Elevation to Top Ford F-150 Dealer Status in Wisconsin
Since implementing a more modern search strategy, Kocourek Ford has seen great results from their SEM campaigns. Long-term commitment to excellence proves frequent evaluation and adjustments deliver results.
![Clickthrough Rate Icon](https://dealerteamwork.com/wp-content/uploads/2019/05/190522.1_Clickthrough_Rate_Icon_-_Kocourek_Ford_Case_Study_-_Dealer_Teamwork_-_210x210.png)
45% Search Clickthrough Rate (CTR) Improvement*
![Impression Share Icon](https://dealerteamwork.com/wp-content/uploads/2019/05/190522.1_Impression_Share_Icon_-_Kocourek_Ford_Case_Study_-_Dealer_Teamwork_-_210x210.png)
28% Impression Share Improvement*
![Cost-per-click Icon](https://dealerteamwork.com/wp-content/uploads/2019/05/190522.1_Cost-per-click_Icon_-_Kocourek_Ford_Case_Study_-_Dealer_Teamwork_-_210x210.png)
20% Average Cost-per-click (CPC) Decrease*
![Phone Calls from Ads Icon](https://dealerteamwork.com/wp-content/uploads/2019/05/190522.1_Phone_Calls_Icon_-_Kocourek_Ford_Case_Study_-_Dealer_Teamwork_-_210x210.png)
18% Increase Phone Calls from Ads*
![Ford F-150 Vehicle Image](https://dealerteamwork.com/wp-content/uploads/2019/05/190522.1_Ford_F-150_Image_-_Kocourek_Ford_Case_Study_-_Dealer_Teamwork_-_1200x628-1024x536.jpg)
“Dealer Teamwork and the MPOP® allow me to be more competitive and the speed-to-market is incredible. I am in control of my own success! No more waiting days or weeks for vendors to make changes to my advertising.” – Raymond Carver, General Manager, Kocourek Ford Lincoln
*May 2018 versus May 2019 comparison