with the results, and the way automotive SEO is managed. Here are some examples of how these changes may develop and their potential impact. This is also a […]

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6 Best Ways to Increase Vehicle Trade-ins & Fixed Ops Profit

New car shortages and skyrocketing used car auction prices are causing huge headaches for many car dealerships right now. In fact, vehicle stock and shipments are down 26 percent from last year! Current inventory shortages are being caused by chip shortages and pandemic delays, along with rising customer demand. To help dealerships navigate these challenges, […]

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Automotive SEO 101: What Dealerships Need to Know

Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page (SERP). The purpose of this article is […]

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How To Create a GMB Post in 7 Easy Steps

Google My Business (GMB) Posts give your customers more access to your dealership’s business information and updates, which allows them to make better decisions as they browse your profile. The benefits of regularly posting on GMB include: Improving communications with local shoppers Enhancing your customer’s experience with timely information Promoting your sales, specials, offers, events […]

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8 Things Dealers Should Do Now to Prepare for Success After COVID-19

8 Things Dealers Should Do Now to Prepare for Success After COVID-19

Is your dealership preparing for the new normal after COVID-19? Though COVID-19 affects our daily lives today, life will eventually return back to normal. When that happens, dealers will want to hit the ground running ahead of other competitors. Until then, it’s important for dealers to position themselves for immediate and future success by updating […]

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2020.03.17 Blog - Top 8 Marketing Challenges Dealerships Face Every Month - OG Image

8 Marketing Challenges Dealerships Face Every Month

With the outbreak of the COVID-19 coronavirus, automotive dealerships are scrambling to innovate their processes to meet the fast-changing needs of the automotive buyer. Challenges that dealerships faced before the crisis are being exacerbated by slowing consumer demand and a decreased appetite for person-to-person contact due to personal health and safety concerns. These factors are […]

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4 Google My Business Tips & Resources You Need to Know About

If you’re looking for additional Google My Business tips and resources to make your dealership stand out from the competition, you’ve come to the right spot! Check out our 4 must-know Google My Business tips and resources here: 1. Google Marketing Kit  With the Google Marketing Kit, you can show off what makes your dealership […]

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2020.02.18 How Local SEO and Google My Business Benefit Your Dealership

How Local SEO & Google My Business Can Benefit Your Dealership

Whether you’re a single dealership or part of a national dealer group, it’s vital that you have a local SEO strategy to attract local in-market shoppers to your dealership.  Google My Business and proper citation and directory management are two key parts of any effective automotive local SEO strategy. By optimizing your Google My Business […]

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Why Microsoft Advertising Should Be in Your Marketing Strategy - Dealer Teamwork

Why Microsoft Advertising Should Be In Your Dealer’s Marketing Strategy

Microsoft Advertising can be a secret ingredient in your dealer’s marketing strategy when used with Google Ads. When your dealer advertises on multiple channels, you’re able to balance out the strengths and weaknesses of single marketing channels while reaching additional customers in more places. Here are the unique advantages that Microsoft Advertising holds over Google […]

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How to Give Dealer Teamwork Access to Your Google My Business Account

Did you know that your Google My Business listing may not include the key elements required to help track organic branded clicks? Learn how to give Dealer Teamwork access to your Google My Business account so we can help you better track branded clicks, stop wasted ad spend and drive more traffic to your website. […]

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