High performing CDJR dealer increases leads while spending less
Challenge
Decrease cost-per-lead & generate more leads to make up for reduced inventory & limited media spend.
Approach
Reallocated Google Ads budget to Facebook (better ROI from social was trending). Added timely messaging like “at-home test drives” to ads.
Social Media Marketing Results
Reallocating funds to a higher-performing channel proved successful. The dealer maximized ROI by driving more leads with less budget.*
↑ 82% Leads
(Facebook Ads)
↓ 37% Budget
(Facebook Ads)
↓ 66% Cost/Lead
(Facebook Ads)
↑ 73% Initial Messages
(Facebook Marketplace)
↑ 68% Leads
(Facebook Marketplace)
*Results comparing Q2 2020 vs Q1 2020
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Ford dealer drives more ROI with On-Facebook Destination for Automotive Inventory Ads
Challenge
Drive more leads at a lower cost from social media campaigns on Facebook and Instagram.
Approach
Tested a new ad format, On-Facebook Destination for Automotive Inventory Ads (OFDAIA), against traditional website destination Automotive Inventory Ads (AIA).
Social Media Marketing Results
Drove more sales and leads at a lower cost and with less budget for used vehicle campaigns with the new OFDAIA ad format.*
↑ 83% More Purchases
↓ 53% Lower Cost/Purchase
↑ 242% More Leads
↓ 75% Lower Cost/Lead
↓ 14% Less Budget
*Comparing OFDAIA campaigns vs AIA campaigns for used vehicles September 2020.
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