How Putting Two Vendors Head-to-Head Produced Significant Results
Paid Search and Display Campaigns – A/B Test
![Dealer Teamwork - Auto Outlets USA Case Study](https://dealerteamwork.com/wp-content/uploads/2019/01/macbook-pro-v.2.png)
Significant Marketing Results Achieved Almost Instantly
Auto Outlets USA ran an A/B Test of paid search and display campaigns that put Dealer Teamwork head-to-head with another SEM vendor. Each vendor had a $4,000 SEM budget to spend during the A/B Test. The following results were achieved.
![](https://dealerteamwork.com/wp-content/uploads/2019/01/303-store-visit-conversions-motorwerks-bmw-dealer-teamwork-case-study.png)
![](https://dealerteamwork.com/wp-content/uploads/2019/01/1.6-average-position-motorwerks-bmw-dealer-teamwork-case-study.png)
![](https://dealerteamwork.com/wp-content/uploads/2019/01/95-better-ctr-motorwerks-bmw-dealer-teamwork-case-study.png)
303 Store Visits from Mobile Ads in One Month.
1.6 Average Position on Mobile Devices.
95% Better Clickthrough Rate (CTR) vs. Benchmarks.
“The layout and design of the MPOP™ is simple and easy to use! Dealer Teamwork’s crew is always happy to help if there is an issue. They are always looking to improve the MPOP™. This is a great product to market our inventory fast, it has helped us get more leads than ever before and it has helped us have our best sales month ever too!” -Danielle Heyden, Webmaster, Auto Outlets USA