Kocourek Ford Case Study

Elevation to Top Ford F-150 Dealer Status in Wisconsin

Since implementing a more modern search strategy, Kocourek Ford has seen great results from their SEM campaigns. Long-term commitment to excellence proves frequent evaluation and adjustments deliver results.

45% Search Clickthrough Rate (CTR) Improvement*

28% Impression Share Improvement*

20% Average Cost-per-click (CPC) Decrease*

18% Increase Phone Calls from Ads*

See Case Study Results

More Results

Elevated their dealership to #1 Ford F-150 dealer in Wisconsin with Dealer Teamwork platforms and strategies
52% increase in website users via Dealer Teamwork’s dynamic, model-specific landing pages means more eyes on their inventory*
Model-specific ad campaign results helps predict market demand enabling Kocourek Ford to stock replacement inventory based on highest potential ROI

“Dealer Teamwork and the MPOP® allow me to be more competitive and the speed-to-market is incredible. I am in control of my own success! No more waiting days or weeks for vendors to make changes to my advertising.” – Raymond Carver, General Manager, Kocourek Ford Lincoln

*May 2018 versus May 2019 comparison

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