Used Car Specials Digital Merchandising

Merchandise you used vehicle inventory with Used Car Specials

MPOP®: A Used Vehicle Merchandising, Personalization and Optimization Platform built for Car Dealers

Used Car Specials help align your inventory with in-market shoppers

95% of used car purchases in the U.S. begin online, with 53% of consumers now using a mobile device to shop for a vehicle. Your used car marketing needs to be highly relevant so that search engines can find your used car offers and show them to low-funnel buyers faster.

The MPOP® gives dealers the ability to reach more automotive consumers online and drive them to the used vehicles they are shopping for. Important features include:

  • Market values
  • Photos and videos
  • Key features and options
  • Finance payments and APRs
  • Certified and one-owner status
  • Four category-specific used car pages

Build up to 40 different ads per vehicle. Each ad is powered by your inventory. The MPOP® ensures the highest quality ads are delivered to your paid search campaigns for better conversions.


Hit your dealership sales goals easier with relevant marketing campaigns. The MPOP® manages offers faster and converts in-market car shoppers more efficiently.

Show used car deals with new car offers and provide even more choices. Multiple car offers online supply more choices and create better car shopping experiences for customers. Show more in-market buyers your vehicle inventory, drive more clicks to relevant dynamic landing pages and improve conversions. Additional benefits of using the MPOP® include:

  • Lower cost-per-click
  • Higher quality traffic
  • Lower cost per engagement
  • Benchmark beating click-through rates
  • 100% campaign reporting transparency
  • Increased conversions and assisted conversions
MPOP Backend to build used vehicle specials