loading

Social Media Success Stories

High performing CDJR dealer increases leads while spending less

Challenge

Decrease cost-per-lead & generate more leads to make up for reduced inventory & limited media spend.

Approach

Reallocated Google Ads budget to Facebook (better ROI from social was trending). Added timely messaging like “at-home test drives” to ads.

Facebook Logo
Facebook Marketplace Logo
Instagram Logo

Social Media Marketing Results

Reallocating funds to a higher-performing channel proved successful. The dealer maximized ROI by driving more leads with less budget.*

Conversion Icon

82% Leads

(Facebook Ads)

Orange bag of money icon

↓ 37% Budget

(Facebook Ads)

Orange Reporting Icon

↓ 66% Cost/Lead

(Facebook Ads)

Orange Messages Icon

↑ 73% Initial Messages

(Facebook Marketplace)

Orange group of people icon

↑ 68% Leads

(Facebook Marketplace)

*Results comparing Q2 2020 vs Q1 2020

Get social media marketing results like these for your dealership. 

See what Dealer Teamwork can do for you!

Ford dealer drives more ROI with On-Facebook Destination for Automotive Inventory Ads

Challenge

Drive more leads at a lower cost from social media campaigns on Facebook and Instagram.

Approach

Tested a new ad format, On-Facebook Destination for Automotive Inventory Ads (OFDAIA), against traditional website destination Automotive Inventory Ads (AIA).

Facebook Logo
Facebook Marketplace Logo
Instagram Logo

Social Media Marketing Results

Drove more sales and leads at a lower cost and with less budget for used vehicle campaigns with the new OFDAIA ad format.*

Car Icon - Orange

↑ 83% More Purchases

Conversion Icon

↓ 53% Lower Cost/Purchase

Orange group of people icon

↑ 242% More Leads

Paid Search Click Icon Orange

↓ 75% Lower Cost/Lead

Orange bag of money icon

↓ 14% Less Budget

*Comparing OFDAIA campaigns vs AIA campaigns for used vehicles September 2020.

Get social media marketing results like these for your dealership. 

See what Dealer Teamwork can do for you!