Mel Hambelton Ford's YouTube Ads Make Brand Top of Mind
Challenge
Increase brand awareness, prominence & make Mel Hambelton Ford top of mind in their market.
Approach
YouTube & display ads that focus on increasing brand exposure & offer-specific videos targeting Ford shoppers, specific bodystyles & competing OEMs.
YouTube Campaign Results
YouTube proved to be an effective channel for increasing awareness and reaching more people at the lowest cost per outcome possible.
↑ 82% Lift Store Visits***
↑ 13% More Impressions*
60,000 Approximate Monthly Impressions**
↑ 19% More Watch Time*
$1000 Monthly Budget**
*3/1/2020 – 6/30/2020 vs 10/31/2019 – 2/29/2020 **10/31/2019 – 3/1/2020 ***Incremental growth of a later month (3/2020) vs an early month (11/2018) into campaign, across all Google Ads efforts including paid search, display and YouTube ads
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