Kocourek Ford Case Study

Elevation to Top Ford F-150 Dealer Status in Wisconsin

Since implementing a more modern search strategy, Kocourek Ford has seen great results from their SEM campaigns. Long-term commitment to excellence proves frequent evaluation and adjustments deliver results.

Clickthrough Rate Icon

45% Search Clickthrough Rate (CTR) Improvement*

Impression Share Icon

28% Impression Share Improvement*

Cost-per-click Icon

20% Average Cost-per-click (CPC) Decrease*

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18% Increase Phone Calls from Ads*

Ford F-150 Vehicle Image

More Results

  • Elevated their dealership to #1 Ford F-150 dealer in Wisconsin with Dealer Teamwork platforms and strategies
  • 52% increase in website users via Dealer Teamwork’s dynamic, model-specific landing pages means more eyes on their inventory*
  • Model-specific ad campaign results helps predict market demand enabling Kocourek Ford to stock replacement inventory based on highest potential ROI
“Dealer Teamwork and the MPOP® allow me to be more competitive and the speed-to-market is incredible. I am in control of my own success! No more waiting days or weeks for vendors to make changes to my advertising.” – Raymond Carver, General Manager, Kocourek Ford Lincoln

*May 2018 versus May 2019 comparison