Honda dealer optimizes to increase
organic traffic & website visibility
Challenge
Increase Google Business Profile (GBP) visibility in search, drive more local organic traffic in a competitive market, and improve organic traffic performance. Ultimately, increase the value of organic efforts, and reduce reliance on paid search and 3rd-party listing solutions.
Approach
Fixed technical website and page experience issues. Optimized and created site content for relevant search queries to improve ranking, traffic performance, and conversion potential.
SEO Results
Organic traffic grew overall, drawing an increase in new organic web users and GBP activity. Multiple keyword increases generated top-10 rankings, and the number of keywords in those rankings grew substantially.
↑ 136% New Organic Website Users
↑ 129% In Organic Sessions
↑ 21% In Website Visibility
↑ 102% # of Keywords Ranking Top 10
*Organic results from time measured – 7/21/21 – 2/21/22*
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