This should be required reading for anyone involved with the marketing efforts for your organization, whether you’re a beginner or a seasoned veteran. Learn the basic lingo, how to improve site structure, how to optimize content, understanding how crawlers work, SEO for mobile phones, and promotional activities.
This is a great resource for finding additional long-tail search phrase opportunities. Drill down into additional metrics surrounding your keyword selections, such as volume, difficulty, and opportunities, among other things.
The database this tool draws on is huge with over a half a billion keywords. You can also import lists and easily export your results for even more convenience. Plus, you can do a complete analysis on your page rankings with their detailed link and social data.
Google still places about 18% of its search ranking weighting on links. Links are like votes, the more you have the better, but they need to be quality links. The Link inspector will help you understand which sites link to your URL and the quality of that site.
This helps you know if need to have a link removed. You don’t want to risk being linked to what’s known as a “bad neighborhood.” You can see the links in the free version, however, you will need the paid version to see detailed items (beyond the first five results) such as the link anchor text, spam score, page authority, and domain authority.
This is such a valuable resources. The Local Grader helps check the health of a company’s local SEO and their local citations. Local citations are links that come from local directories. These local directories help build your authority and trust with Google and other search engines. This helps build your local trust signals and confirms that you are in fact a legitimate business.
Verify your completed profiles, discover which profiles are incomplete, inconsistent and duplicates. Improving your citations is the foundation necessary to ensure your business shows up for local relevant search in your primary market.
This is another excellent tool I have relied on for years to get a snapshot of a site’s page titles, duplicates, URL’s, structure. The free tool provides a lot of information.
Upgrade to the paid version to get deeper insights on broken links, URL redirects, duplicate content and Google Analytics integration. If you’re looking to do a structural and technical audit of a site, this is your tool.
(Chrome browser plugin) Every marketer should have the Chrome extension installed. This tool does exactly what the name says – it lets you inspect the meta data on any web page. It’ll help you see page titles and descriptions very fast.
SEMRush is among the top tools simply due to how much data is available at your fingertips. This can be used as a simple one-time utility to check on volumes or rankings, or if you need a robust workflow tool. SEO professionals love it to manage their client website activity.
Run complete technical SEO audits, track keyword/page positions, and my personal favorite, competitive intelligence. (See what your competitors are doing online in a just a few clicks!)
This is another helpful browser toolbox plugin that works well if you use the paid SEMRush platform as well. Quickly see an entire SEO snapshot for a website from the SEOBar or from the SEO dashboard.
Find helpful on-page info, site/page diagnosis, internal/external issues, keyword density. and much more. An active SERP overlay can be activated to see even more data within live search engine results.
This is the old Google Webmaster Tools, think Google Analytics on Steroids. This has an entire layer of data that many marketers don’t talk about as much as they should.
Google Analytics began importing four elements into the GA dashboard, and you may have seen them under the Search Console category within the Aquisition section: Landing Pages, Countries, Devices, and Queries.
Pure search engine gold – The guide that Google’s search raters use to measure the quality (relevance) of the organic search results, which ultimately helps them shape the algorithm for the results.
This is the cornerstone of Google’s quality measurement process and gives the most incredible details surrounding their methodology for determining Expert, Authoritative & Trustworthy content! It’s a massive document and another item to add to your resources for understanding search engine optimization.
Thanks for checking it out – happy optimizing!
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