High Visibility & Engagement with Gmail Display Ads
Classically, display advertising has been viewed as an awareness tactic, but Ricart Ford has achieved engagement metrics that may show Gmail display as a huge lead generation opportunity of the future.
$3.94 Cost Per Gmail Click to Website*
25% Clickthrough Rate Gmail Display Ads*
1744 Impressions from Gmail Display Ads*
“We tried out Gmail display campaigns because we were excited to try something new and to see if it could provide any sort of ROI. After about a week of running the ads, Dealer Teamwork checked in with us, and I was completely blown away with the results. I have never seen performance like this in any campaign!” – Rick Ricart, VP/Director of Sales & Marketing, Ricart Automotive Group
*May 2018 Gmail Display & Google Ads campaign results
**Google’s North American Benchmark data for April 2017 (most recently reported benchmark) & Google’s Auto Vertical Insights Q1 2018