Mel Hambelton Ford's YouTube Ads Make Brand Top of Mind
Challenge
Increase brand awareness, prominence & make Mel Hambelton Ford top of mind in their market.
Approach
YouTube & display ads that focus on increasing brand exposure & offer-specific videos targeting Ford shoppers, specific bodystyles & competing OEMs.
YouTube Campaign Results
YouTube proved to be an effective channel for increasing awareness and reaching more people at the lowest cost per outcome possible.
![Reporting-orange Orange Reporting Icon](https://dealerteamwork.com/wp-content/uploads/2020/07/Reporting-orange-100x100.png)
↑ 82% Lift Store Visits***
![Eye-orange orange eye icon](https://dealerteamwork.com/wp-content/uploads/2020/07/Eye-orange-100x100.png)
↑ 13% More Impressions*
![Group-of-People-orange Orange group of people icon](https://dealerteamwork.com/wp-content/uploads/2020/07/Group-of-People-orange-100x100.png)
60,000 Approximate Monthly Impressions**
![clock-orange orange clock icon](https://dealerteamwork.com/wp-content/uploads/2020/07/clock-orange-100x100.png)
↑ 19% More Watch Time*
![Money-orange Orange bag of money icon](https://dealerteamwork.com/wp-content/uploads/2020/07/Money-orange-100x100.png)
$1000 Monthly Budget**
*3/1/2020 – 6/30/2020 vs 10/31/2019 – 2/29/2020 **10/31/2019 – 3/1/2020 ***Incremental growth of a later month (3/2020) vs an early month (11/2018) into campaign, across all Google Ads efforts including paid search, display and YouTube ads
Get YouTube campaign results like these for your dealership.
See what Dealer Teamwork can do for you!