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Tag: sem

Top 10 Marketing Problems - Dealer Teamwork

10 Marketing Problems Car Dealers Struggle With Every Month

Note: For a more updated article on this subject, check out: 8 Marketing Challenges Dealerships Face Every Month   The retail automotive industry is in the early stages of another significant shift – providing the transactional data shoppers need to make a buying decision. Large-scale customer shopping platforms such as TrueCar are a leading indicator […]

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Top 10 Must Have SEO/SEM Resources

Google SEO Starter Guide This should be required reading for anyone involved with the marketing efforts for your organization, whether you’re a beginner or a seasoned veteran. Learn the basic lingo, how to improve site structure, how to optimize content, understanding how crawlers work, SEO for mobile phones, and promotional activities.     Moz Keyword […]

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Never use dealership microsite for marketing blog post

5 Reasons Why You Should NEVER Use a Dealership Microsite for Marketing

For those unfamiliar with what a Microsite is, a microsite is a secondary website typically hosted in one of two ways many use a separate URL from the parent site if the parent site is “ABCFord.com” the microsite might be “ABCFord.com” others use a subdomain “subdomain.ABCFord.com.” For years dealers and SEOs alike have scratched their […]

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