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Tag: google my business

Image of a person holding a phone with a GMB trade-in offer on-screen.

6 Best Ways to Increase Vehicle Trade-ins & Fixed Ops Profit

New car shortages and skyrocketing used car auction prices are causing huge headaches for many car dealerships right now. In fact, vehicle stock and shipments are down 26 percent from last year! Current inventory shortages are being caused by chip shortages and pandemic delays, along with rising customer demand. To help dealerships navigate these challenges, […]

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5 Automotive Marketing Tricks to Treat Your Dealership to More Leads

Finding new and effective ways to generate more marketing leads can be both challenging and frustrating. 

To help, this article highlights 5 lead generation tricks that can help dealerships treat themselves to more marketing leads. We’ll also offer solutions, recommendations and relevant resources along the way. Let’s get started. 

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Google My Business Finally Added This Key Reporting Feature

I’ve been waiting for the next round of updates to the Google My Business (GMB) platform and some of them are starting to make their way to the surface. One such feature involves an improvement to GMB’s Insights reporting. Until now, GMB Insights reporting didn’t allow users to: View data beyond a 90-day window See […]

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person with a megaphone saying ICMYI (in case you missed it)

5 Must-Use Dealer Teamwork Solutions—ICYMI

ICYMI? In case you missed it, as the “kids” say. Staying up to date with everything vendors have to offer is likely not something you think about regularly. That’s why we compiled this list of 5 Dealer Teamwork solutions you may have missed that are important to consider. These solutions help dealers gain a competitive […]

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person searching google for ford f-150 deals on a laptop in a coffee shop

Does Zero-Click Search & Ranking for SERP Features Matter?

In short, yes!  As search engines adapt their platforms to better meet their users’ needs, businesses need to adjust their SEO strategies to stay top of mind in organic search.  Non-traditional SERP features can often result in a zero-click search, but that doesn’t mean there is zero opportunity.  Let’s dive in to learn more about: […]

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Is Google’s May Core Update Impacting Car Dealerships?

Is Google’s May Core Update Impacting Car Dealerships?

Google made an update to its core algorithm on May 4, 2020. Google released a statement, “we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update.”  They further stated, “it will typically take about one to two weeks to roll out fully.” […]

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How to create GMB posts in 7 easy steps OG Image 1200x628 (1)

How To Create a GMB Post in 7 Easy Steps

Google My Business (GMB) Posts give your customers more access to your dealership’s business information and updates, which allows them to make better decisions as they browse your profile. The benefits of regularly posting on GMB include: Improving communications with local shoppers Enhancing your customer’s experience with timely information Promoting your sales, specials, offers, events […]

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Don't Use This New Google My Business Feature

Do Not Use This New Google My Business Feature

Article last updated 3/31/2020   The COVID-19 Coronavirus pandemic is forcing many dealerships to change their hours of operation or even temporarily close their stores. If that includes your dealership, you’ll want to update your hours on your Google My Business (GMB) listing to let your customers know when and how you’re available. Here is the […]

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Man searching for car parts on laptop

4 Google My Business Tips & Resources You Need to Know About

If you’re looking for additional Google My Business tips and resources to make your dealership stand out from the competition, you’ve come to the right spot! Check out our 4 must-know Google My Business tips and resources here: 1. Google Marketing Kit  With the Google Marketing Kit, you can show off what makes your dealership […]

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2020.02.18 How Local SEO and Google My Business Benefit Your Dealership

How Local SEO & Google My Business Can Benefit Your Dealership

Whether you’re a single dealership or part of a national dealer group, it’s vital that you have a local SEO strategy to attract local in-market shoppers to your dealership.  Google My Business and proper citation and directory management are two key parts of any effective automotive local SEO strategy. By optimizing your Google My Business […]

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