Mohawk Honda Case Study

Mohawk Honda overhauled its digital strategy resulting in YOY online business growth

Money Icon in Green Circle

27% Increase in Vehicles Sold 1

Conversions Icon - Phone in Blue Circle

40% Increase in Assisted Conversions 2

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13% Better CTR YOY vs Previous Providers 3

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342% Increase in New Users from Paid Search YOY 4

Mohawk Honda Paid Search Ad with Matching Offer to Landing Page

More Results

  • More website traffic: 342% increase new users from paid search 4 & 15% increase new users from organic traffic 5
  • Higher quality traffic: 13% increase CTR YOY vs previous provider 3 & 40% increase in assisted conversions 2
  • More leads & sales: 61% increase last click / direct conversions 2 & 27% increase in vehicles sold YOY 1

“Using the MPOP® saves us a ton of time. Between the days we get back no longer waiting on an agency and the immediacy of our offers being pushed to paid search, I strongly believe that it helps us increase our sales. This is the epitome of what a partnership should be.” – Scott Risley, Digital Marketing Manager, Mohawk Honda

1 New, used and certified pre-owned units sold January-April 2019 vs January-April 2018.

2 Hard conversions (form fills & click to call on website) March-May 2019 vs previous period.

3 Dealer Teamwork New Vehicle Search Campaigns 3/13/18-3/12/19 (1st full year with Dealer Teamwork) vs previous year (with other providers).

4 New Users (Paid Search Traffic) Q1 2019 vs Q1 2018.

5 New Users (Organic Traffic) 3/13/18-3/12/19 (1st full year with Dealer Teamwork) vs previous year.