Major MN Auto Group Drives More ROI from Used Campaigns
Challenge
Ramp up ROI from used vehicle paid search engine marketing (SEM) advertising post-pandemic.
Approach
Automated bidding & higher focus on outcome-based metrics: cost / conversion & conversion value / advertising dollar spent.
Paid Search Marketing Results
Paid search budgets decreased, optimizations efforts improved campaign performance and significantly lowered cost per outcome.*
↑ 23% More Leads
↓ 27% Less Budget
↓ 29% Lower CPC
↑ 207% Higher CTR
↓ 41% Lower Cost/Lead
*Results comparing Q2 2020 vs Q1 2020
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Honda dealer drops Cost/Lead from +$100 to less than $4
Challenge
Decrease cost/lead from paid search marketing campaigns—previous vendor was +$100/lead.
Approach
Started with a proven strategy, customized after performance baselines were measured and met regularly with their Dealer Teamwork reps to discuss strategy.
Paid Search Marketing Results
Dedication to the partnership and customized optimizations dropped their cost/lead to less than $4 per Google Lead.
< $4 vs $100+ Cost/Lead**
↑ 58% More Leads*
↑ 106% More Assisted Conversions*
↑ 61% More New Users*
↓ 37% Lower Cost/Click*
*May 18, 2020 – July 18, 2020 vs February 18, 2020 – April 18, 2020 **Dealer Teamwork’s was less than $4 vs previous vendor’s $100+
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CDJR Dealer Drives More Leads with Less Budget
Challenge
Do more with less. Marketing budgets were reduced due to unforeseen market strains.
Approach
Rather than spread a limited budget across the standard campaign selection, they focused on low-funnel campaigns and searches.
Paid Search Marketing Results
By focusing on the dealership’s brand, their OEM brand and geotargeted campaigns, they were able to drive more ROI with less budget.*
↑ 197% More Leads
↓ 62% Lower Budget
↑ 53% More Assisted Conversions
↑ 172% Higher CTR
↓ 87% Lower Cost/Lead
*June 2020 vs June 2019
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Ford Dealer Grows Leads & Used Vehicle Gross Sales in a Down Market
Challenge
Maintain lead volume and campaign performance with less budget in a down market.
Approach
Focusing on lower funnel keywords to drive more conversions with a reduced budget.
Paid Search Marketing Results*
Dealer Teamwork helped this Ford dealer drive more leads at a lower cost with less budget. Dealer matched 2019 sales performance while the region was down 38%. Used car grosses were up with 30% less inventory.
↑ 25% More Store Visits
↑ 11% More Leads
↑ 29% More Assisted Conversions
↓ 38% Lower Cost/Lead
↓ 31% Lower Budget
*July 2020 vs July 2019
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See what Dealer Teamwork can do for you!
